LinkedIn Sales Navigator vs Apollo.io Pricing (2026)
Compare / LinkedIn Sales Navigator vs Apollo.io
Shortlist
Team size
25 seats

LinkedIn Sales Navigator vs Apollo.io

Sales Intelligence pricing comparison · 2026

LinkedIn Sales Navigator pricing ranges from $119.99–$159.99/user/month, while Apollo.io ranges from $0–$149/user/month. Apollo.io is typically 38% more affordable, though your actual cost depends on tier and team size.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit LinkedIn pricing
Free plan limits → Discount programs →
Visit Apollo.io pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Compare
2 products · Sales Intelligence
Side-by-side · live
LinkedIn Sales Navigator
LinkedIn Sales Navigator pricing starts at $89.
verified 27d ago
$600 $16K
View pricing →
Apollo.io
Apollo.
verified 16d ago
$600 $16K
View pricing →
Verdict · Vendr median · year 1
LinkedIn saves $15K vs Apollo.io · 25 seats
Cheapest $600
Spread 96%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Advanced
$48K/yr
year 1 license · $160/seat
Professional
$30K/yr
year 1 license · $99/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$600/yr
Vendr · n=73
Median annual
$16K/yr
Vendr · n=83 avg 30% negotiated
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 7 sourced facts
5 hidden-cost · Vendr median · 1 review platform
Last verified 3w ago
Confidence Medium confidence
Sources 13 sourced facts
7 hidden-cost · 2 contract · Vendr median · 3 review platforms
Last verified 2w ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
3 documented
  • InMail Credit Limitations
    10-20% of license costs
    1 source
  • Data Export and Integration Costs
    $50-$200/month
    2 sources
  • Per-Seat Licensing for Teams
    $150-$160/user/month
    2 sources
5 documented
  • Phone number credits are expensive
    high
    2 sources
  • Credits do not roll over
    moderate
    1 source
  • Annual billing lock-in premium
    17-20% premium on monthly billing
    1 source
  • Organization plan minimum 3 users
    $149/user/month x 3 minimum = $447/month
    1 source
  • Data accuracy issues increase effective cost
    30% wasted credits
    2 sources
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

LinkedIn
Apollo.io
Auto-renewal
Yes
Yes
Cancellation
—
Must cancel before renewal date; downgrades take effect at billing cycle end
Commitment
—
Organization plan: minimum 3 users. Enterprise: annual contract required.
Price escalation
—
No published escalation clause, but renewal pricing may differ from initial contract
Can downgrade
—
✓ Yes
Based on 2 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
9.3/5 (6)
Best for
Individual sellers
Watch out
Pricing and licensing structure complexity
TrustRadius
8.5/5 (615)
Trustpilot
2.2/5 (1,065)
G2
4.7/5 (9,344)
Best for
Individual users exploring the platform or doing light prospecting with minimal outreach volume
Watch out
Data accuracy issues: outdated job titles, wrong email addresses, and disconnected phone numbers (estimated 65-70% accuracy)
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit LinkedIn pricing
Free plan limits → Discount programs →
Visit Apollo.io pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Sales Intelligence

LinkedIn Sales Navigator

$119.99–$159.99
/user/month
3 plans
Full pricing breakdown →
VS
Sales Intelligence

Apollo.io

$0–$149
/user/month
5 plans · Free tier
Full pricing breakdown →

LinkedIn Sales Navigator and Apollo.io both operate in the sales intelligence category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan LinkedIn Sales Navigator Apollo.io
Core $119.99 /user/month Free /user/month
Advanced $159.99 /user/month $59 /user/month
Advanced Plus Custom $99 /user/month
Organization — $149 /user/month
Enterprise — Custom

Market Intelligence

LinkedIn Sales Navigator

Median annual cost
$600
Based on
73 deals

Apollo.io

Median annual cost
$15,750
Average negotiated discount
30%
Based on
83 deals

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

LinkedIn Sales Navigator 3 hidden costs

medium
InMail Credit Limitations 10-20% of license costs
medium
Data Export and Integration Costs $50-$200/month
high
Per-Seat Licensing for Teams $150-$160/user/month
See all LinkedIn Sales Navigator hidden costs →

Apollo.io 5 hidden costs

high
Phone number credits are expensive high
medium
Credits do not roll over moderate
medium
Annual billing lock-in premium 17-20% premium on monthly billing
medium
Organization plan minimum 3 users $149/user/month x 3 minimum = $447/month
high
Data accuracy issues increase effective cost 30% wasted credits
See all Apollo.io hidden costs →

Contract Terms

Term LinkedIn Sales Navigator Apollo.io
Auto-renewal Yes Yes
Cancellation — Must cancel before renewal date; downgrades take effect at billing cycle end
Minimum commitment — Organization plan: minimum 3 users. Enterprise: annual contract required.
Price escalation — No published escalation clause, but renewal pricing may differ from initial contract
Can downgrade — Yes

Continue researching

LinkedIn Sales Navigator

Apollo.io

Related Comparisons