HubSpot CRM vs Zoho CRM
CRM pricing comparison · 2026
HubSpot CRM pricing ranges from $0–$150/user/month, while Zoho CRM ranges from $0–$52/user/month. Zoho CRM is typically 62% more affordable, though your actual cost depends on tier and team size.
HubSpot CRM
HubSpot CRM pricing ranges from free to $150 per seat per month as of March 2026.
verified 18d ago
$540
$26K
Zoho CRM
Zoho CRM pricing ranges from free to $52 per user per month as of March 2026.
verified 27d ago
$540
$26K
Verdict · Vendr median · year 1
Zoho
saves
$26K
vs
HubSpot
· 25 seats
Cheapest
$540
Spread
98%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Professional
$30K/yr
year 1 license · $100/seat
Professional
$6.9K/yr
year 1 license · $23/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$26K/yr
Vendr · n=804
avg 18% negotiated
↓ Lowest median
Median annual
$540/yr
Vendr · n=125
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
18 sourced facts
12 hidden-cost · 2 contract · Vendr median · 3 review platforms
Last verified
2w ago
Confidence
High confidence
Sources
2 sourced facts
Vendr median · 1 review platform
Last verified
3w ago
Confidence
High confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
HubSpot CRM and Zoho CRM both operate in the crm category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | HubSpot CRM | Zoho CRM |
|---|---|---|
| Free | Free /user/month | Free /user/month |
| Starter | $20 /seat/month | $14 /user/month |
| Professional | $100 /seat/month | $23 /user/month |
| Enterprise | $150 /seat/month | $40 /user/month |
| Ultimate | — | $52 /user/month |
| Team Users | — | $9 /team_user/month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
HubSpot CRM
6 scenarios$10,500 Year 1 ($6,000 licenses + $1,500 onboarding + $3,000 integrations)
Small Team (5 users, Professional)
$54,300 Year 1 ($30,000 Sales Hub + $10,800 Marketing Hub + $1,500 onboarding + $12,000 implementation)
Mid-Market (25 users, Professional)
$121,500 Year 1 ($90,000 Sales Hub + $18,000 Marketing Hub + $3,500 onboarding + $10,000 implementation)
Enterprise (50 users, Enterprise)
Zoho CRM
2 scenarios$230/month ($2,760/year)
10-Person Sales Team
$1,200/month ($14,400/year including 20% support premium)
25-Person Enterprise Team
Market Intelligence
HubSpot CRM
- Median annual cost
- $26,275
- Average negotiated discount
- 18%
- Based on
- 804 deals
Zoho CRM
- Median annual cost
- $540
- Based on
- 125 deals