Lusha vs Apollo.io Pricing (2026)
Compare / Lusha vs Apollo.io
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Team size
25 seats

Lusha vs Apollo.io

AI Sales Tools pricing comparison · 2026

Lusha pricing ranges from $0–$399.9/user/month, while Apollo.io ranges from $0–$149/user/month. Lusha is typically 47% more affordable, though your actual cost depends on tier and team size.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Lusha pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit Apollo.io pricing
Free plan limits → Discount programs →
Compare
2 products · AI Sales Tools
Side-by-side · live
Lusha
Lusha is a B2B sales intelligence platform that provides verified contact data, buyer inte
verified 15d ago
$684 $839
View pricing →
Apollo.io
Apollo.
verified 27d ago
$684 $839
View pricing →
Verdict · Vendr median · year 1
Apollo.io saves $155 vs Lusha · 25 seats
Cheapest $684
Spread 18%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Pro
$21K/yr
year 1 license · $70/seat
Professional
$30K/yr
year 1 license · $99/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$839/yr
Vendr · n=0 · limited data avg 32% negotiated
↓ Lowest median
Median annual
$684/yr
Vendr · n=14
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 21 sourced facts
17 hidden-cost · 1 contract · Vendr median · 2 review platforms
Last verified 2w ago
Confidence High confidence
Sources 13 sourced facts
8 hidden-cost · 2 contract · Vendr median · 2 review platforms
Last verified 3w ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Credit System Limitations and Overage Costs
    20-40% of license costs
    3 sources
  • Supplemental Tools Needed for Full Coverage
    10-20% of license costs for supplemental tools
    2 sources
  • Aggressive Auto-Renewal and Cancellation Difficulties
    Full annual renewal charge if not canceled in advance
    2 sources
  • Premium Plan Seat Costs Add Up Quickly
    $399.90/month per additional seat on Premium
    1 source
  • Data Accuracy Issues Requiring Verification
    5-15% of license costs
    5 sources
5 documented
  • Credit Non-Rollover and Forced Upgrade Pressure
    10-25% of license costs
    2 sources
  • Automatic Annual Renewal Without Notice
    $588-$1,428/user/year
    1 source
  • Domain and Mailbox Lock-In (Rental, Not Ownership)
    5-15% of license costs
    1 source
  • Credits Consumed Without Results and No Audit Trail
    5-10% of license costs
    2 sources
  • Refund Difficulties and Slow Customer Support
    5-15% of license costs
    2 sources
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Lusha
Apollo.io
Auto-renewal
Yes
Yes
Cancellation
Not specified in sources
Must cancel before renewal date; no cancellation or refund available after annual payment is processed
Commitment
✓ Monthly or annual options available
1 year (annual plan)
Price escalation
Not documented in available sources
No published schedule; users report credit allowances have been reduced over time without notice
Can downgrade
—
—
Based on 3 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
8.7/5 (335)
Trustpilot
1.2/5 (25)
Watch out
Unsolicited calls and GDPR violations - users receive spam calls on personal numbers
Trustpilot
1.6/5 (25)
Best for
General users and teams
Watch out
Automatic annual renewal with no advance notice and no option to cancel after payment is processed
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Lusha pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit Apollo.io pricing
Free plan limits → Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
AI Sales Tools

Lusha

$0–$399.9
/user/month
5 plans · Free tier
Full pricing breakdown →
VS
AI Sales Tools

Apollo.io

$0–$149
/user/month
5 plans · Free tier
Full pricing breakdown →

Lusha and Apollo.io both operate in the ai sales tools category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Lusha Apollo.io
Free Free /user/month Free /month
Starter $49.90 /user/month $59 /month
Pro $69.90 /user/month $99 /month
Premium $399.90 /user/month $149 /month
Scale Custom Custom

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Lusha

4 scenarios
$449.40/year ($37.45/month x 1 user x 12 months)
Solo SDR on Starter Plan
$1,888.20/year ($52.45/month x 3 users x 12 months)
Small Sales Team on Pro Plan
$3,599.40/year ($299.95/month x 12 months)
Mid-Size Team on Premium Plan
See all 4 scenarios →

Apollo.io

3 scenarios
$0/month (free tier with basic features)
Solo / Getting Started
$99/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)

Market Intelligence

Lusha

Median annual cost
$839
Average negotiated discount
32%

Apollo.io

Median annual cost
$684
Based on
14 deals

What Users Say

Lusha

Trustpilot
1.2/5 (25)
TrustRadius
8.7/10 (335)
Top complaints
  • Unsolicited calls and GDPR violations - users receive spam calls on personal numbers
  • Data scraping without consent - contact details harvested without permission
  • Inaccurate contact data - phone numbers and emails often incorrect or outdated

Apollo.io

Trustpilot
1.6/5 (25)
Top complaints
  • Automatic annual renewal with no advance notice and no option to cancel after payment is processed
  • Credits do not roll over and the platform is designed to force tier upgrades
  • Poor customer service with generic replies, long waits, and denied or delayed refunds

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Lusha 7 hidden costs

medium
Credit System Limitations and Overage Costs 20-40% of license costs
medium
Supplemental Tools Needed for Full Coverage 10-20% of license costs for supplemental tools
high
Aggressive Auto-Renewal and Cancellation Difficulties Full annual renewal charge if not canceled in advance
medium
Premium Plan Seat Costs Add Up Quickly $399.90/month per additional seat on Premium
medium
Data Accuracy Issues Requiring Verification 5-15% of license costs
See all Lusha hidden costs →

Apollo.io 5 hidden costs

high
Credit Non-Rollover and Forced Upgrade Pressure 10-25% of license costs
high
Automatic Annual Renewal Without Notice $588-$1,428/user/year
critical
Domain and Mailbox Lock-In (Rental, Not Ownership) 5-15% of license costs
high
Credits Consumed Without Results and No Audit Trail 5-10% of license costs
medium
Refund Difficulties and Slow Customer Support 5-15% of license costs
See all Apollo.io hidden costs →

Contract Terms

Term Lusha Apollo.io
Auto-renewal Yes Yes
Cancellation Not specified in sources Must cancel before renewal date; no cancellation or refund available after annual payment is processed
Minimum commitment Monthly or annual options available 1 year (annual plan)
Price escalation Not documented in available sources No published schedule; users report credit allowances have been reduced over time without notice

Continue researching

Lusha

Apollo.io

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