Price checkMonthly
FreeFreeLaunch$167/moGrowth$446/mo
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Clay (GTM Data Enrichment) costs Free to $446 per month as of May 2026, with 4 plans available including a free tier. Plans: Free (free), Launch at $167/month, and Growth at $446/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Clay (GTM Data Enrichment) offers 4 pricing tiers: Free, Launch, Growth, Enterprise. A free plan is available. Paid plans include Launch at $167/month, Growth at $446/month. The Launch plan is small teams automating prospecting.

Compared to other ai sales tools software, Clay (GTM Data Enrichment) is positioned at the premium price point.

  • 3 documented hidden costs beyond list price
Last verified: | Sources: 1 pricing pages and reviews

How much does Clay (GTM Data Enrichment) cost?

Clay (GTM Data Enrichment) offers 4 pricing plans, starting with a free tier and scaling to custom enterprise pricing. Plans include Free (free), Launch at $167/month, Growth at $446/month, Enterprise (custom pricing).

Clay (GTM Data Enrichment) Pricing Overview

Clay (GTM Data Enrichment) has 4 pricing plans, including a free tier. Paid plans range from $0 to $446/month. The Free plan is free and is best for eval / solo users. The Launch plan costs $167/month, best for small teams automating prospecting. The Growth plan costs $446/month, best for teams with crm workflows & growth campaigns. The Enterprise plan requires contacting sales for a custom quote and is designed for enterprise gtm ops at scale.

There are at least 3 documented hidden costs beyond Clay (GTM Data Enrichment)'s list price, including implementation, training, and add-on fees.

This pricing was last verified in May 19, 2026 from 1 independent sources.

Try Clay (GTM Data Enrichment) Free

Clay (GTM Data Enrichment) pricing starts at $0 for the Free plan, with the Launch plan at $167/month ($2,004/year) for small teams automating prospecting. The Growth plan runs $446/month ($5,352/year) for teams with CRM workflows and growth campaigns, while Enterprise pricing is custom-quoted for GTM ops at scale.

How Clay (GTM Data Enrichment) Pricing Compares

Compare Clay (GTM Data Enrichment) pricing against top alternatives in AI Sales Tools.

Hyperise $69-$1620/user/month Compare → ZoomInfo $0-$45000/per year Compare → Cognism $0-$3375/annual Compare →
Live calculator

What does Clay (GTM Data Enrichment) actually cost you?

Drag the slider. Pick a tier. Watch your projected spend update live.

Tier
Billing
Your projected cost$4.2Kper month · $167/seat × 25 seats
Year 1 license$50K12 months at this rate
At a glance

List price by tier (annualized, per seat)

Per-seat list price across Clay (GTM Data Enrichment)'s plans, annualized. Custom-priced tiers show a hatched bar.

FreeCustom
Launch$2.0K/yr
Growth$5.4K/yr
EnterpriseCustom

All Clay (GTM Data Enrichment) Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Free

  • 1.2K data credits/yr
  • 6,000 actions/year
  • Unlimited seats and tables
  • Multi-provider waterfalls
  • Claygent AI enrichment
  • Bring your own API key

Launch

  • 30K data credits/yr
  • 180,000 actions/year
  • Starts at $54/mo, expand anytime
  • Phone number enrichment
  • Job change & signals tracking
  • Native email campaigns

Growth

  • 72K data credits/yr
  • 480,000 actions/year
  • Starts at $185/mo, expand anytime
  • Auto-sync and enrich CRM
  • HTTP API integrations
  • Web intent signals
  • 1 ads audience included
  • Priority support

Enterprise

  • Custom actions/credits
  • Data warehouse sync
  • 2 ads audiences included
  • Unlimited Audiences rows (Beta)
  • SSO
  • Role-based access control (RBAC)
  • Dedicated growth strategist
Try Clay (GTM Data Enrichment) Free
Compare Clay (GTM Data Enrichment) with alternativesAdjust seats, lock a tier, add up to 2 more products side-by-side. Shareable URL.

Compare Clay (GTM Data Enrichment) vs Alternatives

Before committing to Clay (GTM Data Enrichment), compare pricing with these 3 alternatives in the same category.

