All WhatConverts Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Call Tracking

  • Track phone calls and text messages
  • Instant call tracking numbers
  • Dynamic number insertion (DNI)
  • Call tracking and recording
  • API access
  • $30/month included usage credit
  • Up to 148 included phone call leads tracked

Plus

  • All Call Tracking features
  • Track calls, forms and chat
  • Ecommerce and transaction tracking
  • Campaign and keyword reporting
  • Bing, Google Ads & Analytics integration
  • $30/month included usage credit
  • Up to 148 phone call leads + up to 300 forms/chats/transactions

Pro

  • All Plus features
  • Call flows (voicemail, IVR, geo-routing)
  • Custom report builder
  • Scheduled email reports (daily, weekly, monthly)
  • HIPAA compliance
  • $30/month included usage credit

Elite

  • All Pro features
  • Customer journey tracking
  • Multi-click marketing attribution
  • Pages visited tracking per lead
  • Lead intelligence scoring
  • $30/month included usage credit
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Tier
Billing
Your projected cost$750per month · $30/unit × 25units
Year 1 license$9.0K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across WhatConverts's plans, annualized. Custom-priced tiers show a hatched bar.

Call Tracking$360/yr
Plus$720/yr
Pro$1.2K/yr
Elite$1.9K/yr
Quick Answer
Last verified:
Medium confidence

WhatConverts costs $30 to $160 per month as of September 2026, with 4 plans available. Plans: Call Tracking at $30/month, Plus at $60/month, Pro at $100/month, and Elite at $160/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Start WhatConverts Free Trial — 14 Days

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

WhatConverts offers 4 pricing tiers: Call Tracking, Plus, Pro, Elite. Paid plans include Call Tracking at $30/month, Plus at $60/month, Pro at $100/month. The Plus plan is marketing teams capturing leads from multiple sources (calls, forms, chat) needing full campaign and keyword attribution.

Compared to other marketing automation software, WhatConverts is positioned at the mid-market price point.

  • 8 documented hidden costs beyond list price

How much does WhatConverts cost?

WhatConverts pricing ranges from $30 to $160/month across 4 plans. Plans include Call Tracking at $30/month, Plus at $60/month, Pro at $100/month, Elite at $160/month.

WhatConverts Pricing Overview

WhatConverts has 4 pricing plans ranging from $30 to $160/month. The Call Tracking plan costs $30/month, best for small businesses that primarily generate leads via phone calls and want basic call attribution. The Plus plan costs $60/month, best for marketing teams capturing leads from multiple sources (calls, forms, chat) needing full campaign and keyword attribution. The Pro plan costs $100/month, best for healthcare practices, dental offices, and marketers needing hipaa compliance, custom reporting, and automated report delivery. The Elite plan costs $160/month, best for in-house marketing teams needing complete multi-touch attribution and lead intelligence for a single website or brand.

There are at least 8 documented hidden costs beyond WhatConverts's list price, including implementation, training, and add-on fees.

This pricing was last verified in July 26, 2026 from 2 independent sources.

WhatConverts pricing starts at $30/month for the Call Tracking plan with basic call and form tracking. Business plans scale from Plus at $60/month to Pro at $100/month and Elite at $160/month. Agencies have dedicated plans ranging from $500/month (Agency Plus) to $800/month (Agency Pro) and $1,250/month (Agency Elite). A free trial is available to test lead tracking and attribution features.

How WhatConverts Pricing Compares

Compare WhatConverts pricing against top alternatives in Marketing Automation.

Compare WhatConverts vs Alternatives

Before committing to WhatConverts, compare pricing with these 3 alternatives in the same category.

