Price checkMonthly
GO CoreCustomGO PlanCustom
See all 2 plans

All Geotab Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

GO Core

  • Real-time GPS tracking & fleet visibility
  • Live map, trip history & exception alerts
  • Basic routing & dispatch optimization
  • Maintenance scheduling by odometer & engine hours
  • Asset inspections & work order management
  • Basic IFTA reporting
  • Basic fuel economy visibility per vehicle
  • MyGeotab portal & fleet dashboards
  • 400+ Marketplace integrations

GO Plan

  • Everything in GO Core
  • Advanced collision risk management & AI safety scoring
  • Full HOS/ELD compliance & tachograph management
  • Predictive maintenance & fault diagnostics
  • Full fuel monitoring, idling insights & optimization
  • EV monitoring, analytics & suitability assessment
  • Sustainability & emissions reporting (CARB, ESG)
  • Advanced routing & profitability optimization
  • Video telematics & AI dash cam integration
Start Geotab Free Trial
Compare Geotab with alternativesAdjust seats, lock a tier, add up to 2 more products side-by-side. Shareable URL.
Quick Answer
Last verified:
Estimate

Geotab uses custom pricing as of July 2026 with 2 plans available. Contact Geotab directly for a personalized quote. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Geotab offers 2 pricing tiers: GO Core, GO Plan. The GO Plan plan is commercial fleets requiring compliance, predictive maintenance, ev management, and advanced safety.

Compared to other fleet management software, Geotab is positioned at the budget-friendly price point.

  • 3 documented hidden costs beyond list price
Last verified: | Sources: 1 pricing pages and reviews

How much does Geotab cost?

Geotab uses custom pricing across 2 plans. Contact Geotab directly for a personalized quote. Plans include GO Core (custom pricing), GO Plan (custom pricing).

Geotab Pricing Overview

Geotab uses custom pricing — contact their sales team for a quote. The GO Core plan requires contacting sales for a custom quote and is designed for fleets new to telematics wanting essential visibility and basic routing without complexity. The GO Plan plan requires contacting sales for a custom quote and is designed for commercial fleets requiring compliance, predictive maintenance, ev management, and advanced safety.

There are at least 3 documented hidden costs beyond Geotab's list price, including implementation, training, and add-on fees.

This pricing was last verified in July 15, 2026 from 1 independent source.

Start Geotab Free Trial

Geotab pricing for fleet management is custom quoted per vehicle/month across two tiers: GO Core and GO Plan. GO Core is built for fleets new to telematics that need essential visibility and basic routing without complexity. GO Plan fits commercial fleets requiring compliance, predictive maintenance, EV management, and advanced safety.

How Geotab Pricing Compares

Compare Geotab pricing against top alternatives in Fleet Management.

GPS Trackit $25-$45/user/mo Compare → Motive $7.0-$129.0/user/mo Compare → Samsara $27-$50/user/mo Compare →

Compare Geotab vs Alternatives

Before committing to Geotab, compare pricing with these 3 alternatives in the same category.

VSGPS Trackit
From $25/user/mo

Small fleets needing basic location tracking

Full comparison
VSMotive
From $7.0/user/mo

Trucking and commercial fleets of all sizes needing comprehensive management and compliance in one platform

Full comparison
VSSamsara
From $27/user/mo

Small fleets needing basic tracking

Full comparison

All Geotab alternatives & migration guides

What Companies Actually Pay for Geotab

Review scores
TrustRadius 9.5out of 10 (8)
Third-party review aggregates, as of Mar 2026
Top pricing complaints
Very clunky UI and poor user experienceReporting and dashboards are not intuitiveSteep learning curve requiring extensive trainingSystem mechanisms don't effectively enable fuel cost savings

Geotab Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

Small Fleet (10 Vehicles) - Base Rental Plan $3,600 Year 1 total
$30/month × 10 vehicles × 12 months
Total $3,600

10-vehicle fleet using Base (Rental) plan for basic GPS tracking and ELD compliance

Mid-Size Fleet (50 Vehicles) - Pro Plan $25,500 Year 1 total
$35/month × 50 vehicles × 12 months
20% training
Total $25,500

50-vehicle fleet using GO Plan for compliance, predictive maintenance, EV management, and advanced safety, including training costs

Large Fleet (100 Vehicles) - Buy-to-Own $18,000 Year 1 total
$15/month × 100 vehicles × 12 months, excludes hardware
Total $18,000

100-vehicle fleet choosing Buy-to-Own option to reduce monthly costs after upfront hardware purchase

Calculated from current tier data

How Geotab Pricing Compares

Software Starting Price Top Price
Geotab Custom Custom
Fleetx Custom Custom
GPS Trackit $25/month $45/month
Motive $7/month $129/month
Samsara $27/month $50/month
Verizon Connect $20/month $35/month

Detailed pricing comparisons:

Browse all Fleet Management pricing →

3 Geotab Hidden Costs Beyond the List Price

Beyond the listed price, Geotab has at least 3 documented hidden costs that can significantly increase total cost of ownership.

