Apollo.io vs D&B Hoovers Pricing (2026)
Compare / Apollo.io vs D&B Hoovers
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Team size
25 seats

Apollo.io vs D&B Hoovers

Sales Intelligence pricing comparison · 2026

Apollo.io pricing ranges from $0–$149/user/month, while D&B Hoovers ranges from $44–$49/user/month. These products use different pricing models ( vs ), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Apollo.io pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit D&B pricing
Discount programs →
Compare
2 products · Sales Intelligence
Side-by-side · live
Apollo.io
Apollo.
verified 16d ago
View pricing →
D&B Hoovers
D&B Hoovers offers transparent self-serve pricing with two paid tiers plus custom enterpri
verified 25d ago
View pricing →
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Professional
$30K/yr
year 1 license · $99/seat
Usage-based
Custom rates
see vendor pricing for volume tiers
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$16K/yr
Vendr · n=83 avg 30% negotiated
No Vendr data
—
Not in Vendr's deal flow
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 13 sourced facts
7 hidden-cost · 2 contract · Vendr median · 3 review platforms
Last verified 2w ago
Confidence Medium confidence
Sources No structured sources
Last verified 3w ago
Confidence Limited confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Phone number credits are expensive
    high
    2 sources
  • Credits do not roll over
    moderate
    1 source
  • Annual billing lock-in premium
    17-20% premium on monthly billing
    1 source
  • Organization plan minimum 3 users
    $149/user/month x 3 minimum = $447/month
    1 source
  • Data accuracy issues increase effective cost
    30% wasted credits
    2 sources
No hidden costs documented
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
8.5/5 (615)
Trustpilot
2.2/5 (1,065)
G2
4.7/5 (9,344)
Best for
Individual users exploring the platform or doing light prospecting with minimal outreach volume
Watch out
Data accuracy issues: outdated job titles, wrong email addresses, and disconnected phone numbers (estimated 65-70% accuracy)
No public ratings yet
Best for
Small teams testing the platform or with light prospecting needs
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Apollo.io pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit D&B pricing
Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Sales Intelligence

Apollo.io

$0–$149
/user/month
5 plans · Free tier
Full pricing breakdown →
VS
Sales Intelligence

D&B Hoovers

$44–$49
/user/month
3 plans
Full pricing breakdown →
⚖

Different Pricing Models

Direct price comparison isn't meaningful here — Apollo.io uses pricing while D&B Hoovers uses pricing. Your actual cost will depend on usage volume, team size, or both. Here's each product in its native unit.

Apollo.io

$0–$149 / user/month
See full Apollo.io pricing →
vs

D&B Hoovers

$44–$49 / user/month
See full D&B Hoovers pricing →

Apollo.io and D&B Hoovers both operate in the sales intelligence category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Apollo.io D&B Hoovers
Free Free /user/month $49 /month
Basic $59 /user/month $44 /month
Professional $99 /user/month Custom
Organization $149 /user/month —
Enterprise Custom —

Continue researching

Apollo.io

D&B Hoovers

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