Price checkMonthly
FreeFreeEssential$12/moPremium$30/mo
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All Leonardo.ai Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Free

  • 150 Fast Tokens/day
  • 150 Token Bank
  • Public creations only
  • Basic quality settings
  • 1 personal collection
  • Limited Blueprints, Elements, Realtime Canvas

Essential

  • 8,500 Fast Tokens/month
  • 25,500 Token Bank rollover
  • Private creations
  • Enhanced quality
  • Unlimited personal collections
  • 10 personal AI models/month
  • 2 max simultaneous generations
  • Top-up tokens available

Premium

  • 25,000 Fast Tokens/month
  • 75,000 Token Bank rollover
  • Private creations
  • Enhanced quality
  • 20 personal AI models/month
  • 3 max simultaneous generations
  • 10 generation queue
  • Unlimited relaxed image generation (select models)
  • Top-up tokens available

Ultimate

  • 60,000 Fast Tokens/month
  • 180,000 Token Bank rollover
  • Private creations
  • Enhanced quality
  • 50 personal AI models/month
  • 6 max simultaneous generations
  • 20 generation queue
  • Unlimited relaxed image generation (select models)
  • Unlimited relaxed video generation (select models)
  • Top-up tokens available
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What does Leonardo.ai actually cost you?

Drag the slider. Pick a tier. Your projected spend updates as you go.

Tier
Billing
Your projected cost$300per month · $12/unit × 25units
Year 1 license$3.6K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across Leonardo.ai's plans, annualized. Custom-priced tiers show a hatched bar.

FreeCustom
Essential$144/yr
Premium$360/yr
Ultimate$720/yr
Quick Answer
Last verified:
High confidence

Leonardo.ai costs Free to $60 per month as of July 2026, with 4 plans available including a free tier. Plans: Free (free), Essential at $12/month, Premium at $30/month, and Ultimate at $60/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Leonardo.ai offers 4 pricing tiers: Free, Essential, Premium, Ultimate. A free plan is available. Paid plans include Essential at $12/month, Premium at $30/month, Ultimate at $60/month. The Essential plan is daily hobbyists and enthusiasts.

Compared to other ai image generators software, Leonardo.ai is positioned at the budget-friendly price point.

  • 11 documented hidden costs beyond list price
  • Contracts auto-renew
Last verified: | Sources: 5 pricing pages and reviews

How much does Leonardo.ai cost?

Leonardo.ai offers a free plan with 3 paid tiers from $12 to $60/month. Plans include Free (free), Essential at $12/month, Premium at $30/month, Ultimate at $60/month.

Leonardo.ai Pricing Overview

Leonardo.ai has 4 pricing plans, including a free tier. Paid plans range from $0 to $60/month. The Free plan is free and is best for casual creators exploring ai art. The Essential plan costs $12/month, best for daily hobbyists and enthusiasts. The Premium plan costs $30/month, best for semi-professionals and active creators needing more output. The Ultimate plan costs $60/month, best for professional creators, small businesses, and content producers.

Leonardo.ai contracts auto-renew.

There are at least 11 documented hidden costs beyond Leonardo.ai's list price, including implementation, training, and add-on fees.

This pricing was last verified in May 3, 2026 from 5 independent sources.

Try Leonardo.ai Free

Leonardo.ai pricing ranges from free to $60/month as of March 2026. The Free plan offers limited daily generations. Apprentice costs $12/month ($8.33 annually), Artisan is $30/month ($20 annually), and Maestro is $60/month ($40 annually) for high-volume professional use.

Leonardo.ai is an AI image generation platform that stands out for its generous free tier, custom model training, and focus on game asset creation. With 150 free tokens daily and a suite of tools for 3D textures and consistent characters, it's become popular with game developers, digital artists, and hobbyists who want more than Midjourney or DALL-E offer.

Leonardo.ai pricing includes a free tier (150 tokens/day), Apprentice at $12/month (8,500 tokens), Artisan at $30/month (25,000 tokens), and Maestro at $60/month (60,000 tokens). Annual billing saves approximately 30%. Custom model training is included starting at the Apprentice tier.

In this guide, we explain Leonardo's token system, compare it to Midjourney and other generators, detail the custom model training feature, and help you decide if Leonardo fits your creative workflow.

How Leonardo.ai Pricing Compares

Compare Leonardo.ai pricing against top alternatives in AI Image Generators.

Midjourney $10-120/month Compare → Stable Diffusion $0-10/month Compare → DALL-E 3 $0-20/month Compare →

Compare Leonardo.ai vs Alternatives

Before committing to Leonardo.ai, compare pricing with these 3 alternatives in the same category.

