Quick Answer
Last verified:
Medium confidence

Clay (GTM Data Enrichment) costs Free to $446 per month as of May 2026. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
Last verified: | Sources: 1 pricing pages and reviews
+70% above list price
Know Before You Buy — Try Clay (GTM Data Enrichment) Free

Clay (GTM Data Enrichment) true cost runs 70% above the listed $0-$446/month price as of May 2026. For a 25-person team, expect ~$113,730 in year-one costs vs the $66,900 base license. Key hidden costs: enterprise license potentially required for full crm integration, credit/token-based overage costs, potential agency pricing structure changes. Verified from 1 sources by CostBench.

Hidden Costs Breakdown

1

Enterprise License Potentially Required for Full CRM Integration

high integration

Users have flagged uncertainty about whether a Clay Enterprise license is required to push and pull data to/from HubSpot. If true, teams on lower-tier plans may need to upgrade to Enterprise (custom pricing) to unlock full CRM sync functionality, significantly increasing total cost.

reddit

Do you have to have an Enterprise Clay license to push data to/from HubSpot? Have you evaluated the cost against HubSpots new data pricing?

2

Credit/Token-Based Overage Costs

medium overage

Clay's enrichment operations consume credits/tokens beyond the base subscription fee. Users running high-volume enrichment campaigns can exhaust their credit allotment and face additional costs. The per-operation pricing model makes total monthly spend difficult to predict.

reddit

Clay credits = $0 (but clearly you still need access to the tool, tiers vary in pricing)

reddit

Their pricing starts around $150 and is based on tokens utilized.

3

Potential Agency Pricing Structure Changes

medium addon

Community discussions suggest Clay may be considering pricing changes that would impact agencies using Clay across multiple client accounts, potentially restructuring how agency-scale usage is billed.

reddit

The sales rep has information on the strategic pricing move that is going to be made (in the future) by the management and details haven't been ironed out? Doubtful. Especially since Clay grew on the backs of agencies and this would force agencies to change their pricing structure.

Example: True Cost for 25 Users

License (25 × $223 × 12) $66,900/yr
Enterprise License Potentially Required for Full CRM Integration +20-50% of license costs
Credit/Token-Based Overage Costs +10-30% of license costs
Potential Agency Pricing Structure Changes +5-15% of license costs
Estimated Year 1 Total ~$113,730
That's roughly 1.7× the advertised license price.

Frequently Asked Questions

01 What hidden costs should I budget for with Clay (GTM Data Enrichment)?

Beyond the license fee, budget for: Enterprise License Potentially Required for Full CRM Integration (20-50% of license costs); Credit/Token-Based Overage Costs (10-30% of license costs); Potential Agency Pricing Structure Changes (5-15% of license costs). Total ownership typically runs 70% higher than the listed price.

02 Does Clay (GTM Data Enrichment) charge for implementation?

Implementation costs for Clay (GTM Data Enrichment) vary by deployment size and customization. Contact the vendor or check our sourced hidden-cost breakdown above for verified figures.

03 How much does Clay (GTM Data Enrichment) support cost?

Premium support pricing for Clay (GTM Data Enrichment) depends on your tier and contract terms. See the sourced cost breakdown above for any verified figures we have.

04 Are there overage or storage costs with Clay (GTM Data Enrichment)?

Clay's enrichment operations consume credits/tokens beyond the base subscription fee. Users running high-volume enrichment campaigns can exhaust their credit allotment and face additional costs. Estimated impact: 10-30% of license costs.

05 What add-ons cost extra with Clay (GTM Data Enrichment)?

Add-on pricing for Clay (GTM Data Enrichment) varies by feature. The sourced cost breakdown above lists any verified add-on costs we have.

Now You Know the Real Cost — Try Clay (GTM Data Enrichment) Free