Apollo.io vs Outreach
Sales Intelligence pricing comparison · 2026 · Updated April 2026
Apollo.io pricing ranges from $0–$149/user/month, while Outreach ranges from $0–$200/user/month. These products use different pricing models ( vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
Apollo.io and Outreach represent two tiers of sales engagement — the value all-in-one platform vs the enterprise sales execution engine. Apollo.io combines a 270M+ contact database with email sequencing and dialing at SMB-friendly prices. Outreach is a dedicated sales execution platform focused on enterprise workflow automation, revenue intelligence, and deal management, without a built-in contact database.
Apollo.io pricing starts with a free tier (900 credits/year), then Basic at $49/user/month (annual), Professional at $79/user/month, and Organization at $119/user/month. All plans include access to the contact database and engagement tools. Outreach starts at $100/user/month for the Standard plan, $130/user/month for Professional, with Enterprise and Unlimited plans custom-priced. Outreach requires annual contracts and does not offer a free tier or self-serve signup.
The platforms serve different buyer profiles. Apollo.io targets startups and mid-market teams needing an affordable all-in-one solution. Outreach targets enterprise sales organizations needing advanced sequence analytics, deal management, conversation intelligence, and revenue forecasting. If you are comparing these two, the question is really whether your team has outgrown Apollo.io's engagement capabilities and needs Outreach's enterprise workflow features.
Plan-by-Plan Pricing
| Plan | Apollo.io | Outreach |
|---|---|---|
| Free | Free /user/month | $100 /user/month |
| Basic | $59 /user/month | $130 /user/month |
| Professional | $99 /user/month | Custom |
| Organization | $149 /user/month | Custom |
| Enterprise | Custom | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Apollo.io
3 scenariosOutreach
3 scenariosMarket Intelligence
Apollo.io
- Median annual cost
- $15,750
- Average negotiated discount
- 30%
- Based on
- 83 deals
Outreach
- Median annual cost
- $1,000
- Based on
- 235 deals
Continue researching
Our Verdict
Choose Apollo.io if you need both contact data and engagement tools at a predictable, affordable price. At $49-$119/user/month, you get the full stack — database, sequences, dialer, analytics — without separate contracts. The free tier and transparent pricing make it accessible for teams of any size. Apollo.io is the right choice for 90% of SMB and mid-market sales teams.
Choose Outreach if your enterprise sales organization needs advanced sequence analytics, deal inspection, conversation intelligence, and revenue forecasting in one platform. At $100-$130+/user/month, Outreach is more expensive and requires a separate data source, but its workflow automation, AI-driven insights, and Salesforce integration depth are built for 50+ person sales orgs with complex selling motions. Outreach is the right choice when Apollo.io's engagement features are no longer sufficient for your scale.
Frequently Asked Questions
01 How much does Apollo.io cost vs Outreach?
Apollo.io costs $49-$119/user/month (annual) and includes a contact database. Outreach costs $100-$130+/user/month and does not include contact data. For a 10-person team, Apollo.io runs $4,900-$11,900/year vs Outreach at $12,000-$15,600+/year — and with Outreach you still need a separate data provider.
02 Does Apollo.io have a free plan? Does Outreach?
Apollo.io offers a permanent free tier with 900 credits/year, 2 sequences, and 250 daily emails. Outreach has no free tier, no free trial through self-service, and requires a demo with sales to get started. Apollo is far more accessible for teams wanting to evaluate before committing.
03 Does Outreach include a contact database like Apollo.io?
No. Outreach is purely a sales execution platform — it orchestrates outreach but does not provide contact data. You need a separate data source (ZoomInfo, Apollo.io, LinkedIn Sales Navigator, etc.) to feed contacts into Outreach sequences. Apollo.io includes both data and engagement in one subscription.
04 When should I upgrade from Apollo.io to Outreach?
Consider Outreach when your team exceeds 20-30 reps and needs advanced features like deal inspection, conversation intelligence, revenue forecasting, and enterprise-grade Salesforce integration. If Apollo.io's sequence analytics and reporting meet your needs, the upgrade is unnecessary — and Apollo.io's built-in data layer is something Outreach cannot replace.
05 Can Apollo.io replace Outreach for email sequences?
For most SMB and mid-market teams, yes. Apollo.io's email sequences include A/B testing (Professional plan), multi-step workflows, LinkedIn steps, and phone tasks. Where Outreach excels is in advanced features like sequence optimization AI, team-level analytics, trigger-based automation, and enterprise compliance controls.