Recast vs Rockerbox
Marketing Attribution pricing comparison · 2026 · Updated April 2026
Recast pricing ranges from $5000–$50000/month, while Rockerbox ranges from $200–$10000/user/month. These products use different pricing models (Per-seat subscription vs ), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
Sources & confidence
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Plans at a glance
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What users say
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Recast and Rockerbox both offer marketing mix modeling capabilities, but they differ in positioning and price accessibility. Recast is a pure Bayesian MMM platform sold to Fortune 500 and CPG brands at custom enterprise prices, with deep statistical rigor and weekly backtesting. Rockerbox is a unified marketing measurement platform that combines Multi-Touch Attribution, Marketing Mix Modeling, and Incrementality Testing in a single product starting at $200/month — designed to be affordable for growth-stage DTC brands that want all three measurement methods without enterprise contracts.
Plan-by-Plan Pricing
| Plan | Recast | Rockerbox |
|---|---|---|
| MMM Platform | Custom | $200 /per month |
| Professional | — | $2K /per month |
| Enterprise | — | Custom |
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Our Verdict
Choose Recast if you need best-in-class Bayesian MMM with 95%+ forecast accuracy, weekly model updates, and GeoLift incrementality testing — and you have the budget for an enterprise contract. Recast is the choice for large CPG brands and Fortune 500 marketing teams where statistical rigor, auditability (AICPA SOC compliance), and dedicated analyst support justify premium pricing.
Choose Rockerbox if you want multi-touch attribution, MMM, and incrementality testing in one platform at a price that scales with your stage. Rockerbox's Starter plan at $200/month provides basic attribution, while the Professional plan at $2,000/month unlocks full MTA, MMM, and incrementality testing. For DTC brands spending $1M–$20M/year in media, Rockerbox offers enterprise-grade measurement at a fraction of custom MMM contract costs.
Frequently Asked Questions
01 Is Rockerbox cheaper than Recast?
Yes, significantly for most buyers. Rockerbox's Starter plan is $200/month and the Professional plan is $2,000/month. Recast uses custom enterprise pricing with no published floor — it's designed for large Fortune 500 brands and CPG companies with substantial media budgets. For DTC brands in the $1M–$50M revenue range, Rockerbox Professional at $2,000/month is likely far more accessible than a Recast custom contract.
02 What makes Recast's MMM better than Rockerbox's?
Recast's Bayesian MMM is its only product, so it has deeper statistical methodology: weekly model updates with 95%+ cumulative forecast accuracy validated via 3,000+ production backtests, plus dedicated incrementality testing via GeoLift. Rockerbox offers MMM as one component of a broader measurement platform. Teams who need MMM as the primary analytical method (rather than as a complement to MTA) generally see more depth in Recast's specialized approach.
03 Does Rockerbox offer incrementality testing like Recast?
Yes. Rockerbox's Professional plan at $2,000/month includes incrementality testing as part of its unified measurement suite alongside MTA and MMM. Recast offers incrementality testing through its GeoLift add-on product (6-month free trial, then ~$100/month) as well as within the core MMM platform. Rockerbox's integration of all three measurement methods into one dashboard may reduce the need to manage separate tools.
04 Do Recast or Rockerbox have free plans?
Rockerbox has a Starter plan at $200/month (not free) and no free tier. Recast offers no free plan for its core MMM platform, though the separate GeoLift product has a 6-month free trial period. For testing, Rockerbox's $200/month Starter entry point is more accessible than Recast's custom contract requirement.
05 Which platform is better for a DTC brand spending $5M/year in media?
Rockerbox Professional at $2,000/month is likely the right fit at $5M annual media spend — it provides MTA for daily campaign decisions, MMM for budget allocation strategy, and incrementality testing to validate both. Recast is typically deployed by brands spending significantly more ($50M+ in media annually) where the precision of Bayesian causal modeling justifies a higher contract value. At $5M in media, a $2,000/month measurement platform is a reasonable 0.5% measurement overhead.
06 What are the hidden costs of Recast vs Rockerbox?
Recast's hidden costs include the time and complexity of initial model setup — Bayesian MMM requires historical spend and revenue data spanning at least 1–2 years, and onboarding can take weeks. Custom enterprise contracts often include annual minimums and multi-year commitments. Rockerbox's hidden costs are plan gaps: the $200/month Starter plan provides only basic attribution, and the full MMM + incrementality suite requires the $2,000/month Professional plan — a 10x price jump.