CallRail vs Recast Pricing (2026)
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Team size
25 seats

CallRail vs Recast

Marketing Attribution pricing comparison · 2026

CallRail pricing ranges from $50–$195/month, while Recast ranges from $5000–$50000/month. These products use different pricing models ( vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit CallRail pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit Recast pricing
Discount programs →
Compare
2 products · Marketing Attribution
Side-by-side · live
CallRail
CallRail is a call tracking and marketing analytics platform that helps businesses attribu
verified 8w ago
$800 $6.0K
View pricing →
Recast
Recast is a modern Bayesian marketing mix modeling (MMM) platform built for enterprise mar
verified 11w ago
$800 $6.0K
View pricing →
Verdict · Vendr median · year 1
CallRail saves $5.2K vs Recast · 25 seats
Cheapest $800
Spread 87%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Lead Tracking Complete
$29K/yr
year 1 license · $95/seat
Pricing model unknown
Pricing model unknown
no public list price found
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$800/yr
Vendr · n=47
Median annual
$6.0K/yr
Vendr · n=3 · limited data
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 14 sourced facts
9 hidden-cost · 2 contract · Vendr median · 2 review platforms
Last verified 1mo ago
Confidence High confidence
Sources 7 sourced facts
4 hidden-cost · Vendr median · 2 review platforms
Last verified 2mo ago
Confidence Limited confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Per-Minute Overage Charges
    $50-150+/month for businesses with high call volume
    1 source
  • Extra Phone Number Fees
    $15-250/month depending on number count
    1 source
  • Paid Integration Add-ons
    $65/month for Salesforce integration
    1 source
  • Text Message Overage Charges
    $5-50/month depending on SMS volume
    1 source
  • SPAM Calls Counted as Billable Minutes
    10-50% of monthly costs for high-volume SPAM
    1 source
4 documented
  • Data Preparation and Historical Data Requirements
    1 source
  • Interpretation of Model Outputs
    1 source
  • Deployment Complexity for Multiple Markets
    1 source
  • Separate Products for Geo-Lift Experiments
    1 source
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
9.5out of 5 (78)
Trustpilot
2.1out of 5 (25)
Best for
Small businesses starting with core call tracking and attribution
Watch out
Pricing keeps increasing without adequate notice
Trustpilot
3.5out of 5 (86)
G2
4.8out of 5 (62)
Watch out
Videos and audio sometimes take a long time to upload.
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit CallRail pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit Recast pricing
Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Marketing Attribution

CallRail

$50–$195
/month
4 plans
Full pricing breakdown →
VS
Marketing Attribution

Recast

$5000–$50000
/month
1 plan
Full pricing breakdown →
⚖

Different Pricing Models

Direct price comparison isn't meaningful here — CallRail uses pricing while Recast uses Per-seat subscription pricing. Your actual cost will depend on usage volume, team size, or both. Here's each product in its native unit.

CallRail

$50–$195 / month
See full CallRail pricing →
vs
Per-seat subscription

Recast

$5000–$50000 / month
See full Recast pricing →

CallRail and Recast both operate in the marketing attribution category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan CallRail Recast
Lead Tracking $50 /account/month Custom
Lead Tracking Complete $95 /account/month —
Lead Conversion $150 /account/month —
Lead Conversion Complete $195 /account/month —

Market Intelligence

CallRail

Median annual cost
$800
Based on
47 deals

Recast

Median annual cost
$6,000
Based on
3 deals

What Users Say

CallRail

Trustpilot
2.1out of 5 (25)
TrustRadius
9.5out of 10 (78)
Top complaints
  • Pricing keeps increasing without adequate notice
  • Poor customer service and slow response times
  • Difficulty canceling service and continued billing

Recast

G2
4.8out of 5 (62)
Trustpilot
3.5out of 5 (86)
Top complaints
  • Videos and audio sometimes take a long time to upload.
  • Users desire more template options for video and audiograms.
  • One user reported being scammed, charged money, and not receiving Recast credits to watch a live event.

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

CallRail 7 hidden costs

high
Per-Minute Overage Charges $50-150+/month for businesses with high call volume
medium
Extra Phone Number Fees $15-250/month depending on number count
medium
Paid Integration Add-ons $65/month for Salesforce integration
low
Text Message Overage Charges $5-50/month depending on SMS volume
critical
SPAM Calls Counted as Billable Minutes 10-50% of monthly costs for high-volume SPAM
See all CallRail hidden costs →

Recast 4 hidden costs

high
Data Preparation and Historical Data Requirements
medium
Interpretation of Model Outputs
high
Deployment Complexity for Multiple Markets
medium
Separate Products for Geo-Lift Experiments
See all Recast hidden costs →

Continue researching

CallRail

Recast

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