VSMidjourney
From $10/month

Superior artistic quality

Full comparison
VSStable Diffusion
Free

Full control and unlimited free generation

Full comparison
VSDALL-E 3
Free

ChatGPT integration and text rendering

Full comparison

All Leonardo.ai alternatives & migration guides

What Companies Actually Pay for Leonardo.ai

Review scores
Trustpilot 2.3out of 5 (24)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Billing continues after cancellation requests are submittedTokens/credits removed upon subscription cancellationOverly aggressive content moderation blocks legitimate promptsVideo generation consumes excessive tokens at high cost

Leonardo.ai Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

Hobbyist $0 Year 1 total
Free
Total $0

A casual creator wanting free AI image generation

Indie Game Developer $30 Year 1 total
Artisan
Total $30

Creating game assets and 3D textures

Production Studio $60 Year 1 total
Maestro
Total $60

High-volume asset generation with custom workflows

How Leonardo.ai Pricing Compares

Software Starting Price Top Price
Leonardo.ai Free $60/month
Adobe Firefly Free $199.99/month
Bing Image Creator Free $19.99/month
Canva AI Free $20/month
Craiyon Free $70/month
DALL-E 3 $0.018/image or subscription $0.12/image or subscription

Detailed pricing comparisons:

Browse all AI Image Generators pricing →

11 Leonardo.ai Hidden Costs Beyond the List Price

Beyond the listed price, Leonardo.ai has at least 11 documented hidden costs that can significantly increase total cost of ownership.

Watch for 11 hidden costs
  • Advanced Model Usage
    medium 1 source
    industry "The number of tokens deducted for each action varies significantly depending on several factors: * Model Used: Newer or more advanced models, such as Phoenix 2.0, typically cost more tokens per generation than older models."
  • Higher Resolution
    medium 1 source
    industry "For instance, generating initial concepts at 512x512 pixels might cost 8 tokens, while 1024x1024 pixels could cost 16 tokens, effectively doubling the cost for higher resolution."
  • Multiple Image Variations
    medium 1 source
    industry "Number of Variations: Generating multiple variations of an image will multiply the token cost accordingly."
  • Premium Third-Party Models & Video Generation $3.50
    high 1 source
    industry "The number of tokens deducted for each action varies significantly depending on several factors: * Model Used: Newer or more advanced models, such as Phoenix 2.0, typically cost more tokens per generation than older models."
  • Credit Depletion on Learning Curve 5-15% of subscription costs
    medium 1 source
    Trustpilot "my point is now the program is confusing at every step and while you're learning their ropes you got stripped of your deposit in a blink of eye. There settings are just set for that."
  • Audio Generation Default Enabled on Video 10-30% of subscription costs
    high 1 source
    Trustpilot "they leave generate audio on by default, which is very pricy. For example, in Kling 3.0 a 10 second clip with audio costs the same as a 15 second clip without."
  • Video Generation High Token Cost 20-50% of subscription costs
    high 1 source
    Trustpilot "Video generation costs insanely high amounts of tokens, and everything cheaper looks terrible."
  • Token Forfeiture on Cancellation 5-25% of subscription costs
    high 2 sources
    Trustpilot "I cancelled my subscription right after renewal (having already paid for the next month in advance)... I had more than 7,000 tokens remaining, but the next day every token had been removed."
    Trustpilot "They have refreshed my plan and removed 3850 credits that I paid for. Scammers. If a customer has paid for those credits they have every right to use them even if they don't want to pay again."
  • Billing Continues After Cancellation Request $30-$3,600 in unwanted charges
    critical 3 sources
    Trustpilot "Kept trying to bill me after I told them to cancel subscription and then proceeded to keep sending emails asking if I need help!!!"
    Trustpilot "we have been completely unable to pause or cancel our enterprise subscription, a basic capability any subscription service should provide, and one that previously worked without issue."
    Trustpilot "on March 22 I decided I no longer needed it so I submitted the cancelation request, I received an email confirming the received my cancelation request and my plan would be switched back to the free plan on April 14 but then I got billed again."
  • Private Video Content Requires Paid Plan $12-$30/month upgrade required
    medium 1 source
    Trustpilot "If you want your AI videos you create to be private you need to buy their premium, if not it will be public."
  • Complex Token/Points System 5-15% of subscription costs
    medium 1 source
    Trustpilot "My initial impression of Leonardo.ai was that the price was a bit high and the points and subscription rules were rather complicated."
Tip

Ask your Leonardo.ai sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 2 independent sources
industry Trustpilot Consumer reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 21 source citations total.

Leonardo.ai Contract Terms

Leonardo.ai contracts auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Mid-Term Downgrade Allowed
Price Escalation No published schedule, but enterprise users report account managers becoming unresponsive and inability to pause or cancel subscriptions.
Note

Users can cancel and revert to the free plan, but timing of billing cycle and token retention upon cancellation has been disputed.

