Gong vs Apollo.io
AI Sales Tools pricing comparison · 2026
Gong pricing ranges from $108–$250/user/month, while Apollo.io ranges from $0–$149/user/month. Apollo.io is typically 43% more affordable, though your actual cost depends on tier and team size.
Gong
Gong is the leading Revenue AI Operating System, pioneering the conversation intelligence
verified 27d ago
$375
$684
Verdict · Vendr median · year 1
Gong
saves
$309
vs
Apollo.io
· 25 seats
Cheapest
$375
Spread
45%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Pricing model unknown
Pricing model unknown
no public list price found
Professional
$30K/yr
year 1 license · $99/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$375/yr
Vendr · n=55
Median annual
$684/yr
Vendr · n=14
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
2 sourced facts
1 hidden-cost · Vendr median
Last verified
3w ago
Confidence
High confidence
Sources
13 sourced facts
8 hidden-cost · 2 contract · Vendr median · 2 review platforms
Last verified
3w ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
Gong
Apollo.io
Auto-renewal
—
Yes
Cancellation
—
Must cancel before renewal date; no cancellation or refund available after annual payment is processed
Commitment
1 year
1 year (annual plan)
Price escalation
—
No published schedule; users report credit allowances have been reduced over time without notice
Can downgrade
—
—
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Gong and Apollo.io both operate in the ai sales tools category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Gong | Apollo.io |
|---|---|---|
| Foundation (Core) | Custom | Free /month |
| Bundled (Core + Engage + Forecast) | Custom | $59 /month |
| Enterprise | Custom | $99 /month |
| Organization | — | $149 /month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Gong
3 scenarios$21,000
Small Sales Team (10 Reps)
$38,000/year - Based on $1,600/user/year Foundation plan ($16,000) plus $5,000 platform fee, totaling $21,000 annually. With the Bundled plan at $3,000/user/year, costs jump to $35,000 plus platform fee. Add $7,500 first-year onboarding, bringing year-one total to $28,500-$42,500. Effective cost: $175-$354/user/month.
$85,000
Mid-Market Team (50 Reps)
$160,000/year - At the 50-user tier ($1,520/user/year Foundation), base licensing is $76,000 plus $5,000-$10,000 platform fee. Bundled plan (Core + Engage + Forecast) at $2,880-$3,000/user/year reaches $144,000-$150,000 plus platform fees. First-year onboarding adds $15,000-$30,000. Budget $100,000-$190,000 for year one, with 5-15% annual increases thereafter.
$250,000
Enterprise Deployment (200+ Reps)
$400,000+/year - Enterprise deployments with 200+ seats at negotiated rates of $1,360-$2,500/user/year run $272,000-$500,000 in per-user licensing, plus $25,000-$50,000 platform fees. Vendr data shows a median negotiated price of $247,108 for large deployments (35% off list). First-year implementation can add $50,000-$65,000+. Three-year total cost of ownership commonly exceeds $1M.
Apollo.io
3 scenarios$0/month (free tier with basic features)
Solo / Getting Started
$99/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Market Intelligence
Gong
- Median annual cost
- $375
- Based on
- 55 deals
Apollo.io
- Median annual cost
- $684
- Based on
- 14 deals
Contract Terms
| Term | Gong | Apollo.io |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | — | Must cancel before renewal date; no cancellation or refund available after annual payment is processed |
| Minimum commitment | 1 year | 1 year (annual plan) |
| Price escalation | — | No published schedule; users report credit allowances have been reduced over time without notice |