All D&B Hoovers Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Monthly

  • 150 Company Credits/month
  • 150 Contact Credits/month
  • 130+ filters
  • Access to 330M+ companies & 520M+ contacts
  • First month free
  • Cancel anytime

Annual

  • 1,800 Company Credits/year
  • 1,800 Contact Credits/year
  • 130+ filters
  • Access to 330M+ companies & 520M+ contacts
  • Auto-renews at list price

Enterprise

  • Custom credit volumes
  • Enterprise integrations
  • Dedicated support
  • Volume pricing
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What does D&B Hoovers actually cost you?

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Tier
Billing
Your projected cost$1.2Kper month · $49/seat × 25seats
Year 1 license$15K12 months at this rate
At a glance

List price by tier (annualized, per seat)

Per-seat list price across D&B Hoovers's plans, annualized. Custom-priced tiers show a hatched bar.

Monthly$588/yr
Annual$528/yr
EnterpriseCustom
Quick Answer
Last verified:
Medium confidence

D&B Hoovers costs $44 to $49 per user/month as of July 2026, with 3 plans available. Plans: Monthly at $49/user/month, and Annual at $44/user/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

D&B Hoovers offers 3 pricing tiers: Monthly, Annual, Enterprise. Paid plans include Monthly at $49/month, Annual at $44/month. The Annual plan is sales teams with consistent prospecting needs wanting annual savings.

Compared to other sales intelligence software, D&B Hoovers is positioned at the budget-friendly price point.

  • 6 documented hidden costs beyond list price
  • Contracts auto-renew — 30–60 days prior to the end of the current term
  • G2 rating: 4.1 out of 5 from 781 reviews (as of Jul 2026)

How much does D&B Hoovers cost?

D&B Hoovers pricing starts at $44/user/month across 3 plans, with enterprise pricing available on request. Plans include Monthly at $49/user/month, Annual at $44/user/month, Enterprise (custom pricing).

D&B Hoovers Pricing Overview

D&B Hoovers has 3 pricing plans ranging from $44 to $49/user/month. The Monthly plan costs $49/user/month, best for small teams testing the platform or with light prospecting needs. The Annual plan costs $44/user/month, best for sales teams with consistent prospecting needs wanting annual savings. The Enterprise plan requires contacting sales for a custom quote and is designed for large sales organizations needing custom volumes and enterprise features.

D&B Hoovers contracts auto-renew, requiring 30–60 days prior to the end of the current term notice to cancel, and annual price increases of 6%.

There are at least 6 documented hidden costs beyond D&B Hoovers's list price, including implementation, training, and add-on fees.

This pricing was last verified in July 16, 2026 from 1 independent source.

D&B Hoovers offers transparent self-serve pricing with two paid tiers plus custom enterprise quotes. The Monthly plan is $49/month for teams testing the platform, while the Annual plan drops to $44/month ($529/year) for consistent prospecting needs. Enterprise pricing is custom — contact Dun & Bradstreet directly for a quote based on your data volume and feature requirements.

How D&B Hoovers Pricing Compares

Compare D&B Hoovers pricing against top alternatives in Sales Intelligence.

Compare D&B Hoovers vs Alternatives

Before committing to D&B Hoovers, compare pricing with these 3 alternatives in the same category.

All D&B Hoovers alternatives & migration guides

What Companies Actually Pay for D&B Hoovers

Review scores
G2 4.1out of 5 (781)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Data Accuracy and CompletenessLimited Information for Smaller CompaniesIntegration IssuesUser Interface and Navigation

How D&B Hoovers Pricing Compares

Software Starting Price Top Price
D&B Hoovers $44/user/month $49/user/month
Apollo.io Free $149/user/month
BookYourData Free $24999/one-time
Leadfeeder Free $399/per month
LeadIQ Free $15/month
LinkedIn Sales Navigator $119.99/user/month $159.99/user/month

6 D&B Hoovers Hidden Costs Beyond the List Price

Beyond the listed price, D&B Hoovers has at least 6 documented hidden costs that can significantly increase total cost of ownership.

Watch for 6 hidden costs
  • API Setup and Implementation $5,000 to $15,000
    high 1 source
    industry "Buyers should be aware of several costs beyond the base subscription: * API Setup and Implementation: Integrating D&B Hoovers via API can incur significant costs, typically ranging from $5,000 to $15,000"
  • Paid Add-ons
    medium 1 source
    industry "Paid Add-ons: Essential sales intelligence features like intent data (e.g., Bombora, D&B Custom Intent, Visitor Intelligence) and Advanced Insights are often not included in the base subscription and are sold as separate paid add-ons"
  • Dual-Credit System
    medium 1 source
    industry "These credits often have a 3-month expiry, meaning unused credits are lost"
  • Additional Seats $200–400 per month
    medium 1 source
    industry "Additional Seats: Adding more user seats to an enterprise account can cost an extra $200–$400 per month per seat"
  • Onboarding and Training
    medium 1 source
    industry "Onboarding and Training: Enterprise onboarding and training can take several weeks, implying an internal time cost for implementation"
  • General Hidden Fees
    medium 1 source
    industry "General Hidden Fees: Some users report that the pricing structure can be complex and may involve hidden fees, making it difficult to predict the total cost of ownership"
Tip

Ask your D&B Hoovers sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 2 independent sources
industry G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 7 source citations total.

D&B Hoovers Contract Terms

D&B Hoovers contracts auto-renew. Changes require 30–60 days prior to the end of the current term. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice 30–60 days prior to the end of the current term
Minimum Commitment Annual commitment for enterprise editions starting around $25,000 per year; Essentials plan offers monthly options starting at $49/month or an annual plan at $529/year.
Price Escalation 6%
Based on 1 verified source

D&B Hoovers Price History

Pricing changes CostBench has tracked for D&B Hoovers, verified across 2 snapshots going back to 2026Q1.

  1. D&B Hoovers tier restructure

    Changed from 1 to 3 pricing tiers

  2. D&B Hoovers tier renamed

    "Standard" renamed to "Monthly"

D&B Hoovers Pricing FAQ

01 How much does D&B Hoovers cost?

Pricing varies by plan. Check the official pricing page for current rates.

02 Does D&B Hoovers have a free tier?

Check the pricing section above for free tier availability.

03 What are the main features of D&B Hoovers?

Key features include the items listed in the pricing tiers above.

04 Is D&B Hoovers worth the price?

Value depends on your specific needs and use case. Compare features across plans.

Is this pricing incorrect? — we'll verify and update it.