Salesloft vs Apollo.io Pricing (2026)
Compare / Salesloft vs Apollo.io
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Team size
25 seats

Salesloft vs Apollo.io

AI Sales Tools pricing comparison · 2026

Salesloft pricing ranges from $75–$2000/per user/month, while Apollo.io ranges from $0–$149/user/month. Apollo.io is typically 32% more affordable, though your actual cost depends on tier and team size.

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See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Salesloft pricing
Free plan limits → Discount programs →
Visit Apollo.io pricing
Free plan limits → Discount programs →
Compare
2 products · AI Sales Tools
Side-by-side · live
Salesloft
Salesloft is a leading sales engagement platform that helps sales teams drive more revenue
verified 21d ago
$684 $2.4K
View pricing →
Apollo.io
Apollo.
verified 27d ago
$684 $2.4K
View pricing →
Verdict · Vendr median · year 1
Apollo.io saves $1.7K vs Salesloft · 25 seats
Cheapest $684
Spread 71%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Premier
$59K/yr
year 1 license · $198/seat
Professional
$30K/yr
year 1 license · $99/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$2.4K/yr
Vendr · n=0 · limited data avg 50% negotiated
↓ Lowest median
Median annual
$684/yr
Vendr · n=14
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 16 sourced facts
10 hidden-cost · 3 contract · Vendr median · 2 review platforms
Last verified 3w ago
Confidence High confidence
Sources 13 sourced facts
8 hidden-cost · 2 contract · Vendr median · 2 review platforms
Last verified 3w ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Auto-Renewal with 60-Day Cancellation Requirement
    $2,000-$2,400
    3 sources
  • Annual Price Escalation (7%)
    7%
    1 source
  • Forced Annual Prepayment
    $2,000-$2,400
    2 sources
  • Poor CRM Integration Reliability
    5-10% of license costs
    2 sources
  • Limited Onboarding Support
    $1,000-$3,000
    2 sources
5 documented
  • Credit Non-Rollover and Forced Upgrade Pressure
    10-25% of license costs
    2 sources
  • Automatic Annual Renewal Without Notice
    $588-$1,428/user/year
    1 source
  • Domain and Mailbox Lock-In (Rental, Not Ownership)
    5-15% of license costs
    1 source
  • Credits Consumed Without Results and No Audit Trail
    5-10% of license costs
    2 sources
  • Refund Difficulties and Slow Customer Support
    5-15% of license costs
    2 sources
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Salesloft
Apollo.io
Auto-renewal
Yes
Yes
Cancellation
60 days before renewal
Must cancel before renewal date; no cancellation or refund available after annual payment is processed
Commitment
1 year
1 year (annual plan)
Price escalation
7% annual price increase standard, applied mid-contract
No published schedule; users report credit allowances have been reduced over time without notice
Can downgrade
No
—
Based on 5 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
7.7/5 (965)
Trustpilot
1.4/5 (10)
Best for
Sales teams looking to streamline engagement workflows, manage deals efficiently, and gain AI-driven insights into sales interactions without revenue forecasting needs
Watch out
Aggressive auto-renewal tactics with hidden 60-day cancellation requirement
Trustpilot
1.6/5 (25)
Best for
General users and teams
Watch out
Automatic annual renewal with no advance notice and no option to cancel after payment is processed
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Salesloft pricing
Free plan limits → Discount programs →
Visit Apollo.io pricing
Free plan limits → Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
AI Sales Tools

Salesloft

$75–$2000
/per user/month
3 plans
Full pricing breakdown →
VS
AI Sales Tools

Apollo.io

$0–$149
/user/month
5 plans · Free tier
Full pricing breakdown →

Salesloft and Apollo.io both operate in the ai sales tools category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Salesloft Apollo.io
Advanced $165 /per user/month Free /month
Premier $198 /per user/month $59 /month
Elite (formerly Premier+) Custom $99 /month
Organization — $149 /month
Enterprise — Custom

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Salesloft

3 scenarios
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Around $145/per user/month on the most popular plan
Typical Usage
Around $145/per user/month on the most popular plan
Typical Usage

Apollo.io

3 scenarios
$0/month (free tier with basic features)
Solo / Getting Started
$99/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)

Market Intelligence

Salesloft

Median annual cost
$2,376
Average negotiated discount
50%

Apollo.io

Median annual cost
$684
Based on
14 deals

What Users Say

Salesloft

Trustpilot
1.4/5 (10)
TrustRadius
7.7/10 (965)
Top complaints
  • Aggressive auto-renewal tactics with hidden 60-day cancellation requirement
  • Poor customer service and threatening collection notices
  • Unreliable CRM integrations requiring frequent manual fixes

Apollo.io

Trustpilot
1.6/5 (25)
Top complaints
  • Automatic annual renewal with no advance notice and no option to cancel after payment is processed
  • Credits do not roll over and the platform is designed to force tier upgrades
  • Poor customer service with generic replies, long waits, and denied or delayed refunds

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Salesloft 5 hidden costs

critical
Auto-Renewal with 60-Day Cancellation Requirement $2,000-$2,400
high
Annual Price Escalation (7%) 7%
high
Forced Annual Prepayment $2,000-$2,400
medium
Poor CRM Integration Reliability 5-10% of license costs
medium
Limited Onboarding Support $1,000-$3,000
See all Salesloft hidden costs →

Apollo.io 5 hidden costs

high
Credit Non-Rollover and Forced Upgrade Pressure 10-25% of license costs
high
Automatic Annual Renewal Without Notice $588-$1,428/user/year
critical
Domain and Mailbox Lock-In (Rental, Not Ownership) 5-15% of license costs
high
Credits Consumed Without Results and No Audit Trail 5-10% of license costs
medium
Refund Difficulties and Slow Customer Support 5-15% of license costs
See all Apollo.io hidden costs →

Contract Terms

Term Salesloft Apollo.io
Auto-renewal Yes Yes
Cancellation 60 days before renewal Must cancel before renewal date; no cancellation or refund available after annual payment is processed
Minimum commitment 1 year 1 year (annual plan)
Price escalation 7% annual price increase standard, applied mid-contract No published schedule; users report credit allowances have been reduced over time without notice
Can downgrade No —

Continue researching

Salesloft

Apollo.io

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