Cognism vs Clay (GTM Data Enrichment) Pricing (2026)
Compare / Cognism vs Clay (GTM Data Enrichment)
Shortlist
Team size
25 seats

Cognism vs Clay (GTM Data Enrichment)

AI Sales Tools pricing comparison · 2026

Cognism pricing ranges from $0–$3375/annual, while Clay (GTM Data Enrichment) ranges from $0–$446/month. Clay (GTM Data Enrichment) is typically 91% more affordable, though your actual cost depends on tier and team size.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Cognism pricing
Free plan limits → Discount programs →
Visit Clay pricing
Free plan limits → Discount programs →
Compare
2 products · AI Sales Tools
Side-by-side · live
Cognism
Cognism is an AI sales platform that helps sales teams close more deals.
verified 27d ago
$1.7K $134K
View pricing →
Clay (GTM Data Enrichment)
Clay (GTM Data Enrichment) pricing starts at $0 for the Free plan, with the Launch plan at
verified 2d ago
$1.7K $134K
View pricing →
Verdict · list-price math · year 1
Clay saves $879K vs Cognism · 25 seats
Cheapest $134K
Spread 87%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Elevate (formerly Diamond)
$1.0M/yr
year 1 license · $3.4K/seat
Growth
$134K/yr
year 1 license · $446/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$1.7K/yr
Vendr · n=15
No Vendr data
—
Not in Vendr's deal flow
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 6 sourced facts
4 hidden-cost · 1 contract · Vendr median
Last verified 3w ago
Confidence High confidence
Sources 5 sourced facts
4 hidden-cost · 1 contract
Last verified 2d ago
Confidence Limited confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
2 documented
  • Mandatory Sales Meeting Before Pricing Access
    5-10% of license costs
    1 source
  • Premium Pricing Relative to Alternatives
    10-20% of license costs
    3 sources
3 documented
  • Enterprise License Potentially Required for Full CRM Integration
    20-50% of license costs
    1 source
  • Credit/Token-Based Overage Costs
    10-30% of license costs
    2 sources
  • Potential Agency Pricing Structure Changes
    5-15% of license costs
    1 source
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Cognism
Clay
Auto-renewal
—
—
Cancellation
—
—
Commitment
✓ Annual (implied by seat-based licensing model; plans are quoted at a fixed monthly rate billed annually)
—
Price escalation
—
Rumored future pricing changes that could affect agency accounts; no confirmed uplift schedule found in sources.
Can downgrade
—
—
Based on 2 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
No public ratings yet
Best for
Sales teams evaluating data quality before committing to annual contract
Watch out
Opaque pricing requires sitting through a mandatory sales meeting
No public ratings yet
Best for
Eval / solo users
Watch out
Uncertainty about which plan tier is required for HubSpot CRM integration
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Cognism pricing
Free plan limits → Discount programs →
Visit Clay pricing
Free plan limits → Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
AI Sales Tools

Cognism

$0–$3375
/annual
4 plans · Free tier
Full pricing breakdown →
VS
AI Sales Tools

Clay (GTM Data Enrichment)

$0–$446
/month
4 plans · Free tier
Full pricing breakdown →

Cognism and Clay (GTM Data Enrichment) both operate in the ai sales tools category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Cognism Clay (GTM Data Enrichment)
Free Lead Sample Free /one-time Free /month
Grow (formerly Platinum) $1.4K /user/year $167 /month
Elevate (formerly Diamond) $3.4K /user/year $446 /month
Enterprise Custom Custom

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Cognism 2 hidden costs

low
Mandatory Sales Meeting Before Pricing Access 5-10% of license costs
medium
Premium Pricing Relative to Alternatives 10-20% of license costs
See all Cognism hidden costs →

Clay (GTM Data Enrichment) 3 hidden costs

high
Enterprise License Potentially Required for Full CRM Integration 20-50% of license costs
medium
Credit/Token-Based Overage Costs 10-30% of license costs
medium
Potential Agency Pricing Structure Changes 5-15% of license costs
See all Clay (GTM Data Enrichment) hidden costs →

Contract Terms

Term Cognism Clay (GTM Data Enrichment)
Auto-renewal — —
Cancellation — —
Minimum commitment Annual (implied by seat-based licensing model; plans are quoted at a fixed monthly rate billed annually) —
Price escalation — Rumored future pricing changes that could affect agency accounts; no confirmed uplift schedule found in sources.

Continue researching

Cognism

Clay (GTM Data Enrichment)

Related Comparisons