Birch vs WhatConverts
Marketing Automation pricing comparison · 2026 · Updated April 2026
Birch pricing ranges from $49–$1799/month, while WhatConverts ranges from $30–$160/month. WhatConverts is typically 81% more affordable, though your actual cost depends on tier and team size.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
Birch and WhatConverts both serve advertisers, but at different stages: Birch automates ad campaign management (budgets, rules, creative optimization) across Meta, Google, Snapchat, and TikTok, while WhatConverts tracks which campaigns actually produced leads by attributing calls, forms, chats, and transactions to their marketing source.
Birch pricing is based on total monthly ad spend. The Essential plan starts at $49/month for up to $10K in ad spend with basic reporting and post boosting. The Pro plan at $99/month adds automated rules, creative insights, and audience building. Costs scale with ad spend: $249/month at $30K, $499/month at $75K, up to $1,799/month at $500K. Annual billing saves approximately 8%.
WhatConverts uses a flat monthly fee model. The Call Tracking plan starts at $30/month with basic call attribution. The Plus plan at $60/month adds form and chat tracking. Pro at $100/month includes call routing, custom reports, and HIPAA compliance. Elite at $160/month adds customer journey tracking and multi-click attribution. Agency plans range from $500 to $1,250/month with unlimited sub-accounts.
Plan-by-Plan Pricing
| Plan | Birch | WhatConverts |
|---|---|---|
| Essential | $49 /month | $30 /month |
| Pro | $99 /month | $60 /month |
| Pro ($30K spend) | $249 /month | $100 /month |
| Pro ($75K spend) | $499 /month | $160 /month |
| Pro ($150K spend) | $799 /month | — |
| Pro ($300K spend) | $1.3K /month | — |
| Pro ($500K spend) | $1.8K /month | — |
| Enterprise | Custom | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Birch
3 scenariosWhatConverts
3 scenariosContinue researching
Our Verdict
Choose Birch if: you're spending $10K+/month on ads across Meta, Google, Snapchat, or TikTok and need to automate campaign optimization — pausing underperformers, scaling winners, adjusting budgets with rules, and analyzing creative performance. Birch is about making your ad spend more efficient.
Choose WhatConverts if: you need to prove which marketing channels are generating phone calls, form submissions, and revenue. WhatConverts is especially valuable for service businesses (home services, healthcare, legal) and agencies reporting ROI to clients. It doesn't optimize ads — it tracks what they produce.
Bottom line: These tools are complementary. Birch optimizes how ad budgets are spent; WhatConverts tracks the leads those ads generate. A performance marketing agency would use Birch Pro ($99/month at $10K spend) to automate client ad campaigns and WhatConverts Plus ($60/month) to attribute leads back to specific campaigns and keywords — proving client ROI while automating campaign operations. For solo advertisers on a budget, WhatConverts at $30/month provides attribution data that directly informs manual optimization decisions.
Frequently Asked Questions
01 How much does Birch cost in 2026?
Birch pricing: Essential $49/month (up to $10K ad spend), Pro starts at $99/month ($10K spend) and scales to $1,799/month ($500K spend). Enterprise is custom pricing. Annual billing saves ~8%. A 14-day free trial is available with no credit card required.
02 How much does WhatConverts cost in 2026?
WhatConverts pricing: Call Tracking $30/month, Plus $60/month, Pro $100/month, Elite $160/month. Agency plans: Agency Plus $500/month, Agency Pro $800/month, Agency Elite $1,250/month. All plans are billed monthly. A free trial is available.
03 Do Birch and WhatConverts integrate with each other?
Not directly, but both integrate with Google Ads and Google Analytics. WhatConverts tracks which ad campaigns produce leads, and Birch optimizes those same campaigns. The attribution data from WhatConverts can inform the automated rules you set up in Birch — for example, using WhatConverts' lead data to decide which campaigns Birch should scale or pause.
04 Which is more important for agencies — ad automation or lead tracking?
For most agencies, lead tracking is more immediately valuable. WhatConverts at $60/month (Plus) lets you prove campaign ROI to clients with call and form attribution — a direct client retention tool. Birch is valuable once ad spend is significant ($30K+/month) and manual campaign management becomes a bottleneck. Start with WhatConverts for attribution, add Birch when ad spend volume justifies automation.
05 What are the pricing models compared?
Birch uses usage-based pricing tied to total ad spend — the more you spend on ads, the more Birch costs. WhatConverts uses flat monthly tiers based on features, with usage-based charges for call minutes and phone numbers within each tier. WhatConverts is more predictable for budgeting; Birch costs scale proportionally with your ad investment.