Apollo.io vs Leadfeeder
Sales Intelligence pricing comparison · 2026 · Updated April 2026
Apollo.io pricing ranges from $0–$149/user/month, while Leadfeeder ranges from $0–$399/per month. These products use different pricing models ( vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
Sources & confidence
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Plans at a glance
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Contract terms
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What users say
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Apollo.io and Leadfeeder solve different parts of the sales intelligence puzzle. Apollo.io is a contact database and outbound engagement platform — you search for prospects, get their contact details, and reach out through built-in sequences. Leadfeeder (now part of Dealfront) identifies which companies are visiting your website, turning anonymous traffic into sales leads. They are complementary tools, but many teams choose one or the other based on their primary lead generation strategy.
Apollo.io offers a free tier (900 credits/year), with paid plans at $49/user/month (Basic, annual), $79/user/month (Professional), and $119/user/month (Organization, min 3 users). Pricing scales per user. Leadfeeder has a Lite (Free) plan with 100 company identifications per month and 7-day history. The paid Visitor Identification plan starts at $99/month (annual) for up to 50 identified companies, scaling with volume — up to $389+/month for 2,000 companies. The Platform (Enterprise) tier starts at $399/month.
The key distinction: Apollo.io is proactive prospecting (you go find leads), while Leadfeeder is reactive intelligence (leads come to you via website visits). Teams with high inbound website traffic benefit more from Leadfeeder, while teams running outbound campaigns benefit more from Apollo.io.
Plan-by-Plan Pricing
| Plan | Apollo.io | Leadfeeder |
|---|---|---|
| Free | Free /user/month | Free /per month |
| Basic | $59 /user/month | $165 /per month |
| Professional | $99 /user/month | Custom |
| Organization | $149 /user/month | — |
| Enterprise | Custom | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Apollo.io
3 scenariosLeadfeeder
3 scenariosContract Terms
| Term | Apollo.io | Leadfeeder |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Must cancel before renewal date; downgrades take effect at billing cycle end | Cancel anytime on monthly; annual plans billed upfront |
| Minimum commitment | Organization plan: minimum 3 users. Enterprise: annual contract required. | Monthly or annual billing; annual saves 30% |
| Price escalation | No published escalation clause, but renewal pricing may differ from initial contract | Price increases as identified company count grows (tiered volume pricing) |
| Can downgrade | Yes | — |
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Our Verdict
Choose Apollo.io if your sales strategy centers on outbound prospecting. At $49-$119/user/month, you get a 270M+ contact database, email sequencing, dialer, and analytics — everything needed to build and execute outbound campaigns. The free tier lets you validate the platform before committing. Best for SDR teams, agencies, and companies building outbound pipelines from scratch.
Choose Leadfeeder if your company generates meaningful B2B website traffic and you want to convert anonymous visitors into identified leads. At $99/month (annual) for up to 50 companies, it is cost-effective for companies with strong content marketing or paid traffic. Leadfeeder integrates directly with Salesforce, HubSpot, and Pipedrive for automated lead routing. Best for marketing-driven organizations where inbound traffic is the primary pipeline source.
Frequently Asked Questions
01 How does Apollo.io pricing compare to Leadfeeder?
Apollo.io charges per user ($49-$119/user/month annual) while Leadfeeder charges per month based on identified company volume ($99-$389+/month annual). For a solo user, Leadfeeder's base plan ($99/month) costs roughly the same as Apollo's Basic ($49/month) over a year. For teams, Apollo scales with headcount while Leadfeeder scales with website traffic.
02 Can I use Apollo.io and Leadfeeder together?
Yes, and many sales teams do. Leadfeeder identifies companies visiting your website, then you use Apollo.io to find specific contacts at those companies and add them to outbound sequences. This combines inbound intelligence with outbound execution. The combined cost is roughly $148+/month for a single user on both platforms.
03 Which has a better free plan — Apollo.io or Leadfeeder?
Both offer useful free tiers. Apollo.io's free plan includes 900 credits/year, access to 270M+ contacts, and 2 sequences. Leadfeeder's Lite plan identifies up to 100 companies per month with 7-day history. Apollo's free tier is better for outbound prospecting; Leadfeeder's is better for testing website visitor identification.
04 Is Leadfeeder the same as Dealfront?
Leadfeeder merged with Echobot to form Dealfront in 2023. The Leadfeeder product continues as the website visitor identification component within the broader Dealfront platform. The pricing and feature set remain focused on identifying anonymous B2B website visitors.
05 Which is better for lead generation — Apollo.io or Leadfeeder?
It depends on your approach. Apollo.io is better for outbound lead generation — searching a database, finding contacts, and reaching out proactively. Leadfeeder is better for inbound lead identification — knowing which companies visited your website and what pages they viewed. For most B2B teams, Apollo.io produces higher volume; Leadfeeder produces higher intent signals.