Quick Answer
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Clay costs Free to $446 per month as of July 2026, with 4 plans available including a free tier. Plans: Free (free), Launch at $167/month, and Growth at $446/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Clay offers 4 pricing tiers: Free, Launch, Growth, Enterprise. A free plan is available. Paid plans include Launch at $167/user/month, Growth at $446/user/month. The Launch plan is small teams building and automating prospecting workflows.

Clay pricing negotiability depends on its billing model. Clay lists $0-$446/month across 4 tiers (Free, Launch, Growth). Best times to negotiate: quarter-ends (Mar, Jun, Sep, Dec). Verified from 2 sources by CostBench.

Negotiation Tactics

Because Clay's $0-$446/month pricing across 4 tiers (Free, Launch, Growth) is negotiated directly, there is real room to move on price, contract length, and fees — most at higher seat counts or annual spend.

See the software negotiation guide for the full playbook.

Use These Alternatives as Leverage

Apollo.io

$0-149/user/month

Apollo includes its own 210M+ database plus email sequences and dialer, making it simpler but less flexible than Clay's multi-source approach.

ZoomInfo

$15,000-45,000/year

ZoomInfo offers the largest proprietary database but costs 10-20x more and lacks Clay's workflow automation flexibility.

Cognism

$15,000-30,000/year

Cognism excels in EMEA coverage with Diamond Data phone verification but lacks Clay's multi-source waterfall and workflow automation.

Frequently Asked Questions

01 Is Clay pricing negotiable?

Clay lists $0-$446/month across 4 tiers (Free, Launch, Growth). How much room there is to negotiate depends on the billing model — sales-quoted tiers leave real room on price, term, and fees.

02 What discounts can I expect from Clay?

We don't have verified Clay-specific discount data yet, so we won't quote a number. Clay lists $0-$446/month across 4 tiers (Free, Launch, Growth). See our negotiation guide for how to estimate your leverage.

Want the Full Negotiation Playbook?

Our comprehensive guide covers 12 proven tactics, email templates, timing strategies, and expert tips for negotiating any software contract.

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Check current Clay pricing

Prices and terms change; verify against the live pricing page.

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