All WhatConverts alternatives & migration guides

What Companies Actually Pay for WhatConverts

Review scores
TrustRadius 8.9out of 10 (2)
Trustpilot 1out of 5 (3)
Third-party review aggregates, as of Sep 2026
Top pricing complaints
Support is slow or unavailable outside business hours, with offline chat status frequently shownLead Intelligence add-on is described as overwhelmingly expensiveForm tracking is unreliable inside iframes and on certain CMS platforms including WixDuplicate lead attribution errors when Shopify and Jobber are both integrated

WhatConverts Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

Small Business (Call Tracking Plan) $360 Year 1 total
license $360
Total $360

Year 1 total cost for a small business tracking calls and forms with basic attribution

Growing Business (Pro Plan) $1,440 Year 1 total
license $1,200
additional tracking numbers $240
Total $1,440

Year 1 total cost for a growing business needing advanced lead tracking and attribution

Digital Agency (Agency Pro Plan, 10 clients) $10,800 Year 1 total
license $9,600
additional tracking numbers $1,200
Total $10,800

Year 1 total cost for a digital agency managing lead tracking for 10 client accounts

Based on Call Tracking plan at $30/month x 12 months

How WhatConverts Pricing Compares

Software Starting Price Top Price
WhatConverts $30/month $160/month
ActiveCampaign $15/month $145/month
Brevo Free $499/month
Birch $49/month $1799/month
Blaze AI $79/user/month $1200/user/month
ConvertKit Free $189/month

8 WhatConverts Hidden Costs Beyond the List Price

Beyond the listed price, WhatConverts has at least 8 documented hidden costs that can significantly increase total cost of ownership.

Watch for 8 hidden costs
  • Per-Number Phone Charges $5-$20/number/month
    medium 1 source
    Reddit "the per-number costs add up when you're tracking multiple campaigns"
  • Integration Setup Complexity $500-$2,000
    low 1 source
    Trustpilot "Some integrations require extra configuration"
  • Lead Volume Overages 10-30% of license costs
    high 1 source
    Reddit "had to upgrade to Pro when we exceeded the Plus plan lead limits during a campaign push"
  • Lead Intelligence Plan Upsell 10-25% of license costs
    high 1 source
    G2 "I feel like they purposely undermine the tool’s capabilities so you’ll subscribe to the lead intelligence plan, which is overwhelmingly expensive."
  • Limited Support Hours — No 24/7 Coverage 5-10% of license costs
    medium 3 sources
    G2 "It’s difficult to reach live support. Most of the time, I just see an “offline chat” status."
    G2 "I would like 24/7 support I'm an evening worker so someone in the evenings would be nice."
    Trustpilot "There is no instant response and when you do fill it in they take hours to get back to you."
  • Form Tracking Integration Failures 5-15% of license costs
    medium 2 sources
    G2 "Tracking forms inside iframes can be difficult, and the automatic form detection that scans a website after you paste the URL often fails to detect forms correctly."
    G2 "We’ve experienced recurring issues with form tracking across several of our Wix websites, as the integration does not always appear to be fully compatible or consistently reliable."
  • Trial Plan Mismatch — Placed on Pricier Plan $30-$130/month above expected
    medium 1 source
    Trustpilot "When on trial, they put on the pricier plan even you choose the cheaper plan"
  • Trial Plan Tier Mismatch $30-$130/month
    medium 1 source
    Trustpilot "When on trial, they put on the pricier plan even you choose the cheaper plan"
Tip

Ask your WhatConverts sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 4 independent sources
Reddit User discussions Trustpilot Consumer reviews G2 B2B reviews TrustRadius Enterprise reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 17 source citations total.

WhatConverts Contract Terms

WhatConverts contracts do not auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal No
Mid-Term Downgrade Not allowed
Payment Terms Monthly billing; no annual billing option listed in current pricing
Based on 1 verified source

How to Negotiate WhatConverts Pricing

WhatConverts contracts are negotiable. These 5 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 5 tactics
Start with Call Tracking Plan high success

The $30/month Call Tracking plan provides core call and form tracking. Start here and only upgrade to Plus or Pro when you need features like keyword-level attribution or custom lead qualification workflows.

