Klaviyo vs Iterable
Marketing Automation pricing comparison · 2026
Klaviyo pricing ranges from $0–$150/month, while Iterable uses custom pricing. Iterable is typically 100% more affordable, though your actual cost depends on tier and team size.
Klaviyo
Klaviyo is the leading email and SMS marketing platform built specifically for e-commerce
verified 27d ago
$177
$1.2K
Iterable
Iterable pricing is custom-quoted for all three plan tiers: Essential, Select, and Plus.
verified 27d ago
$177
$1.2K
Verdict · Vendr median · year 1
Iterable
saves
$1.0K
vs
Klaviyo
· 25 seats
Cheapest
$177
Spread
85%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Email + SMS
$11K/yr
year 1 license · $35/seat
Pricing model unknown
Pricing model unknown
no public list price found
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$1.2K/yr
Vendr · n=88
↓ Lowest median
Median annual
$177/yr
Vendr · n=4 · limited data
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
18 sourced facts
12 hidden-cost · 3 contract · Vendr median · 2 review platforms
Last verified
3w ago
Confidence
High confidence
Sources
2 sourced facts
1 hidden-cost · Vendr median
Last verified
3w ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Klaviyo and Iterable both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Klaviyo | Iterable |
|---|---|---|
| Free | Free /month | Custom |
| $20 /month | Custom | |
| Email + SMS | $35 /month | Custom |
| Enterprise | Custom | — |
Market Intelligence
Klaviyo
- Median annual cost
- $1,188
- Based on
- 88 deals
Iterable
- Median annual cost
- $177
- Based on
- 4 deals
Contract Terms
| Term | Klaviyo | Iterable |
|---|---|---|
| Auto-renewal | Yes | — |
| Cancellation | Can be cancelled anytime based on monthly billing | — |
| Minimum commitment | Month-to-month with no long-term contract required | — |
| Price escalation | No published schedule but users report mid-contract price increases and automatic tier upgrades. February 2025 saw a major billing model change from usage-based to subscriber-based pricing, resulting in 50-400% cost increases for some customers. | — |
| Can downgrade | Yes | — |