Lusha vs Clay (GTM Data Enrichment)
AI Sales Tools pricing comparison · 2026
Lusha pricing ranges from $0–$399.9/user/month, while Clay (GTM Data Enrichment) ranges from $0–$446/month. Lusha is typically 76% more affordable, though your actual cost depends on tier and team size.
Lusha
Lusha is a B2B sales intelligence platform that provides verified contact data, buyer inte
verified 15d ago
$839
$134K
Clay (GTM Data Enrichment)
Clay (GTM Data Enrichment) pricing starts at $0 for the Free plan, with the Launch plan at
verified 2d ago
$839
$134K
Verdict · list-price math · year 1
Lusha
saves
$113K
vs
Clay
· 25 seats
Cheapest
$21K
Spread
84%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Pro
$21K/yr
year 1 license · $70/seat
Growth
$134K/yr
year 1 license · $446/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$839/yr
Vendr · n=0 · limited data
avg 32% negotiated
No Vendr data
—
Not in Vendr's deal flow
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
21 sourced facts
17 hidden-cost · 1 contract · Vendr median · 2 review platforms
Last verified
2w ago
Confidence
High confidence
Sources
5 sourced facts
4 hidden-cost · 1 contract
Last verified
2d ago
Confidence
Limited confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
Lusha
Clay
Auto-renewal
Yes
—
Cancellation
Not specified in sources
—
Commitment
✓
Monthly or annual options available
—
Price escalation
Not documented in available sources
Rumored future pricing changes that could affect agency accounts; no confirmed uplift schedule found in sources.
Can downgrade
—
—
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Lusha pricing
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Lusha and Clay (GTM Data Enrichment) both operate in the ai sales tools category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Lusha | Clay (GTM Data Enrichment) |
|---|---|---|
| Free | Free /user/month | Free /month |
| Starter | $49.90 /user/month | $167 /month |
| Pro | $69.90 /user/month | $446 /month |
| Premium | $399.90 /user/month | Custom |
| Scale | Custom | — |
Contract Terms
| Term | Lusha | Clay (GTM Data Enrichment) |
|---|---|---|
| Auto-renewal | Yes | — |
| Cancellation | Not specified in sources | — |
| Minimum commitment | Monthly or annual options available | — |
| Price escalation | Not documented in available sources | Rumored future pricing changes that could affect agency accounts; no confirmed uplift schedule found in sources. |