Apollo.io vs Lusha
Sales Intelligence pricing comparison · 2026 · Updated March 2026
Apollo.io pricing ranges from $0–$149/user/month, while Lusha ranges from $0–$399.9/user/month. These products use different pricing models ( vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
Apollo.io and Lusha are two of the most popular sales intelligence platforms with genuine free tiers, making them natural competitors for startups and SMBs building their first prospecting stack. Apollo.io offers a massive 270M+ contact database with built-in email sequencing, while Lusha specializes in high-accuracy direct dials and verified emails with a lightweight Chrome extension.
Pricing is where these two diverge clearly. Apollo.io's free plan allows unlimited searches with 10 monthly export credits, then steps up to Basic at $59/user/month, Professional at $99/user/month, and Organization at $149/user/month (all billed annually). Lusha's free plan gives 5 credits/month, with Pro at $49/user/month (30 credits), Premium at $79/user/month (50 credits), and Scale at custom pricing for teams needing volume.
For teams primarily needing email outreach with contact discovery, Apollo.io's all-in-one platform offers significant value—especially at the Professional tier where you get dialer, sequences, and analytics. Lusha wins on data accuracy for phone numbers and is preferred when direct dials are the primary use case. The credit-based model at Lusha requires careful usage planning at scale.
Plan-by-Plan Pricing
| Plan | Apollo.io | Lusha |
|---|---|---|
| Free | Free /user/month | Free /user/month |
| Basic | $59 /user/month | $49.90 /user/month |
| Professional | $99 /user/month | $69.90 /user/month |
| Organization | $149 /user/month | $399.90 /user/month |
| Enterprise | Custom | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Apollo.io
3 scenariosLusha
4 scenariosMarket Intelligence
Apollo.io
- Median annual cost
- $15,750
- Average negotiated discount
- 30%
- Based on
- 83 deals
Lusha
- Median annual cost
- $839
- Average negotiated discount
- 32%
Contract Terms
| Term | Apollo.io | Lusha |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Must cancel before renewal date; downgrades take effect at billing cycle end | Not specified in sources |
| Minimum commitment | Organization plan: minimum 3 users. Enterprise: annual contract required. | Monthly or annual options available |
| Price escalation | No published escalation clause, but renewal pricing may differ from initial contract | Not documented in available sources |
| Can downgrade | Yes | — |
Continue researching
Our Verdict
Choose Apollo.io if you want an all-in-one platform combining contact discovery, email sequencing, and sales analytics. The $59-$99/user/month tiers offer far more functionality per dollar than standalone prospecting tools, and the free tier is genuinely useful for solo SDRs starting out.
Choose Lusha if verified direct dials and mobile numbers are your primary need and you prefer a lightweight tool that plugs into your existing CRM and email tools. At $49/user/month for Pro, it's the cheaper paid option, but credits fill up quickly for high-volume prospectors. Lusha's data accuracy on B2B phone numbers is widely regarded as superior.
Frequently Asked Questions
01 How does Apollo.io pricing compare to Lusha?
Apollo.io's paid plans start at $59/user/month (Basic), $99/user/month (Professional), and $149/user/month (Organization), all billed annually. Lusha starts at $49/user/month (Pro, 30 credits) and $79/user/month (Premium, 50 credits), with Scale at custom pricing. Apollo.io's free tier is more generous with unlimited searches, while Lusha's free tier provides only 5 monthly credits.
02 Which has a better free tier — Apollo.io or Lusha?
Apollo.io's free tier is more generous: unlimited database searches, 10 monthly export credits, 2 active email sequences, and basic analytics. Lusha's free tier offers just 5 credits/month. For teams wanting to explore a platform before committing, Apollo.io's free plan delivers more day-to-day usability.
03 Is Apollo.io or Lusha better for phone number accuracy?
Lusha is generally regarded as having superior accuracy for direct dials and mobile numbers, particularly for US-based B2B contacts. Apollo.io's phone data is improving but historically stronger on email. If verified phone outreach is your primary channel, Lusha typically delivers better connection rates.
04 Does Apollo.io include email sequencing in its pricing?
Yes. Apollo.io's paid plans include built-in email sequencing starting at the Basic tier ($59/user/month). Lusha does not include sequencing — it's a data-only tool. If you need both contact data and outreach automation, Apollo.io at $59-$99/user/month replaces what would otherwise require separate tools.
05 Can small teams use Apollo.io or Lusha affordably?
Both offer solo-friendly pricing. Lusha Pro at $49/user/month is the lower paid entry point. Apollo.io Basic at $59/user/month includes more functionality. For a single SDR, Apollo.io's free tier or $59 Basic often covers all needs. For teams focused purely on contact lookup, Lusha Pro may be sufficient and slightly cheaper.