Klaviyo vs Outgrow
Marketing Automation pricing comparison · 2026
Klaviyo pricing ranges from $0–$150/month, while Outgrow ranges from $0–$720/month. Klaviyo is typically 44% more affordable, though your actual cost depends on tier and team size.
Klaviyo
Klaviyo is the leading email and SMS marketing platform built specifically for e-commerce
verified 27d ago
$1.2K
$4.3K
Outgrow
Outgrow is an interactive content platform that enables marketers to create quizzes, calcu
verified 15d ago
$1.2K
$4.3K
Verdict · Vendr median · year 1
Klaviyo
saves
$3.1K
vs
Outgrow
· 25 seats
Cheapest
$1.2K
Spread
72%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Email + SMS
$11K/yr
year 1 license · $35/seat
Freelancer Pro
$14K/yr
year 1 license · $45/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$1.2K/yr
Vendr · n=88
Median annual
$4.3K/yr
Vendr · n=0 · limited data
avg 41% negotiated
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
18 sourced facts
12 hidden-cost · 3 contract · Vendr median · 2 review platforms
Last verified
3w ago
Confidence
High confidence
Sources
15 sourced facts
10 hidden-cost · 2 contract · Vendr median · 2 review platforms
Last verified
2w ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
Klaviyo
Outgrow
Auto-renewal
Yes
Yes
Cancellation
✓
Can be cancelled anytime based on monthly billing
No notification provided
Commitment
✓
Month-to-month with no long-term contract required
Not specified in sources
Price escalation
No published schedule but users report mid-contract price increases and automatic tier upgrades. February 2025 saw a major billing model change from usage-based to subscriber-based pricing, resulting in 50-400% cost increases for some customers.
Annual plan pricing differs significantly from monthly (e.g., $300/year vs $540 for same monthly plan)
Can downgrade
✓
Yes
—
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Outgrow pricing
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Klaviyo and Outgrow both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Klaviyo | Outgrow |
|---|---|---|
| Free | Free /month | Free /per month |
| $20 /month | $22 /per month | |
| Email + SMS | $35 /month | $45 /per month |
| Enterprise | Custom | $115 /per month |
| Business | — | $720 /per month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Klaviyo
5 scenarios$60/month ($720/year)
Small Shopify Store (2,500 Contacts)
Email plan at 2,500 contact tier with 25,000 monthly sends included
$435/month ($5,220/year)
Mid-Size E-commerce Brand (25,000 Contacts)
Email + SMS plan at 25,000 contact tier with 250,000 email sends and 28,125 SMS credits monthly
$20
Small E-commerce Store (1,000 contacts, 5,000 emails/month)
$35/month ($240-$420 annually) on Email or Email + SMS plan
Outgrow
6 scenarios$300/year ($25/month x 12 months on annual Freelancer Pro plan)
Solo Freelancer (Freelancer Pro, Annual Billing)
$1,140/year ($95/month x 12 months on annual Essentials plan)
Growing Marketing Team (Essentials, Annual Billing)
$7,200/year ($600/month x 12 months on annual Business plan)
Agency or Enterprise (Business, Annual Billing)
Market Intelligence
Klaviyo
- Median annual cost
- $1,188
- Based on
- 88 deals
Outgrow
- Median annual cost
- $4,250
- Average negotiated discount
- 41%
Contract Terms
| Term | Klaviyo | Outgrow |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Can be cancelled anytime based on monthly billing | No notification provided |
| Minimum commitment | Month-to-month with no long-term contract required | Not specified in sources |
| Price escalation | No published schedule but users report mid-contract price increases and automatic tier upgrades. February 2025 saw a major billing model change from usage-based to subscriber-based pricing, resulting in 50-400% cost increases for some customers. | Annual plan pricing differs significantly from monthly (e.g., $300/year vs $540 for same monthly plan) |
| Can downgrade | Yes | — |