Quick Answer
Last verified:
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Apollo.io costs Free to $149 per user/month as of May 2026. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
Last verified: | Sources: 1 pricing pages and reviews
+-87% above list price
Know Before You Buy — Try Apollo.io Free

Apollo.io true cost runs -87% above the listed $0-$149/user/month price as of May 2026. For a 25-person team, expect ~$3,713 in year-one costs vs the $29,700 base license. Key hidden costs: phone number credits are expensive, credits do not roll over, annual billing lock-in premium. Verified from 1 sources by CostBench.

Hidden Costs Breakdown

1

Phone number credits are expensive

trustpilot

Pick up rates are super low and the majority of phone numbers were low quality... everything is an add-on.

trustpilot

The drawback is that you are likely to end up paying much more since you will pay for each feature separately, e.g. dat...

2

Credits do not roll over

trustpilot

We purchased monthly credits with the expectation that they rolled over to the next month as is clearly stated in the verbiage on their website. This is untrue deep in their knowledgebase they hide th...

3

Annual billing lock-in premium

trustpilot

Predatory business practices. I want to downgrade our account to the free plan, as we are not using Apollo, but since we have a discount ('coupon') I am not allowed to downgrade.

4

Organization plan minimum 3 users

industry

Organization: $149/user/month (min 3 users)

5

Data accuracy issues increase effective cost

trustpilot

Apollo makes things pretty straightforward and easy to use. However, the 2 main issues I keep running into are with verified emails not being accurate...

trustpilot

I signed up for the service to help me with prospecting because it was becoming very time-consuming... since using them an...

Example: True Cost for 25 Users

License (25 × $99 × 12) $29,700/yr
Implementation (one-time) +$15,000–$50,000
Premium Support (20%) +$5,940/yr
Training (25 × $500) +$12,500
Admin (part-time) +$15,000–$25,000/yr
Estimated Year 1 Total ~$3,713
That's roughly 0.1× the advertised license price. The median Apollo.io contract is $15,750/yr across 83 Vendr purchases.
Now You Know the Real Cost — Try Apollo.io Free