Apollo.io vs Clay (GTM Data Enrichment) Pricing (2026)
Compare / Apollo.io vs Clay (GTM Data Enrichment)
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Team size
25 seats

Apollo.io vs Clay (GTM Data Enrichment)

AI Sales Tools pricing comparison · 2026

Apollo.io pricing ranges from $0–$149/user/month, while Clay (GTM Data Enrichment) ranges from $0–$446/month. Apollo.io is typically 56% more affordable, though your actual cost depends on tier and team size.

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See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Apollo.io pricing
Free plan limits → Discount programs →
Visit Clay pricing
Free plan limits → Discount programs →
Compare
2 products · AI Sales Tools
Side-by-side · live
Apollo.io
Apollo.
verified 27d ago
$684 $134K
View pricing →
Clay (GTM Data Enrichment)
Clay (GTM Data Enrichment) pricing starts at $0 for the Free plan, with the Launch plan at
verified 2d ago
$684 $134K
View pricing →
Verdict · list-price math · year 1
Apollo.io saves $104K vs Clay · 25 seats
Cheapest $30K
Spread 78%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Professional
$30K/yr
year 1 license · $99/seat
Growth
$134K/yr
year 1 license · $446/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$684/yr
Vendr · n=14
No Vendr data
—
Not in Vendr's deal flow
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 13 sourced facts
8 hidden-cost · 2 contract · Vendr median · 2 review platforms
Last verified 3w ago
Confidence Medium confidence
Sources 5 sourced facts
4 hidden-cost · 1 contract
Last verified 2d ago
Confidence Limited confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Credit Non-Rollover and Forced Upgrade Pressure
    10-25% of license costs
    2 sources
  • Automatic Annual Renewal Without Notice
    $588-$1,428/user/year
    1 source
  • Domain and Mailbox Lock-In (Rental, Not Ownership)
    5-15% of license costs
    1 source
  • Credits Consumed Without Results and No Audit Trail
    5-10% of license costs
    2 sources
  • Refund Difficulties and Slow Customer Support
    5-15% of license costs
    2 sources
3 documented
  • Enterprise License Potentially Required for Full CRM Integration
    20-50% of license costs
    1 source
  • Credit/Token-Based Overage Costs
    10-30% of license costs
    2 sources
  • Potential Agency Pricing Structure Changes
    5-15% of license costs
    1 source
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Apollo.io
Clay
Auto-renewal
Yes
—
Cancellation
Must cancel before renewal date; no cancellation or refund available after annual payment is processed
—
Commitment
1 year (annual plan)
—
Price escalation
No published schedule; users report credit allowances have been reduced over time without notice
Rumored future pricing changes that could affect agency accounts; no confirmed uplift schedule found in sources.
Can downgrade
—
—
Based on 3 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
Trustpilot
1.6/5 (25)
Best for
General users and teams
Watch out
Automatic annual renewal with no advance notice and no option to cancel after payment is processed
No public ratings yet
Best for
Eval / solo users
Watch out
Uncertainty about which plan tier is required for HubSpot CRM integration
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Apollo.io pricing
Free plan limits → Discount programs →
Visit Clay pricing
Free plan limits → Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
AI Sales Tools

Apollo.io

$0–$149
/user/month
5 plans · Free tier
Full pricing breakdown →
VS
AI Sales Tools

Clay (GTM Data Enrichment)

$0–$446
/month
4 plans · Free tier
Full pricing breakdown →

Apollo.io and Clay (GTM Data Enrichment) both operate in the ai sales tools category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Apollo.io Clay (GTM Data Enrichment)
Free Free /month Free /month
Basic $59 /month $167 /month
Professional $99 /month $446 /month
Organization $149 /month Custom
Enterprise Custom —

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Apollo.io 5 hidden costs

high
Credit Non-Rollover and Forced Upgrade Pressure 10-25% of license costs
high
Automatic Annual Renewal Without Notice $588-$1,428/user/year
critical
Domain and Mailbox Lock-In (Rental, Not Ownership) 5-15% of license costs
high
Credits Consumed Without Results and No Audit Trail 5-10% of license costs
medium
Refund Difficulties and Slow Customer Support 5-15% of license costs
See all Apollo.io hidden costs →

Clay (GTM Data Enrichment) 3 hidden costs

high
Enterprise License Potentially Required for Full CRM Integration 20-50% of license costs
medium
Credit/Token-Based Overage Costs 10-30% of license costs
medium
Potential Agency Pricing Structure Changes 5-15% of license costs
See all Clay (GTM Data Enrichment) hidden costs →

Contract Terms

Term Apollo.io Clay (GTM Data Enrichment)
Auto-renewal Yes —
Cancellation Must cancel before renewal date; no cancellation or refund available after annual payment is processed —
Minimum commitment 1 year (annual plan) —
Price escalation No published schedule; users report credit allowances have been reduced over time without notice Rumored future pricing changes that could affect agency accounts; no confirmed uplift schedule found in sources.

Continue researching

Apollo.io

Clay (GTM Data Enrichment)

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