WhatConverts pricing page feature comparison
Request Agency Volume Pricing medium success

Agencies managing 10+ client accounts should contact WhatConverts sales for custom volume pricing. The per-client cost decreases significantly with larger commitments.

Availability of tiered agency plans suggests willingness to negotiate
Request custom quote medium success

Contact support directly for pricing specific to your region or use case. Pricing models vary significantly based on needs, so getting a tailored quote can reveal flexibility.

Reddit - users recommend shopping around and getting quoted as pricing models vary
Request an Annual Account Review medium success

WhatConverts reps proactively schedule annual reviews and have been documented offering cost-saving suggestions unprompted. Request a dedicated account review call and explicitly ask about plan fit, feature usage gaps, and whether a lower tier covers your actual needs.

G2 review (5/29/2024)
Bundle with Annual Commitment low success

While WhatConverts prices are listed as monthly, contacting sales for annual pre-payment may yield a discount. Many SaaS companies offer 10-20% off for annual commitments even when not advertised.

General SaaS pricing practice

Full negotiation guide →

WhatConverts Price History

Pricing changes CostBench has tracked for WhatConverts, verified across 2 snapshots going back to 2026Q1.

  1. WhatConverts price decrease

    Highest tier decreased from $1250 to $160/month

    -87.2%
  2. WhatConverts tier restructure

    Changed from 7 to 4 pricing tiers

Price stable over 0.5 years

WhatConverts Pricing FAQ

01 How much does WhatConverts cost per month?

WhatConverts pricing starts at $30/month for the Call Tracking plan. The Plus plan is $60/month, Pro is $100/month, and Elite is $160/month. All plans include $30/month in usage credit, 1 account, and up to 148 included phone call leads. All plans are billed monthly with no annual pricing option.

02 Does WhatConverts offer a free trial?

Yes, WhatConverts offers a free trial. Contact their sales team for trial details and duration specifics.

03 What kind of customer support does WhatConverts provide?

WhatConverts provides live chat support with very fast response times. Users consistently report the support team responds within minutes to hours, helps with technical setup issues, and can log directly into accounts to resolve problems. Multiple reviewers describe the support as 'world-class' and 'the best of any SaaS company' they've worked with.

04 Does WhatConverts integrate with Google Ads and GA4?

Yes, WhatConverts has native integrations with Google Ads, Microsoft Ads, Meta (Facebook), and GA4. Users report these integrations make sending clean conversion data straightforward. For platforms without direct integrations, you can use Zapier as a workaround.

05 Are there additional costs for call transcription?

Yes, the Elite plan ($160/month) includes only $30 worth of call transcription credits. Even small businesses with moderate call volumes report needing to purchase additional transcription credits beyond what's included in their plan.

06 What advanced features are only available on the Elite plan?

The Elite plan ($160/month) includes Lead Intelligence features, which provide granular routing of different lead types to separate Google Ads conversion actions. This level of control requires the Elite plan and is not available on the Call Tracking, Plus, or Pro tiers. Elite also includes AI-powered call summaries, keyword detection, and intent detection.

07 Can WhatConverts track all lead types in one place?

Yes, WhatConverts tracks calls, forms, live chat, and eCommerce orders in a single dashboard. Users report setup is straightforward and all conversion types flow into one unified view that both their teams and clients can access without extensive training.

08 How does WhatConverts pricing compare to other call tracking tools?

WhatConverts starts at $30/month for the Call Tracking plan, which is competitively positioned against alternatives like CallRail, Nimbata, and CallTrackingMetrics. Reddit users note that pricing models vary significantly across call tracking platforms depending on your specific needs, so it's recommended to get custom quotes based on your use case.

09 What should I look for when evaluating WhatConverts pricing?

Beyond the base subscription cost, evaluate setup complexity, potential hidden costs, and support availability. Users recommend ensuring the UI/UX doesn't require developer assistance for setup, and verifying support responsiveness through chat or phone before committing.

