Clay (GTM Data Enrichment) vs Clay

Name: Clay
Brand: Clay
Availability: OnlineOnly

AI Sales Tools pricing comparison · 2026

Clay (GTM Data Enrichment) pricing ranges from $0–$446/month, while Clay ranges from $0–$800/month. Clay (GTM Data Enrichment) is typically 36% more affordable, though your actual cost depends on tier and team size.

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See pricing on each vendor's site

Above-the-fold path — each link opens the vendor's pricing page in a new tab.

Visit Clay pricing

Free plan limits → Discount programs →

Visit Clay pricing

Free plan limits → Discount programs →

Compare

2 products · AI Sales Tools

Side-by-side · live

Clay (GTM Data Enrichment)

Clay (GTM Data Enrichment) pricing starts at $0 for the Free plan, with the Launch plan at

verified 2d ago

$1.0K $134K

View pricing →

Clay

Clay is a data enrichment and workflow automation platform purpose-built for go-to-market

verified 27d ago

$1.0K $134K

View pricing →

Verdict · list-price math · year 1

Clay saves $29K vs Clay · 25 seats

Cheapest $105K

Spread 22%

Estimated license cost

at 25 seats

List price × seats. Click a tier below to lock it.

Growth

$134K/yr

year 1 license · $446/seat

Explorer

$105K/yr

year 1 license · $349/seat

What buyers actually pay

median, annual

Vendr deal-flow data. The real benchmark, not list price.

No Vendr data

—

Not in Vendr's deal flow

Median annual

$1.0K/yr

Vendr · n=175

REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from

Vendr · TrustRadius · Reddit · BBB · official docs

Sources 5 sourced facts

4 hidden-cost · 1 contract

Last verified 2d ago

Confidence Limited confidence

Sources 1 sourced fact

Vendr median

Last verified 3w ago

Confidence Medium confidence

REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder

Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.

REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker

Severity-ranked, sourced

3 documented

Enterprise License Potentially Required for Full CRM Integration

20-50% of license costs

1 source
Credit/Token-Based Overage Costs

10-30% of license costs

2 sources
Potential Agency Pricing Structure Changes

5-15% of license costs

1 source

No hidden costs documented

REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews

TrustRadius · Trustpilot · G2

No public ratings yet

Best for

Eval / solo users

Watch out

Uncertainty about which plan tier is required for HubSpot CRM integration

No public ratings yet

Best for

Individuals and small teams evaluating Clay's data enrichment capabilities before committing to a paid plan

Decide

Get a quote from each vendor

Each link opens the vendor's pricing page in a new tab.

Visit Clay pricing

Free plan limits → Discount programs →

Visit Clay pricing

Free plan limits → Discount programs →

License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.

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