Outgrow vs WhatConverts
Marketing Automation pricing comparison · 2026 · Updated March 2026
Outgrow pricing ranges from $0–$720/month, while WhatConverts ranges from $30–$160/month. Outgrow is typically 16% more affordable, though your actual cost depends on tier and team size.
Sources & confidence
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Plans at a glance
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What users say
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Outgrow and WhatConverts both help marketers capture and convert leads, but they do it differently: Outgrow is an interactive content platform (quizzes, calculators, assessments) for generating leads, while WhatConverts is a lead tracking and call tracking platform for attributing where leads came from. They're often complementary rather than direct substitutes — Outgrow creates interactive lead-gen experiences, WhatConverts tracks which campaigns produced them.
Outgrow's Freelancer plan starts at $22/month and allows 1 content type (e.g., a quiz or calculator) with up to 400 leads/month. The Essentials plan at $115/month supports all content types and up to 1,500 leads/month, making it the practical entry point for active campaigns. Outgrow is differentiated by the breadth of interactive formats: quizzes, outcome-based calculators, assessments, chatbots, polls, and recommendations — all with built-in lead capture forms and CRM integrations.
WhatConverts tracks calls, forms, chats, and ecommerce transactions back to their marketing source (Google Ads, organic search, social, etc.). The Call Tracking plan starts at $30/month with 5 tracking numbers. The Plus plan at $60/month adds form tracking, and Pro at $100/month adds chat and ecommerce tracking. Agency plans start at $500/month and include white-label reporting. WhatConverts is particularly valuable for service businesses running paid search campaigns who need to prove call attribution to clients.
Plan-by-Plan Pricing
| Plan | Outgrow | WhatConverts |
|---|---|---|
| Free Forms & Surveys | Free /per month | $30 /month |
| Freelancer Limited | $22 /per month | $60 /month |
| Freelancer Pro | $45 /per month | $100 /month |
| Essentials | $115 /per month | $160 /month |
| Business | $720 /per month | — |
| Enterprise | Custom | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Outgrow
6 scenariosWhatConverts
3 scenariosContinue researching
Our Verdict
Choose Outgrow if: you want to generate more leads through interactive content — quizzes, calculators, and assessments that engage visitors before asking for contact information. Outgrow is a lead generation tool; it increases conversion rate on landing pages by making the CTA interactive rather than passive.
Choose WhatConverts if: you need to prove which marketing channels are producing phone calls, form submissions, and revenue. WhatConverts is a lead attribution tool used primarily by agencies to show PPC/SEO ROI to clients. It doesn't generate leads — it tracks and attributes them.
Bottom line: These tools serve different parts of the funnel. For most marketers, the choice isn't either/or — Outgrow generates leads at the top of funnel, WhatConverts attributes them downstream. If forced to choose one: Outgrow for lead generation campaigns; WhatConverts for client reporting and PPC attribution. Agencies running paid search for service-business clients will find WhatConverts indispensable; content marketers will find Outgrow more relevant.
Frequently Asked Questions
01 How much does Outgrow cost in 2026?
Outgrow pricing: Free Forms & Surveys ($0, limited), Freelancer $22/month (1 content type, 400 leads/month), Freelancer Pro $45/month (all types, 400 leads/month), Essentials $115/month (1,500 leads/month, remove branding), Business $720/month (5,000 leads/month, custom domains). Annual billing discounts available.
02 How much does WhatConverts cost in 2026?
WhatConverts pricing: Call Tracking $30/month (5 numbers, call tracking only), Plus $60/month (adds form tracking), Pro $100/month (adds chat and ecommerce tracking), Elite $160/month (advanced reporting), Agency Plus $500/month (white-label, multiple accounts). Annual discounts available.
03 Does Outgrow have a free plan?
Outgrow offers a free tier for basic forms and surveys with significant limitations (Outgrow branding, limited responses). It's not suitable for active campaigns. The first practical paid plan is Freelancer at $22/month, which allows 1 interactive content type and up to 400 leads/month.
04 What is WhatConverts used for?
WhatConverts is a lead tracking platform used primarily by marketing agencies to attribute phone calls, form submissions, chats, and ecommerce transactions to their original marketing source (e.g., Google Ads keyword, organic search page, or social campaign). It inserts dynamic phone numbers that change based on traffic source, enabling call-level attribution.
05 Can Outgrow and WhatConverts be used together?
Yes — they're complementary. Outgrow generates leads through interactive content (quizzes, calculators) and passes lead data to your CRM. WhatConverts tracks which campaigns drove traffic to those Outgrow experiences and attributes form submissions. Together they close the loop between lead generation and campaign attribution.