Watch for 3 hidden costs
  • Enterprise Database Access Limitations 10-20% of license costs
    medium 1 source
    Reddit "If you go through enterprise they limit what you have access to and then want to change you. Also Fleethoster beat the pricing and their devices use a multi network sim"
  • Training and Onboarding Costs 15-25% of license costs
    medium 1 source
    TrustRadius "I think the UI and UX clunky-ness is a hindrance and will lead to a lot of training because the learning curve is so steep. If you have a large Training team owning this and can swing that, it would be fine."
  • Unrealized Fuel Efficiency Savings 5-10%
    low 1 source
    TrustRadius "While we could have had a dent in our fuel costs from idling or speeding some of the mechanisms used in the system haven't allowed that to come to fruition."
Tip

Ask your Geotab sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 2 independent sources
Reddit User discussions TrustRadius Enterprise reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 5 source citations total.

How to Negotiate Geotab Pricing

Geotab contracts are negotiable. These 2 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 2 tactics
Use Authorized Resellers for Better Pricing high success

Work with authorized resellers like Fleethoster instead of going direct through enterprise channels. Resellers often offer better pricing and provide full database access without the limitations that enterprise channels may impose.

Reddit user experience comparing enterprise vs reseller pricing
Negotiate Government/Nonprofit Pricing medium success

If you're a government agency or nonprofit organization, ask about special pricing programs. Other fleet telematics providers offer state/government pricing, and Geotab may have similar programs available.

Reddit discussion of government pricing in telematics market
High success Medium Low / difficult

Full negotiation guide →

Geotab Price History

Pricing changes CostBench has tracked for Geotab, verified across 2 snapshots going back to 2026Q1.

  1. Geotab price decrease

    Highest tier decreased from $40 to $0/month

    -100%

  2. Geotab tier restructure

    Changed from 4 to 2 pricing tiers

  3. Geotab tier renamed

    "Base (Rental)" renamed to "GO Core"

  4. Geotab tier renamed

    "Pro" renamed to "GO Plan"

View Geotab's full price history →

Geotab Pricing FAQ

01 Why does Geotab pricing vary so much?

Geotab uses an authorized reseller distribution model rather than direct sales. Each reseller sets their own pricing based on local market conditions, support services offered, and volume discounts. This allows for competitive pricing but requires contacting resellers for exact quotes.

02 Should I rent or buy Geotab hardware?

Renting ($30-$40/month includes hardware and software) is simpler and includes device replacement if needed. Buying hardware ($80-$120 per device) plus software subscription is more cost-effective long-term but requires upfront investment. Consider your fleet's expected lifespan and budget constraints.

03 What is the Geotab Marketplace?

The Geotab Marketplace is an ecosystem of over 500 third-party applications and integrations built on Geotab's open API. Apps range from free to premium pricing and cover areas like video telematics, dispatch, asset tracking, and custom reporting. Many core apps are free, while specialized solutions may have additional costs.

04 Does Geotab support electric vehicles?

Yes, Geotab offers specialized EV tracking and management features including battery health monitoring, charging session tracking, range prediction, and EV-specific analytics. This makes Geotab particularly strong for fleets transitioning to or managing electric vehicles.

05 Can I switch Geotab resellers if I'm unhappy?

Yes, Geotab's platform allows you to move between authorized resellers, though contract terms with your current reseller may apply. The MyGeotab platform and your data remain accessible regardless of which reseller provides your service.

06 Is Geotab suitable for small fleets?

Yes, though Geotab's open-platform approach and extensive customization options are often better suited to larger fleets or those with technical resources. Small fleets might prefer more turnkey solutions unless they value the integration flexibility Geotab provides.

07 Is Geotab good for single truck operations?

Yes, Geotab is commonly recommended for one-truck operations due to its competitive pricing. Users suggest Geotab as a simple and basic solution that works well for small fleets, though you'll want to compare pricing across providers to ensure it fits your budget.

08 How does Geotab compare to Samsara?

Users report that Geotab offers better pricing than Samsara, making it attractive for cost-conscious fleets. However, when comparing features and user experience, some describe the difference as "night and day," with Samsara generally receiving better reviews for usability and comprehensiveness. Geotab is described as "simple and basic" while Samsara is "all encompassing."

09 Should I buy Geotab through enterprise or a reseller?

Resellers often provide better value. According to user experiences, going through enterprise channels may limit your access to the full Geotab database and result in additional charges for features that resellers include. Authorized resellers like Fleethoster can offer better pricing and full database access with multi-network SIM cards.

10 What's the learning curve like for Geotab?

The learning curve is steep. Users report that the UI is very clunky and reporting/dashboards are not intuitive, requiring significant training investment. Organizations need dedicated training teams to support user adoption. If you're looking for something intuitive with minimal training needs, this may not be the best fit.

Is this pricing incorrect? — we'll verify and update it.