LinkedIn Sales Navigator vs D&B Hoovers Pricing (2026)
Compare / LinkedIn Sales Navigator vs D&B Hoovers
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Team size
25 seats

LinkedIn Sales Navigator vs D&B Hoovers

Sales Intelligence pricing comparison · 2026

LinkedIn Sales Navigator pricing ranges from $119.99–$159.99/user/month, while D&B Hoovers ranges from $44–$49/user/month. These products use different pricing models ( vs ), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.

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See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit LinkedIn pricing
Free plan limits → Discount programs →
Visit D&B pricing
Discount programs →
Compare
2 products · Sales Intelligence
Side-by-side · live
LinkedIn Sales Navigator
LinkedIn Sales Navigator pricing starts at $89.
verified 19d ago
View pricing →
D&B Hoovers
D&B Hoovers offers transparent self-serve pricing with two paid tiers plus custom enterpri
verified 5d ago
View pricing →
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Advanced
$48K/yr
year 1 license · $160/seat
Usage-based
Custom rates
see vendor pricing for volume tiers
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$600/yr
Vendr · n=73
No Vendr data
—
Not in Vendr's deal flow
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 7 sourced facts
5 hidden-cost · Vendr median · 1 review platform
Last verified 2w ago
Confidence Medium confidence
Sources 8 sourced facts
6 hidden-cost · 1 contract · 1 review platform
Last verified 5d ago
Confidence Limited confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
3 documented
  • InMail Credit Limitations
    10-20% of license costs
    1 source
  • Data Export and Integration Costs
    $50-$200/month
    2 sources
  • Per-Seat Licensing for Teams
    $150-$160/user/month
    2 sources
5 documented
  • API Setup and Implementation
    $5,000 to $15,000
    1 source
  • Paid Add-ons
    1 source
  • Dual-Credit System
    1 source
  • Additional Seats
    $200–400 per month
    1 source
  • Onboarding and Training
    1 source
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

LinkedIn
D&B
Auto-renewal
Yes
Yes
Cancellation
—
30–60 days prior to the end of the current term
Commitment
—
✓ Annual commitment for enterprise editions starting around $25,000 per year; Essentials plan offers monthly options starting at $49/month or an annual plan at $529/year.
Price escalation
—
6%
Can downgrade
—
—
Based on 1 verified source (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
9.3out of 5 (6)
Best for
Individual sellers
G2
4.1out of 5 (781)
Best for
Small teams testing the platform or with light prospecting needs
Watch out
Data Accuracy and Completeness
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit LinkedIn pricing
Free plan limits → Discount programs →
Visit D&B pricing
Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Sales Intelligence

LinkedIn Sales Navigator

$119.99–$159.99
/user/month
3 plans
Full pricing breakdown →
VS
Sales Intelligence

D&B Hoovers

$44–$49
/user/month
3 plans
Full pricing breakdown →
⚖

Different Pricing Models

Direct price comparison isn't meaningful here — LinkedIn Sales Navigator uses pricing while D&B Hoovers uses pricing. Your actual cost will depend on usage volume, team size, or both. Here's each product in its native unit.

LinkedIn Sales Navigator

$119.99–$159.99 / user/month
See full LinkedIn Sales Navigator pricing →
vs

D&B Hoovers

$44–$49 / user/month
See full D&B Hoovers pricing →

LinkedIn Sales Navigator and D&B Hoovers both operate in the sales intelligence category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan LinkedIn Sales Navigator D&B Hoovers
Core $119.99 /user/month $49 /month
Advanced $159.99 /user/month $44 /month
Advanced Plus Custom Custom

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

LinkedIn Sales Navigator 3 hidden costs

medium
InMail Credit Limitations 10-20% of license costs
medium
Data Export and Integration Costs $50-$200/month
high
Per-Seat Licensing for Teams $150-$160/user/month
See all LinkedIn Sales Navigator hidden costs →

D&B Hoovers 6 hidden costs

high
API Setup and Implementation $5,000 to $15,000
medium
Paid Add-ons
medium
Dual-Credit System
medium
Additional Seats $200–400 per month
medium
Onboarding and Training
See all D&B Hoovers hidden costs →

Contract Terms

Term LinkedIn Sales Navigator D&B Hoovers
Auto-renewal Yes Yes
Cancellation — 30–60 days prior to the end of the current term
Minimum commitment — Annual commitment for enterprise editions starting around $25,000 per year; Essentials plan offers monthly options starting at $49/month or an annual plan at $529/year.
Price escalation — 6%

Continue researching

LinkedIn Sales Navigator

D&B Hoovers

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