Apollo.io vs LeadIQ Pricing | Costbench
Compare / Apollo.io vs LeadIQ
Shortlist
Team size
25 seats

Apollo.io vs LeadIQ

Sales Intelligence pricing comparison · 2026

Apollo.io pricing ranges from $0–$149/user/month, while LeadIQ ranges from $0–$15/month. These products use different pricing models ( vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Apollo.io pricing Affiliate partner — does not affect ranking.
Compare
2 products · Sales Intelligence
Side-by-side · live
Apollo.io
Apollo.
verified 11w ago
$4.5K $16K
View pricing →
LeadIQ
LeadIQ is a sales prospecting tool that provides contact data through a credit-based syste
verified 9w ago
$4.5K $16K
View pricing →
Verdict · list-price math · year 1
LeadIQ saves $25K vs Apollo.io · 25 seats
Cheapest $4.5K
Spread 85%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Professional
$30K/yr
year 1 license · $99/seat
Pro
$4.5K/yr
year 1 license · $15/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$16K/yr
Vendr · n=83 avg 30% negotiated
No Vendr data
Not in Vendr's deal flow
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 13 sourced facts
7 hidden-cost · 2 contract · Vendr median · 3 review platforms
Last verified 2mo ago
Confidence Medium confidence
Sources 9 sourced facts
6 hidden-cost · 1 contract · 2 review platforms
Last verified 2mo ago
Confidence Limited confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Phone number credits are expensive
    high
    2 sources
  • Credits do not roll over
    moderate
    1 source
  • Annual billing lock-in premium
    17-20% premium on monthly billing
    1 source
  • Organization plan minimum 3 users
    $149/user/month x 3 minimum = $447/month
    1 source
  • Data accuracy issues increase effective cost
    30% wasted credits
    2 sources
5 documented
  • Premium Credits for Phone Numbers
    Varies based on phone number usage volume
    1 source
  • Data Credit Overages
    1 source
  • Custom Onboarding and Training
    1 source
  • Advanced Integration and API Access
    1 source
  • LinkedIn Sales Navigator Requirement
    $99 per month (around $1,200 per year) per user
    1 source
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Apollo.io
LeadIQ
Auto-renewal
Yes
Yes
Cancellation
Must cancel before renewal date; downgrades take effect at billing cycle end
For annual plans, buyers must submit a written cancellation notice at least 30 days prior to the end of their subscription term; for monthly plans, cancellation requests must be submitted through the account before the end of the subscription term.
Commitment
Organization plan: minimum 3 users. Enterprise: annual contract required.
Annual contracts are standard, with 12-month agreements being common, and multi-year agreements typically 24 to 36 months for lower per-user pricing.
Price escalation
No published escalation clause, but renewal pricing may differ from initial contract
5% to 10%
Can downgrade
Yes
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
8.5out of 5 (615)
Trustpilot
2.2out of 5 (1,065)
G2
4.7out of 5 (9,344)
Best for
Individual users exploring the platform or doing light prospecting with minimal outreach volume
Watch out
Data accuracy issues: outdated job titles, wrong email addresses, and disconnected phone numbers (estimated 65-70% accuracy)
TrustRadius
6.4out of 5 (76)
G2
4.2out of 5 (1,179)
Best for
Individual reps trying LeadIQ for the first time
Watch out
Inaccurate Data (especially phone numbers)
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Apollo.io pricing Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Sales Intelligence

Apollo.io

$0–$149
/user/month
5 plans · Free tier
Full pricing breakdown →
VS
Sales Intelligence

LeadIQ

$0–$15
/month
3 plans · Free tier
Full pricing breakdown →

Different Pricing Models

Direct price comparison isn't meaningful here — Apollo.io uses pricing while LeadIQ uses Per-seat subscription pricing. Your actual cost will depend on usage volume, team size, or both. Here's each product in its native unit.

Apollo.io

$0–$149 / user/month
See full Apollo.io pricing →
vs
Per-seat subscription

LeadIQ

$0–$15 / month
See full LeadIQ pricing →

Plan-by-Plan Pricing

Plan Apollo.io LeadIQ
Free Free /user/month Free /user/month
Basic $59 /user/month $15 /user/month
Professional $99 /user/month Custom
Organization $149 /user/month
Enterprise Custom

What Users Say

Apollo.io

G2
4.7out of 5 (9,344)
Trustpilot
2.2out of 5 (1,065)
TrustRadius
8.5out of 10 (615)
Capterra
4.5out of 5 (381)
Top complaints
  • Data accuracy issues: outdated job titles, wrong email addresses, and disconnected phone numbers (estimated 65-70% accuracy)
  • Phone numbers are expensive (8 credits each) and frequently inaccurate, especially for smaller companies
  • Customer support is slow — simple tickets take ~2 weeks to resolve, responses feel generic and unhelpful

LeadIQ

G2
4.2out of 5 (1,179)
TrustRadius
6.4out of 10 (76)
Top complaints
  • Inaccurate Data (especially phone numbers)
  • Integration Issues
  • Data Quality for Niche Industries

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Apollo.io 5 hidden costs

high
Phone number credits are expensive high
medium
Credits do not roll over moderate
medium
Annual billing lock-in premium 17-20% premium on monthly billing
medium
Organization plan minimum 3 users $149/user/month x 3 minimum = $447/month
high
Data accuracy issues increase effective cost 30% wasted credits
See all Apollo.io hidden costs →

LeadIQ 6 hidden costs

medium
Premium Credits for Phone Numbers Varies based on phone number usage volume
high
Data Credit Overages
medium
Custom Onboarding and Training
medium
Advanced Integration and API Access
high
LinkedIn Sales Navigator Requirement $99 per month (around $1,200 per year) per user
See all LeadIQ hidden costs →

Contract Terms

Term Apollo.io LeadIQ
Auto-renewal Yes Yes
Cancellation Must cancel before renewal date; downgrades take effect at billing cycle end For annual plans, buyers must submit a written cancellation notice at least 30 days prior to the end of their subscription term; for monthly plans, cancellation requests must be submitted through the account before the end of the subscription term.
Minimum commitment Organization plan: minimum 3 users. Enterprise: annual contract required. Annual contracts are standard, with 12-month agreements being common, and multi-year agreements typically 24 to 36 months for lower per-user pricing.
Price escalation No published escalation clause, but renewal pricing may differ from initial contract 5% to 10%
Can downgrade Yes

Continue researching