VSHyperise
From $69/user/month

Teams focused on email image personalization

Full comparison
VSZoomInfo
Free

Individual users testing the platform with minimal prospecting needs

Full comparison
VSCognism
Free

Sales teams evaluating data quality before committing to annual contract

Full comparison

All Clay (GTM Data Enrichment) alternatives & migration guides

What Companies Actually Pay for Clay (GTM Data Enrichment)

Review scores
Top pricing complaints
Uncertainty about which plan tier is required for HubSpot CRM integrationCredit/token consumption model makes spend unpredictablePotential pricing restructuring for agency use cases

How Clay (GTM Data Enrichment) Pricing Compares

Software Starting Price Top Price
Clay (GTM Data Enrichment) Free $446/month
AiSDR $900/month $2500/month
Amplemarket $300/month $300/month
Apollo.io Free $149/user/month
Chorus (by ZoomInfo) Free $667/user/month
Clari $60/user/month $160/user/month

Detailed pricing comparisons:

Browse all AI Sales Tools pricing →

3 Clay (GTM Data Enrichment) Hidden Costs Beyond the List Price

Beyond the listed price, Clay (GTM Data Enrichment) has at least 3 documented hidden costs that can significantly increase total cost of ownership.

Watch for 3 hidden costs
  • Enterprise License Potentially Required for Full CRM Integration 20-50% of license costs
    high 1 source
    Reddit "Do you have to have an Enterprise Clay license to push data to/from HubSpot? Have you evaluated the cost against HubSpots new data pricing?"
  • Credit/Token-Based Overage Costs 10-30% of license costs
    medium 2 sources
    Reddit "Clay credits = $0 (but clearly you still need access to the tool, tiers vary in pricing)"
    Reddit "Their pricing starts around $150 and is based on tokens utilized."
  • Potential Agency Pricing Structure Changes 5-15% of license costs
    medium 1 source
    Reddit "The sales rep has information on the strategic pricing move that is going to be made (in the future) by the management and details haven't been ironed out? Doubtful."
Tip

Ask your Clay (GTM Data Enrichment) sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 1 independent sources
Reddit User discussions
Key claims include inline source attribution. Data verified against multiple independent sources. 7 source citations total.

Clay (GTM Data Enrichment) Contract Terms

Clay (GTM Data Enrichment) contracts do not auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal No
Mid-Term Downgrade Not allowed
Price Escalation Rumored future pricing changes that could affect agency accounts; no confirmed uplift schedule found in sources.
Based on 1 verified source

How to Negotiate Clay (GTM Data Enrichment) Pricing

Clay (GTM Data Enrichment) contracts are negotiable. These 2 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 2 tactics
Annual Commitment for Built-In Discount high success

Clay's Launch plan runs $167/month ($2,004/year) and Growth runs $446/month ($5,352/year), with annual billing options typically offering a reduction versus paying month-to-month at the same rate. Committing annually at contract start is the most straightforward way to reduce effective monthly cost without negotiation.

Current Tier Data
Agency Volume Leverage medium success

Clay's growth was built primarily on agency adoption. Agencies managing enrichment workflows for multiple clients should approach negotiations with aggregate volume data—number of clients, monthly credit burn, and contract length—to negotiate a dedicated agency rate or discounted Enterprise tier.

reddit/agency
High success Medium Low / difficult

Full negotiation guide →

Clay (GTM Data Enrichment) Price History

Pricing changes CostBench has tracked for Clay (GTM Data Enrichment), verified across 2 snapshots going back to 2026Q2.

  1. Clay (GTM Data Enrichment) price decrease

    Highest tier decreased from $800 to $446/month

    -44.25%

  2. Clay (GTM Data Enrichment) tier renamed

    "Starter" renamed to "Launch"

  3. Clay (GTM Data Enrichment) tier renamed

    "Pro" renamed to "Growth"

Price decreased 44% over 0.5 years

Clay (GTM Data Enrichment) Pricing FAQ

01 Does Clay require an Enterprise plan for HubSpot integration?

Community users have raised this question but Clay has not publicly confirmed it. If your workflow requires bidirectional HubSpot sync, verify with Clay's sales team before committing to a lower tier. The Enterprise plan is custom-quoted starting around $800/month.

02 How does Clay's credit-based pricing work alongside the monthly subscription?

Clay charges a monthly subscription (Free, Starter at $167/month, Pro at $446/month, or Enterprise) plus credits consumed per enrichment operation. The credit model means your actual monthly cost depends on enrichment volume—high-volume campaigns can exhaust allotted credits and incur additional charges.

03 What tools is Clay typically used with in an outbound GTM stack?

Clay is most commonly paired with Apollo or LinkedIn Sales Navigator for prospecting, combined with cold email platforms like Instantly or Smartlead for outreach, and synced to CRMs like HubSpot or Salesforce. It serves primarily as the enrichment and personalization layer in the stack.

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