BookYourData vs Apollo.io
Sales Intelligence pricing comparison · 2026
BookYourData pricing ranges from $0–$24999/one-time, while Apollo.io ranges from $0–$149/user/month. These products use different pricing models (Per-seat subscription vs ), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
BookYourData
BookYourData is a B2B contact database and lead generation platform that gives sales and m
verified 27d ago
$5.6K
$16K
Verdict · Vendr median · year 1
BookYourData
saves
$10K
vs
Apollo.io
· 25 seats
Cheapest
$5.6K
Spread
64%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
500 Credits
$48K/yr
year 1 license · $159/seat
Professional
$30K/yr
year 1 license · $99/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$5.6K/yr
Vendr · n=4 · limited data
Median annual
$16K/yr
Vendr · n=83
avg 30% negotiated
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
6 sourced facts
4 hidden-cost · 1 contract · Vendr median
Last verified
3w ago
Confidence
High confidence
Sources
13 sourced facts
7 hidden-cost · 2 contract · Vendr median · 3 review platforms
Last verified
2w ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit BookYourData pricing
Affiliate partner — does not affect ranking.
Visit Apollo.io pricing
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
BookYourData and Apollo.io both operate in the sales intelligence category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | BookYourData | Apollo.io |
|---|---|---|
| Free Pack | Free /user/month | Free /user/month |
| 250 Credits | $99 /user/month | $59 /user/month |
| 500 Credits | $159 /user/month | $99 /user/month |
| 750 Credits | $229 /user/month | $149 /user/month |
| 1,000 Credits | $299 /user/month | Custom |
| 1,500 Credits | $399 /user/month | — |
| 2,500 Credits | $599 /user/month | — |
| 3,500 Credits | $699 /user/month | — |
| 5,000 Credits | $799 /user/month | — |
| 7,500 Credits | $899 /user/month | — |
| 10,000 Credits | $999 /user/month | — |
| 15,000 Credits | $1.3K /user/month | — |
| 25,000 Credits | $2.1K /user/month | — |
| 35,000 Credits | $2.9K /user/month | — |
| 50,000 Credits | $3.7K /user/month | — |
| 75,000 Credits | $4.8K /user/month | — |
| 100,000 Credits | $5.5K /user/month | — |
| 150,000 Credits | $6.7K /user/month | — |
| 250,000 Credits | $8.7K /user/month | — |
| 350,000 Credits | $10K /user/month | — |
| 500,000 Credits | $12K /user/month | — |
| 750,000 Credits | $14K /user/month | — |
| 1,000,000 Credits | $16K /user/month | — |
| 1,500,000 Credits | $20K /user/month | — |
| 2,500,000 Credits | $25K /user/month | — |
| Enterprise | Custom | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
BookYourData
3 scenarios$159/quarter ($0.32/contact)
Solo SDR — Small Outbound Campaign
500 Credits pack, one-time purchase. No recurring fees.
$799/month ($0.16/contact)
Growth Stage Startup — 5-Person Sales Team
5,000 Credits pack purchased monthly. $9,588/year if buying monthly.
$5,499
Mid-Market Company — Large-Scale Prospecting
one-time ($0.05/contact) — 100,000 Credits pack. Compared to ZoomInfo ($14,995+/year), this is a 63% cost reduction for similar contact volume.
Apollo.io
3 scenarios$708/year ($59/user/month x 1 user x 12 months)
Solo SDR / Freelance Prospector
$5,940/year ($99/user/month x 5 users x 12 months)
5-Person Sales Team (Growing Startup)
$26,820/year ($149/user/month x 15 users x 12 months)
15-Person Enterprise Sales Org
Market Intelligence
BookYourData
- Median annual cost
- $5,594
- Based on
- 4 deals
Apollo.io
- Median annual cost
- $15,750
- Average negotiated discount
- 30%
- Based on
- 83 deals
Contract Terms
| Term | BookYourData | Apollo.io |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | — | Must cancel before renewal date; downgrades take effect at billing cycle end |
| Minimum commitment | — | Organization plan: minimum 3 users. Enterprise: annual contract required. |
| Price escalation | — | No published escalation clause, but renewal pricing may differ from initial contract |
| Can downgrade | — | Yes |