Quick Answer
Last verified:
High confidence

Leonardo.ai costs Free to $60 per month as of July 2026, with 4 plans available including a free tier. Plans: Free (free), Essential at $12/month, Premium at $30/month, and Ultimate at $60/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Leonardo.ai offers 4 pricing tiers: Free, Essential, Premium, Ultimate. A free plan is available. Paid plans include Essential at $12/month, Premium at $30/month, Ultimate at $60/month. The Essential plan is daily hobbyists and enthusiasts.

Last verified: | Sources: 5 pricing pages and reviews
Know Before You Buy — Try Leonardo.ai Free

Leonardo.ai lists $0-$60/month, but hidden costs like implementation and support add to the total as of July 2026. Key hidden costs: advanced model usage, higher resolution, multiple image variations. Verified from 5 sources by CostBench.

Hidden Costs Breakdown

1

Advanced Model Usage

medium overage

Newer or more advanced models, such as Phoenix 2.0, typically cost more tokens per generation than older models.

industry

The number of tokens deducted for each action varies significantly depending on several factors: * Model Used: Newer or more advanced models, such as Phoenix 2.0, typically cost more tokens per generation than older models.

2

Higher Resolution

medium overage

Higher image resolutions demand more tokens; for instance, 1024x1024 pixels could cost 16 tokens compared to 8 tokens for 512x512 pixels, effectively doubling the cost.

industry

For instance, generating initial concepts at 512x512 pixels might cost 8 tokens, while 1024x1024 pixels could cost 16 tokens, effectively doubling the cost for higher resolution.

3

Multiple Image Variations

medium overage

Generating multiple variations of an image will multiply the token cost accordingly.

industry

Number of Variations: Generating multiple variations of an image will multiply the token cost accordingly.

4

Premium Third-Party Models & Video Generation

high overage

Using premium third-party models (e.g., Veo 3) and video generation consumes tokens at a much higher rate; for example, one 8-second Veo 3 video can cost 2,500 tokens, translating to roughly $3.50 on an Apprentice plan.

industry

The number of tokens deducted for each action varies significantly depending on several factors: * Model Used: Newer or more advanced models, such as Phoenix 2.0, typically cost more tokens per generation than older models.

5

Credit Depletion on Learning Curve

medium overage

New users report losing significant credits while learning the platform interface and settings. Complex token/credit system causes users to accidentally spend credits on unwanted features before understanding how the system works.

trustpilot

my point is now the program is confusing at every step and while you're learning their ropes you got stripped of your deposit in a blink of eye. There settings are just set for that.

6

Audio Generation Default Enabled on Video

high overage

Audio is enabled by default on video generation, significantly increasing token costs per generation without users realizing it. A 10-second clip with audio costs as much as a 15-second clip without audio.

trustpilot

they leave generate audio on by default, which is very pricy. For example, in Kling 3.0 a 10 second clip with audio costs the same as a 15 second clip without. If you don't want audio you have to watch that, or you will end up losing a lot of credits that you could have used for video generation.

7

Video Generation High Token Cost

high overage

Video generation consumes insanely high amounts of tokens relative to image generation, and cheaper video options reportedly produce poor quality results.

trustpilot

Video generation costs insanely high amounts of tokens, and everything cheaper looks terrible.

8

Token Forfeiture on Cancellation

high addon

Unused purchased tokens/credits are removed when a subscription is cancelled, even if the user has paid for the current billing period. Users report losing thousands of tokens upon cancellation.

trustpilot

I cancelled my subscription right after renewal (having already paid for the next month in advance)... I had more than 7,000 tokens remaining, but the next day every token had been removed.

trustpilot

They have refreshed my plan and removed 3850 credits that I paid for. Scammers. If a customer has paid for those credits they have every right to use them even if they don't want to pay again.

9

Billing Continues After Cancellation Request

critical support

Multiple users report being charged after submitting cancellation requests or receiving confirmation that their subscription would end. Enterprise customers report being charged thousands of dollars after acknowledged cancellation requests.

trustpilot

Kept trying to bill me after I told them to cancel subscription and then proceeded to keep sending emails asking if I need help!!!

trustpilot

we have been completely unable to pause or cancel our enterprise subscription, a basic capability any subscription service should provide, and one that previously worked without issue. After repeatedly trying to resolve this through support, we were charged another $3,600 even after a support agent acknowledged our cancellation request and said they could "organise a refund."

10

Private Video Content Requires Paid Plan

medium addon

Videos generated on free or lower-tier plans are made public by default. Users must upgrade to a premium plan to keep generated videos private.

trustpilot

If you want your AI videos you create to be private you need to buy their premium, if not it will be public.

11

Complex Token/Points System

medium overage

The subscription rules and token/points system are complicated and difficult to understand, leading users to unintentionally spend credits on features they don't need or at higher rates than expected.

trustpilot

My initial impression of Leonardo.ai was that the price was a bit high and the points and subscription rules were rather complicated.

Frequently Asked Questions

01 What hidden costs should I budget for with Leonardo.ai?

Beyond the license fee, budget for: Premium Third-Party Models & Video Generation ($3.50); Credit Depletion on Learning Curve (5-15% of subscription costs); Audio Generation Default Enabled on Video (10-30% of subscription costs); Video Generation High Token Cost (20-50% of subscription costs); Token Forfeiture on Cancellation (5-25% of subscription costs); Billing Continues After Cancellation Request ($30-$3,600 in unwanted charges); Private Video Content Requires Paid Plan ($12-$30/month upgrade required); Complex Token/Points System (5-15% of subscription costs). Exact totals depend on your deployment size and negotiated terms.

02 Does Leonardo.ai charge for implementation?

Implementation costs for Leonardo.ai vary by deployment size and customization. Contact the vendor or check our sourced hidden-cost breakdown above for verified figures.

03 How much does Leonardo.ai support cost?

Multiple users report being charged after submitting cancellation requests or receiving confirmation that their subscription would end. Enterprise customers report being charged thousands of dollars after acknowledged cancellation requests. Estimated impact: $30-$3,600 in unwanted charges.

04 Are there overage or storage costs with Leonardo.ai?

Newer or more advanced models, such as Phoenix 2.0, typically cost more tokens per generation than older models.

05 What add-ons cost extra with Leonardo.ai?

Add-on pricing for Leonardo.ai varies by feature. The sourced cost breakdown above lists any verified add-on costs we have.

Now You Know the Real Cost — Try Leonardo.ai Free

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