Recast Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
Recast pricing ranges from $5000 to $50000/month.
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All Recast Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| MMM Platform | Contact Sales | Contact Sales | — |
| Verified pricing · last checked May 2026 · 3 sources
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| What's included at MMM Platform
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View all features by plan (compare side-by-side)
MMM Platform
- Bayesian causal MMM updated weekly
- 95%+ cumulative forecast accuracy validated via backtesting
- Incrementality measurement and testing
- Marketing budget optimization and scenario planning
- Media mix forecasting
- 3,000+ production models in automated out-of-sample backtesting
- GeoLift incrementality testing (separate add-on product)
- AICPA SOC compliance
- Fortune 500 and CPG brand support
Recast costs $5K to $50K per month as of July 2026. The median contract is $6,000/year based on 3 third-party buyer reports.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
Recast offers 1 pricing tiers: MMM Platform.
Compared to other marketing attribution software, Recast is positioned at the premium price point.
- Median contract: $6,000/yr from 3 buyer reports Directional
- 4 documented hidden costs beyond list price
- G2 rating: 4.8 out of 5 from 62 reviews (as of Jun 2026)
How much does Recast cost?
Recast Pricing Overview
Recast has 1 pricing plans ranging from $5,000 to $50,000/month. The MMM Platform plan requires contacting sales for a custom quote.
The median Recast customer pays $6,000/year based on 3 verified purchases.
There are at least 4 documented hidden costs beyond Recast's list price, including implementation, training, and add-on fees.
This pricing was last verified in May 4, 2026 from 3 independent sources.
Recast is a modern Bayesian marketing mix modeling (MMM) platform built for enterprise marketing teams that need weekly — not quarterly — insight into what's actually driving revenue. Unlike legacy MMM tools that refresh once a year, Recast updates its models every week and validates forecast accuracy automatically through out-of-sample backtesting across more than 3,000 production models.
Trusted by Fortune 500, CPG, and fintech brands, Recast helps marketing leaders allocate budgets with confidence by separating channels that drive real incremental revenue from those that only claim credit. The platform covers the full measurement stack: Bayesian causal MMM, incrementality testing, scenario planning, and budget optimization.
In September 2025, Recast launched GeoLift by Recast as a separate, lower-cost product — a geographic lift testing tool starting with a 6-month free trial and then ~$100/month. GeoLift is distinct from the core MMM platform and is designed to make incrementality testing accessible to teams without a full MMM budget.
The core MMM platform is priced via custom enterprise contracts. Recast does not publish pricing publicly — pricing is determined through a sales process based on company size, media spend, and scope of engagement.
How Recast Pricing Compares
Compare Recast pricing against top alternatives in Marketing Attribution.
Compare Recast vs Alternatives
Before committing to Recast, compare pricing with these 3 alternatives in the same category.
What Companies Actually Pay for Recast
The median Recast buyer pays $6,000/year based on 3 verified purchase transactions.
How Recast Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| Recast | $5000/month | $50000/month |
| Attribution App | $19/user/month | $399/user/month |
| CallRail | $50/month | $195/month |
| Bizible (Adobe Marketo Measure) | Free | $1000000/user/month |
| Dreamdata | Custom | Custom |
| Northbeam | $1500/user/month | $1500/user/month |
Detailed pricing comparisons:
Recast Pricing FAQ
01 How much does Recast MMM cost?
Recast does not publish public pricing for its core MMM platform. As enterprise software guiding billions in annual marketing spend for Fortune 500 brands, pricing is custom and negotiated via sales. Typical MMM platforms in this tier range from $5,000 to $50,000 per month, though Recast's actual pricing has not been publicly confirmed.
02 Does Recast offer a free trial?
Recast's core MMM platform does not offer a free trial. However, the separate GeoLift by Recast product includes a 6-month free trial, after which it costs approximately $100/month. The two products are distinct offerings.
03 What is Recast GeoLift?
GeoLift by Recast is a standalone incrementality testing tool that measures the true revenue-driving impact of marketing channels using geographic lift tests. It launched in September 2025 with a 6-month free trial and then costs approximately $100/month — making it accessible to teams who don't need the full enterprise MMM platform.
04 What makes Recast different from other MMM platforms?
Recast positions itself as the first MMM platform designed for weekly updates rather than quarterly or annual refresh cycles. It uses a proprietary Bayesian causal modeling methodology, achieves 95%+ cumulative forecast accuracy validated through automated out-of-sample backtesting across 3,000+ production models, and is trusted by Fortune 500, CPG, and fintech brands.
05 Who is Recast MMM built for?
Recast targets enterprise marketing teams at Fortune 500, CPG, and fintech brands that need fast, rigorous incrementality measurement. It is not aimed at small businesses or self-serve users — the core MMM platform is sold via a consultative sales process.
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