Based on 2 verified sources

How to Negotiate Leonardo.ai Pricing

Leonardo.ai contracts are negotiable. These 5 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 5 tactics
Annual Billing Discount high success

Opt for annual billing to save 20% versus paying monthly. The Essential plan drops from $12/month to $9.60/month billed annually, Premium from $30 to $24, and Ultimate from $60 to $48.

Current tier data
Start with Free Plan to Test high success

Use the free plan to understand the token/credit system before committing to a paid plan. This helps avoid wasting credits on unwanted features like audio generation that are enabled by default.

Trustpilot user reviews
Disable Audio by Default high success

Immediately disable audio generation in settings upon subscribing to avoid significantly higher per-generation costs. Audio adds substantial token costs per video clip.

Trustpilot user reviews
Leverage Annual Commitments medium success

Leveraging annual commitments.

industry analysis
Seek Custom Enterprise Solutions medium success

Seeking custom enterprise solutions.

industry analysis
High success Medium Low / difficult

Full negotiation guide →

Leonardo.ai Pricing FAQ

01 How much does Leonardo.ai cost?

Leonardo.ai pricing: Free (150 tokens/day), Apprentice $12/month (8,500 tokens), Artisan $30/month (25,000 tokens), Maestro $60/month (60,000 tokens). Annual billing saves about 30%.

02 Is Leonardo.ai free?

Yes, Leonardo.ai has a generous free tier with 150 tokens/day (~30-75 images daily). This is more generous than most competitors. Free generations are public. For private images and more volume, paid plans start at $12/month.

03 Leonardo.ai vs Midjourney: Which is better?

Leonardo offers a free tier (Midjourney doesn't), custom model training, and game asset generation. Midjourney has higher artistic quality for creative images. Leonardo is better value for games/3D; Midjourney for artistic projects.

04 What are Leonardo tokens?

Tokens are Leonardo's usage currency. One image typically costs 2-5 tokens depending on model and settings. Free users get 150 tokens/day; paid plans get monthly allocations. Tokens don't roll over month to month.

05 How many images can I generate with Leonardo?

Rough estimates per tier: Free ~30-75/day, Apprentice ~1,700-4,250/month, Artisan ~5,000-12,500/month, Maestro ~12,000-30,000/month. Actual count depends on model and quality settings.

06 Can I train custom models on Leonardo?

Yes, Leonardo allows custom model training starting at Apprentice tier (1 model). Upload your images to train a model on your style or subject. Higher tiers allow more custom models (up to 20 on Maestro).

07 What is Leonardo Phoenix?

Leonardo Phoenix is their latest foundation model with improved quality, consistency, and prompt understanding. It's available on all tiers including free. Higher quality than previous Leonardo models.

08 Is Leonardo good for game assets?

Yes, Leonardo has strong game asset features including 3D texture generation, consistent character creation, and game-specific fine-tuned models. Popular with indie game developers and studios.

09 Does Leonardo offer an API?

Yes, Leonardo has an API for developers. API access is included in paid plans with token-based usage. Check their documentation for integration details and pricing.

10 Are Leonardo images commercially usable?

Yes, Leonardo grants commercial rights to generated images on paid plans. Free tier has some restrictions - check current terms. Paid subscribers can use images commercially without additional licensing.

11 What is Leonardo's Realtime Canvas?

Realtime Canvas is Leonardo's feature for instant image generation as you draw or adjust. See results update in real-time. Available on paid plans, useful for iterative design workflows.

12 Does Leonardo have annual billing?

Yes, annual billing saves about 30%: Apprentice $9.6/month ($100/year), Artisan $24/month ($240/year), Maestro $48/month ($480/year). Significant savings for committed users.

13 What are Leonardo.ai's paid plan prices?

Leonardo.ai offers four plans: Free ($0/month), Essential ($12/month or $9.60/month billed annually), Premium ($30/month or $24/month billed annually), and Ultimate ($60/month or $48/month billed annually). Annual billing saves approximately 20% over monthly pricing.

14 What happens to my credits if I cancel my subscription?

Users report that purchased or accumulated tokens/credits are removed when a subscription is cancelled, even if the billing period has not yet ended. Leonardo.ai's position is that tokens are tied to an active subscription. Multiple user reviews report losing thousands of tokens upon cancellation.

15 How can I avoid overspending on video generation?

Be aware that audio generation is enabled by default on video clips, which significantly increases token consumption. For example, a 10-second clip with audio costs as much as a 15-second clip without audio. Disable audio in settings if you don't need it to preserve credits.

16 Is Leonardo.ai reliable for professional or enterprise use?

Users report mixed experiences. While image quality is generally well-regarded, enterprise customers have reported issues including account managers becoming unresponsive, inability to pause or cancel subscriptions, billing continuing after confirmed cancellation requests, and aggressive content moderation that blocks a high percentage of prompts.

Is this pricing incorrect? — we'll verify and update it.