Clay (GTM Data Enrichment) Free Plan 2026: What's Included & What's Not
Honest breakdown of the free tier limits and features
Clay (GTM Data Enrichment) costs Free to $446 per month as of May 2026. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
Yes, Clay (GTM Data Enrichment) offers a forever free plan as of May 2026. The free tier includes 6 features with limits on usage. Paid plans start at $167/month (Launch). Pricing verified from 1 sources by CostBench.
Clay (GTM Data Enrichment)'s free plan is available indefinitely with no time limit.
What's Included in the Free Plan
- 1.2K data credits/yr
- 6,000 actions/year
- Unlimited seats and tables
- Multi-provider waterfalls
- Claygent AI enrichment
- Bring your own API key
What's NOT Included (Paid Only)
- 30K data credits/yr
- 180,000 actions/year
- Starts at $54/mo, expand anytime
- Phone number enrichment
- Job change & signals tracking
- Native email campaigns
You'll Need to Upgrade When...
- You exceed the user limit
- You need features like 30K data credits/yr or 180,000 actions/year
- You require premium support or SLA guarantees
- You need to remove branding or watermarks
- You need advanced integrations or API access
Hidden Restrictions on Free Plan
- Clay (GTM Data Enrichment) branding may appear on your content or communications
- Support is limited to community forums or email with longer response times
- Export options may be restricted or include watermarks
- API access is typically limited or not available
- Advanced reporting and analytics require paid plans
Free vs Paid: Which Do You Need?
Free Plan is Enough If...
- You're an individual or very small team
- You need only basic features
- You don't mind usage limits
- Branding on output is acceptable
- Community support is sufficient
You Need Paid If...
- Your team is growing beyond limits
- You need advanced features
- Professional branding is required
- You need priority support
- Integrations/API access is critical
Free vs Launch Plan Comparison
| Free $0 | Launch $167/month | |
|---|---|---|
| Features | 6 included | 6+ included |
| Support | Community/Email | Priority Support |
| Branding | Clay (GTM Data Enrichment) branding | Your branding |
| Best For | Eval / solo users | Small teams automating prospecting |
Frequently Asked Questions
01 Is Clay (GTM Data Enrichment) free?
Yes, Clay (GTM Data Enrichment) offers a forever free plan with 6 core features included. However, there are limits on users and features that may require upgrading.
02 What's included in Clay (GTM Data Enrichment)'s free plan?
Clay (GTM Data Enrichment)'s free plan includes: 1.2K data credits/yr, 6,000 actions/year, Unlimited seats and tables, Multi-provider waterfalls, Claygent AI enrichment, and 1 more features. Key limits include basic usage caps.
03 What's NOT included in Clay (GTM Data Enrichment)'s free plan?
The free plan excludes: 30K data credits/yr, 180,000 actions/year, Starts at $54/mo, expand anytime, Phone number enrichment, Job change & signals tracking. You'll also have Clay (GTM Data Enrichment) branding and limited support options.
04 When should I upgrade from Clay (GTM Data Enrichment)'s free plan?
Consider upgrading when: you hit user or storage limits, need features like 30K data credits/yr or 180,000 actions/year, require premium support, or want to remove branding. The cheapest paid plan starts at $167/month.
05 Is Clay (GTM Data Enrichment)'s free plan really free forever?
Yes, Clay (GTM Data Enrichment)'s free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.