Outreach vs Clay (GTM Data Enrichment) Pricing (2026)
Compare / Outreach vs Clay (GTM Data Enrichment)
Shortlist
Team size
25 seats

Outreach vs Clay (GTM Data Enrichment)

AI Sales Tools pricing comparison · 2026

Outreach pricing ranges from $100–$160/user/month, while Clay (GTM Data Enrichment) ranges from $0–$446/month. These products use different pricing models ( vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Outreach pricing
Free plan limits → Discount programs →
Visit Clay pricing
Free plan limits → Discount programs →
Compare
2 products · AI Sales Tools
Side-by-side · live
Outreach
Outreach costs $100–$160 per user per month as of 2026, across three named plans: Amplify
verified 6w ago
$1.0K $134K
View pricing →
Clay (GTM Data Enrichment)
Clay (GTM Data Enrichment) pricing starts at $0 for the Free plan, with the Launch plan at
verified 9w ago
$1.0K $134K
View pricing →
Verdict · list-price math · year 1
Outreach saves $95K vs Clay · 25 seats
Cheapest $39K
Spread 71%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Amplify Plus
$39K/yr
year 1 license · $130/seat
Growth
$134K/yr
year 1 license · $446/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$1.0K/yr
Vendr · n=235
No Vendr data
—
Not in Vendr's deal flow
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 13 sourced facts
8 hidden-cost · 1 contract · Vendr median · 3 review platforms
Last verified 1mo ago
Confidence Medium confidence
Sources 5 sourced facts
4 hidden-cost · 1 contract
Last verified 2mo ago
Confidence Limited confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Implementation and Onboarding Fees
    $1,000 to $25,000+
    1 source
  • Add-on Modules
    20-40% (total contract value), $30-$50 per user per month (Kaia)
    1 source
  • Premium Support
    10-15% of the annual contract value
    1 source
  • CRM Integrations and Data Migration
    1 source
  • Data Enrichment Tools
    $15,000-$50,000+/year (ZoomInfo), $5,000-$20,000/year (Apollo), $15,000-$40,000/year (Cognism)
    1 source
3 documented
  • Enterprise License Potentially Required for Full CRM Integration
    20-50% of license costs
    1 source
  • Credit/Token-Based Overage Costs
    10-30% of license costs
    2 sources
  • Potential Agency Pricing Structure Changes
    5-15% of license costs
    1 source
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Outreach
Clay
Auto-renewal
Yes
—
Cancellation
Notice must be sent 15 to 60 days before renewal or the cancellation deadline for contracts with an initial term over 180 days that renew for more than 31 days.
—
Commitment
✓ Mandatory annual contracts with no monthly billing option.
—
Price escalation
3-7%
Rumored future pricing changes that could affect agency accounts; no confirmed uplift schedule found in sources.
Can downgrade
—
—
Based on 2 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
8.3out of 5 (1,017)
Trustpilot
2.7out of 5 (40)
G2
4.3out of 5 (3,571)
Best for
Sales teams getting started with AI-assisted engagement and sequencing
Watch out
Customer Service and Support
No public ratings yet
Best for
Eval / solo users
Watch out
Uncertainty about which plan tier is required for HubSpot CRM integration
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Outreach pricing
Free plan limits → Discount programs →
Visit Clay pricing
Free plan limits → Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
AI Sales Tools

Outreach

$100–$160
/user/month
3 plans
Full pricing breakdown →
VS
AI Sales Tools

Clay (GTM Data Enrichment)

$0–$446
/month
4 plans · Free tier
Full pricing breakdown →
⚖

Different Pricing Models

Direct price comparison isn't meaningful here — Outreach uses pricing while Clay (GTM Data Enrichment) uses Per-seat subscription pricing. Your actual cost will depend on usage volume, team size, or both. Here's each product in its native unit.

Outreach

$100–$160 / user/month
See full Outreach pricing →
vs
Per-seat subscription

Clay (GTM Data Enrichment)

$0–$446 / month
See full Clay (GTM Data Enrichment) pricing →

Outreach and Clay (GTM Data Enrichment) both operate in the ai sales tools category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Outreach Clay (GTM Data Enrichment)
Amplify Core $100 /user/month Free /month
Amplify Plus $130 /user/month $167 /month
Amplify Pro $160 /user/month $446 /month
Enterprise — Custom

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Outreach 8 hidden costs

high
Implementation and Onboarding Fees $1,000 to $25,000+
high
Add-on Modules 20-40% (total contract value), $30-$50 per user per month (Kaia)
medium
Premium Support 10-15% of the annual contract value
high
CRM Integrations and Data Migration
medium
Data Enrichment Tools $15,000-$50,000+/year (ZoomInfo), $5,000-$20,000/year (Apollo), $15,000-$40,000/year (Cognism)
See all Outreach hidden costs →

Clay (GTM Data Enrichment) 3 hidden costs

high
Enterprise License Potentially Required for Full CRM Integration 20-50% of license costs
medium
Credit/Token-Based Overage Costs 10-30% of license costs
medium
Potential Agency Pricing Structure Changes 5-15% of license costs
See all Clay (GTM Data Enrichment) hidden costs →

Contract Terms

Term Outreach Clay (GTM Data Enrichment)
Auto-renewal Yes —
Cancellation Notice must be sent 15 to 60 days before renewal or the cancellation deadline for contracts with an initial term over 180 days that renew for more than 31 days. —
Minimum commitment Mandatory annual contracts with no monthly billing option. —
Price escalation 3-7% Rumored future pricing changes that could affect agency accounts; no confirmed uplift schedule found in sources.

Continue researching

Outreach

Clay (GTM Data Enrichment)

Related Comparisons