10 What are the main complaints about WhatConverts?

Based on user reviews, the primary complaints are inaccurate tracking and slow customer service response times. Users report waiting hours to days for support responses, with some issues escalating to over a week without resolution. There have also been reports of account management problems.

11 What plans does WhatConverts offer and how much do they cost?

WhatConverts has four plans: Call Tracking at $30/month, Plus at $60/month, Pro at $100/month, and Elite at $160/month. All plans are billed monthly. There is no published annual billing discount.

12 Does WhatConverts track forms on all website platforms?

Form tracking works well on many platforms, but reviewers report recurring issues with Wix websites and forms embedded in iframes. Automatic form detection may fail to correctly identify all forms. For complex setups, reaching out to WhatConverts support for manual configuration assistance is recommended.

13 What AI features does WhatConverts include?

WhatConverts includes AI-powered call summaries, keyword detection, intent detection, topic detection, and sentiment detection within its transcription features at no extra cost. A separate Lead Intelligence add-on enables automated lead qualification, lead value scoring, and routing qualified leads to ad platforms or CRMs — though at least one reviewer described this add-on as 'overwhelmingly expensive.'

14 Is WhatConverts support available around the clock?

No. WhatConverts does not offer 24/7 support. Live chat is frequently shown as offline, and multiple reviewers report waiting hours to days for responses. Support quality is generally praised when reached, but evening and off-hours workers should factor in limited availability.

15 How does WhatConverts handle duplicate leads across integrated platforms?

When both an e-commerce platform (e.g., Shopify) and a CRM (e.g., Jobber) are integrated, WhatConverts may incorrectly flag a second conversion from the same contact as a duplicate lead — for example, a user who previously submitted a form and later makes a purchase. This can affect data accuracy and the quality of conversion signals sent back to ad platforms.

16 Can WhatConverts replace a CRM?

No. WhatConverts is a lead tracking and attribution platform, not a CRM. Reviewers note the absence of pipeline stages, follow-up tracking, and marketing automation. Most agencies use it alongside a separate CRM, with Zapier integrations to sync lead data.

17 What happens when my 14-day trial ends?

After the trial, you are converted to a paid plan. At least one reviewer reported being placed on a higher-priced plan than the one selected at trial signup, so confirm your plan tier in writing before and after the conversion. The lowest paid tier, Call Tracking, starts at $30/month.

18 Does WhatConverts work with Wix or Shopify websites?

Integration is possible but reviewers flag recurring reliability issues. Form tracking on Wix is described as inconsistently compatible. When Shopify and Jobber are both integrated, duplicate lead attribution errors have been reported — a user who came in via Google Ads and later made a Shopify purchase can be incorrectly flagged as a duplicate lead.

19 Does WhatConverts have AI features?

Yes. The platform includes AI call transcription summaries, keyword detection, intent detection, topic detection, and sentiment detection at no extra charge when transcription is enabled. A separate 'Lead Intelligence' add-on automates lead qualification using 70+ data points, but reviewers describe its pricing as significantly higher than the base plans.

20 Is WhatConverts good for marketing agencies?

Multiple agency reviewers confirm it is. The platform supports white-label reporting, custom views per client, multi-channel attribution (calls, forms, chats, transactions), and direct Google Ads conversion feedback. Agency users frequently cite it as more capable and better-priced than CallRail for client reporting workflows.

21 Can I send lead data back to Google Ads from WhatConverts?

Yes. WhatConverts integrates with GA4 and Google Ads, allowing qualified lead data and revenue signals to be passed back to the ad platform for campaign optimization. Reviewers report this as one of the highest-value use cases, enabling optimization toward revenue-generating leads rather than raw lead volume.

22 Does WhatConverts support custom revenue or sales value fields?

Yes, but with limitations. Custom fields for values like sales revenue can be created, but reviewers report they are stored as text rather than numeric types. This causes reporting complications in tools like Looker Studio where numeric aggregation is needed across multiple lead sources.

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