Clari vs Apollo.io
AI Sales Tools pricing comparison · 2026
Clari pricing ranges from $60–$160/user/month, while Apollo.io ranges from $0–$149/user/month. Both products are similarly priced at comparable tiers.
Clari
Clari is an AI-powered Revenue Orchestration Platform that helps B2B companies manage thei
verified 27d ago
$500
$684
Verdict · Vendr median · year 1
Clari
saves
$184
vs
Apollo.io
· 25 seats
Cheapest
$500
Spread
27%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Clari Copilot - Growth
$18K/yr
year 1 license · $60/seat
Professional
$30K/yr
year 1 license · $99/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$500/yr
Vendr · n=7 · limited data
Median annual
$684/yr
Vendr · n=14
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
3 sourced facts
1 hidden-cost · 1 contract · Vendr median
Last verified
3w ago
Confidence
High confidence
Sources
13 sourced facts
8 hidden-cost · 2 contract · Vendr median · 2 review platforms
Last verified
3w ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
Clari
Apollo.io
Auto-renewal
—
Yes
Cancellation
—
Must cancel before renewal date; no cancellation or refund available after annual payment is processed
Commitment
$25,000 annual minimum spend
1 year (annual plan)
Price escalation
—
No published schedule; users report credit allowances have been reduced over time without notice
Can downgrade
—
—
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Clari and Apollo.io both operate in the ai sales tools category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Clari | Apollo.io |
|---|---|---|
| Clari Core (Forecasting & Pipeline) | $120 /month | Free /month |
| Clari Copilot - Growth | $60 /month | $59 /month |
| Clari Copilot - Accelerator | $90 /month | $99 /month |
| Clari Copilot - Enterprise | $160 /month | $149 /month |
| Groove by Clari - Sales Engagement | $100 /month | Custom |
| Business Plan (Full Platform) | Custom | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Clari
4 scenarios$60/month
Starter Setup
$100/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Apollo.io
3 scenarios$0/month (free tier with basic features)
Solo / Getting Started
$99/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Market Intelligence
Clari
- Median annual cost
- $500
- Based on
- 7 deals
Apollo.io
- Median annual cost
- $684
- Based on
- 14 deals
Contract Terms
| Term | Clari | Apollo.io |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | — | Must cancel before renewal date; no cancellation or refund available after annual payment is processed |
| Minimum commitment | $25,000 annual minimum spend | 1 year (annual plan) |
| Price escalation | — | No published schedule; users report credit allowances have been reduced over time without notice |