Quick Answer
Last verified:
Estimate

Recast costs $5K to $50K per month as of July 2026. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Recast offers 1 pricing tiers: MMM Platform.

Last verified: | Sources: 3 pricing pages and reviews
Know Before You Buy — See Recast Plans

Recast lists $5000-$50000/month, but hidden costs like implementation and support add to the total as of July 2026. Key hidden costs: data preparation and historical data requirements, interpretation of model outputs, deployment complexity for multiple markets. Verified from 3 sources by CostBench.

Hidden Costs Breakdown

1

Data Preparation and Historical Data Requirements

high implementation

Recast requires a minimum of 18 months of historical data, ideally 27 months, including daily marketing spend and business outcome data. Gathering and preparing this extensive historical data can incur significant internal resource costs.

industry

Gathering and preparing this extensive historical data can incur significant internal resource costs

2

Interpretation of Model Outputs

medium training

If a marketing team lacks the necessary data science expertise, an additional internal data scientist or external consultant may be required to interpret Recast's sophisticated outputs.

industry

If a marketing team lacks the necessary data science expertise, an additional internal data scientist or external consultant may be required to interpret these outputs and translate them into actionable budget decisions

3

Deployment Complexity for Multiple Markets

high implementation

Scaling Recast across different countries is complex, as each new market necessitates specific configuration, data pipeline setup, and calibration, demanding considerable time and internal resources.

industry

Each new market necessitates specific configuration, data pipeline setup, and calibration, which demands considerable time and internal resources, even with vendor support

4

Separate Products for Geo-Lift Experiments

medium addon

Recast's GeoLift is offered as a standalone product, meaning buyers seeking both marketing mix modeling and geo-lift experimentation will need to manage two separate products, interfaces, and data pipelines, potentially increasing implementation complexity and overhead.

industry

This means that buyers seeking both marketing mix modeling and geo-lift experimentation will need to manage two separate products, interfaces, and data pipelines, potentially increasing implementation complexity and overhead

Now You Know the Real Cost — See Recast Plans

Check current Recast pricing

Prices and terms change; verify against the live pricing page.

See Recast Pricing