Outreach vs Apollo.io Pricing (2026)
Compare / Outreach vs Apollo.io
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Team size
25 seats

Outreach vs Apollo.io

AI Sales Tools pricing comparison · 2026

Outreach pricing ranges from $100–$160/user/month, while Apollo.io ranges from $0–$149/user/month. These products use different pricing models ( vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.

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See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Outreach pricing
Free plan limits → Discount programs →
Visit Apollo.io pricing
Free plan limits → Discount programs →
Compare
2 products · AI Sales Tools
Side-by-side · live
Outreach
Outreach costs $100–$160 per user per month as of 2026, across three named plans: Amplify
verified 6w ago
$684 $1.0K
View pricing →
Apollo.io
Apollo.
verified 7w ago
$684 $1.0K
View pricing →
Verdict · Vendr median · year 1
Apollo.io saves $316 vs Outreach · 25 seats
Cheapest $684
Spread 32%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Amplify Plus
$39K/yr
year 1 license · $130/seat
Professional
$30K/yr
year 1 license · $99/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$1.0K/yr
Vendr · n=235
↓ Lowest median
Median annual
$684/yr
Vendr · n=14
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 13 sourced facts
8 hidden-cost · 1 contract · Vendr median · 3 review platforms
Last verified 1mo ago
Confidence Medium confidence
Sources 13 sourced facts
8 hidden-cost · 2 contract · Vendr median · 2 review platforms
Last verified 1mo ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Implementation and Onboarding Fees
    $1,000 to $25,000+
    1 source
  • Add-on Modules
    20-40% (total contract value), $30-$50 per user per month (Kaia)
    1 source
  • Premium Support
    10-15% of the annual contract value
    1 source
  • CRM Integrations and Data Migration
    1 source
  • Data Enrichment Tools
    $15,000-$50,000+/year (ZoomInfo), $5,000-$20,000/year (Apollo), $15,000-$40,000/year (Cognism)
    1 source
5 documented
  • Credit Non-Rollover and Forced Upgrade Pressure
    10-25% of license costs
    2 sources
  • Automatic Annual Renewal Without Notice
    $588-$1,428/user/year
    1 source
  • Domain and Mailbox Lock-In (Rental, Not Ownership)
    5-15% of license costs
    1 source
  • Credits Consumed Without Results and No Audit Trail
    5-10% of license costs
    2 sources
  • Refund Difficulties and Slow Customer Support
    5-15% of license costs
    2 sources
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Outreach
Apollo.io
Auto-renewal
Yes
Yes
Cancellation
Notice must be sent 15 to 60 days before renewal or the cancellation deadline for contracts with an initial term over 180 days that renew for more than 31 days.
Must cancel before renewal date; no cancellation or refund available after annual payment is processed
Commitment
✓ Mandatory annual contracts with no monthly billing option.
1 year (annual plan)
Price escalation
3-7%
No published schedule; users report credit allowances have been reduced over time without notice
Can downgrade
—
—
Based on 3 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
8.3out of 5 (1,017)
Trustpilot
2.7out of 5 (40)
G2
4.3out of 5 (3,571)
Best for
Sales teams getting started with AI-assisted engagement and sequencing
Watch out
Customer Service and Support
Trustpilot
1.6out of 5 (25)
Best for
General users and teams
Watch out
Automatic annual renewal with no advance notice and no option to cancel after payment is processed
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Outreach pricing
Free plan limits → Discount programs →
Visit Apollo.io pricing
Free plan limits → Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
AI Sales Tools

Outreach

$100–$160
/user/month
3 plans
Full pricing breakdown →
VS
AI Sales Tools

Apollo.io

$0–$149
/user/month
5 plans · Free tier
Full pricing breakdown →
⚖

Different Pricing Models

Direct price comparison isn't meaningful here — Outreach uses pricing while Apollo.io uses Per-seat subscription pricing. Your actual cost will depend on usage volume, team size, or both. Here's each product in its native unit.

Outreach

$100–$160 / user/month
See full Outreach pricing →
vs
Per-seat subscription

Apollo.io

$0–$149 / user/month
See full Apollo.io pricing →

Outreach and Apollo.io both operate in the ai sales tools category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Outreach Apollo.io
Amplify Core $100 /user/month Free /month
Amplify Plus $130 /user/month $59 /month
Amplify Pro $160 /user/month $99 /month
Organization — $149 /month
Enterprise — Custom

Market Intelligence

Outreach

Median annual cost
$1,000
Based on
235 deals

Apollo.io

Median annual cost
$684
Based on
14 deals

What Users Say

Outreach

G2
4.3out of 5 (3,571)
Trustpilot
2.7out of 5 (40)
TrustRadius
8.3out of 10 (1,017)
Top complaints
  • Customer Service and Support
  • User Interface (UI) and Complexity
  • Integration Issues

Apollo.io

Trustpilot
1.6out of 5 (25)
Top complaints
  • Automatic annual renewal with no advance notice and no option to cancel after payment is processed
  • Credits do not roll over and the platform is designed to force tier upgrades
  • Poor customer service with generic replies, long waits, and denied or delayed refunds

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Outreach 8 hidden costs

high
Implementation and Onboarding Fees $1,000 to $25,000+
high
Add-on Modules 20-40% (total contract value), $30-$50 per user per month (Kaia)
medium
Premium Support 10-15% of the annual contract value
high
CRM Integrations and Data Migration
medium
Data Enrichment Tools $15,000-$50,000+/year (ZoomInfo), $5,000-$20,000/year (Apollo), $15,000-$40,000/year (Cognism)
See all Outreach hidden costs →

Apollo.io 5 hidden costs

high
Credit Non-Rollover and Forced Upgrade Pressure 10-25% of license costs
high
Automatic Annual Renewal Without Notice $588-$1,428/user/year
critical
Domain and Mailbox Lock-In (Rental, Not Ownership) 5-15% of license costs
high
Credits Consumed Without Results and No Audit Trail 5-10% of license costs
medium
Refund Difficulties and Slow Customer Support 5-15% of license costs
See all Apollo.io hidden costs →

Contract Terms

Term Outreach Apollo.io
Auto-renewal Yes Yes
Cancellation Notice must be sent 15 to 60 days before renewal or the cancellation deadline for contracts with an initial term over 180 days that renew for more than 31 days. Must cancel before renewal date; no cancellation or refund available after annual payment is processed
Minimum commitment Mandatory annual contracts with no monthly billing option. 1 year (annual plan)
Price escalation 3-7% No published schedule; users report credit allowances have been reduced over time without notice

Continue researching

Outreach

Apollo.io

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