Cognism vs Gong
AI Sales Tools pricing comparison · 2026
Cognism pricing ranges from $0–$3375/annual, while Gong ranges from $108–$250/user/month. Gong is typically 93% more affordable, though your actual cost depends on tier and team size.
Cognism
Cognism is an AI sales platform that helps sales teams close more deals.
verified 27d ago
$375
$1.7K
Gong
Gong is the leading Revenue AI Operating System, pioneering the conversation intelligence
verified 27d ago
$375
$1.7K
Verdict · Vendr median · year 1
Gong
saves
$1.3K
vs
Cognism
· 25 seats
Cheapest
$375
Spread
78%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Elevate (formerly Diamond)
$1.0M/yr
year 1 license · $3.4K/seat
Pricing model unknown
Pricing model unknown
no public list price found
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$1.7K/yr
Vendr · n=15
↓ Lowest median
Median annual
$375/yr
Vendr · n=55
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
6 sourced facts
4 hidden-cost · 1 contract · Vendr median
Last verified
3w ago
Confidence
High confidence
Sources
2 sourced facts
1 hidden-cost · Vendr median
Last verified
3w ago
Confidence
High confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
Cognism
Gong
Auto-renewal
—
—
Cancellation
—
—
Commitment
✓
Annual (implied by seat-based licensing model; plans are quoted at a fixed monthly rate billed annually)
1 year
Price escalation
—
—
Can downgrade
—
—
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Cognism and Gong both operate in the ai sales tools category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Cognism | Gong |
|---|---|---|
| Free Lead Sample | Free /one-time | Custom |
| Grow (formerly Platinum) | $1.4K /user/year | Custom |
| Elevate (formerly Diamond) | $3.4K /user/year | Custom |
| Enterprise | Custom | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Cognism
5 scenarios$0/month (free tier with basic features)
Solo / Getting Started
$3,375/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Gong
3 scenarios$21,000
Small Sales Team (10 Reps)
$38,000/year - Based on $1,600/user/year Foundation plan ($16,000) plus $5,000 platform fee, totaling $21,000 annually. With the Bundled plan at $3,000/user/year, costs jump to $35,000 plus platform fee. Add $7,500 first-year onboarding, bringing year-one total to $28,500-$42,500. Effective cost: $175-$354/user/month.
$85,000
Mid-Market Team (50 Reps)
$160,000/year - At the 50-user tier ($1,520/user/year Foundation), base licensing is $76,000 plus $5,000-$10,000 platform fee. Bundled plan (Core + Engage + Forecast) at $2,880-$3,000/user/year reaches $144,000-$150,000 plus platform fees. First-year onboarding adds $15,000-$30,000. Budget $100,000-$190,000 for year one, with 5-15% annual increases thereafter.
$250,000
Enterprise Deployment (200+ Reps)
$400,000+/year - Enterprise deployments with 200+ seats at negotiated rates of $1,360-$2,500/user/year run $272,000-$500,000 in per-user licensing, plus $25,000-$50,000 platform fees. Vendr data shows a median negotiated price of $247,108 for large deployments (35% off list). First-year implementation can add $50,000-$65,000+. Three-year total cost of ownership commonly exceeds $1M.
Market Intelligence
Cognism
- Median annual cost
- $1,668
- Based on
- 15 deals
Gong
- Median annual cost
- $375
- Based on
- 55 deals
Contract Terms
| Term | Cognism | Gong |
|---|---|---|
| Auto-renewal | — | — |
| Cancellation | — | — |
| Minimum commitment | Annual (implied by seat-based licensing model; plans are quoted at a fixed monthly rate billed annually) | 1 year |