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All Open Loyalty Plans & Pricing

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Platform Fee

Allowance Fee

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Open Loyalty uses custom pricing as of July 2026 with 2 plans available. Contact Open Loyalty directly for a personalized quote. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Open Loyalty offers 2 pricing tiers: Platform Fee, Allowance Fee.

Compared to other loyalty program software software, Open Loyalty is positioned at the budget-friendly price point.

  • 8 documented hidden costs beyond list price
  • G2 rating: 4.7 out of 5 from 16 reviews (as of Jul 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does Open Loyalty cost?

Open Loyalty uses custom pricing across 2 plans. Contact Open Loyalty directly for a personalized quote. Plans include Platform Fee (custom pricing), Allowance Fee (custom pricing).

Open Loyalty Pricing Overview

Open Loyalty uses custom pricing — contact their sales team for a quote. The Platform Fee plan requires contacting sales for a custom quote. The Allowance Fee plan requires contacting sales for a custom quote.

There are at least 8 documented hidden costs beyond Open Loyalty's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 13, 2026 from 1 independent source.

Request Open Loyalty Pricing

Open Loyalty offers two pricing tiers: Platform Fee and Allowance Fee. Both tiers are custom priced.

Contact Open Loyalty for specific pricing details for each tier.

How Open Loyalty Pricing Compares

Compare Open Loyalty pricing against top alternatives in Loyalty Program Software.

LoyaltyLion $199-$199/month View pricing → Marsello $60-$120/month View pricing → Smile.io $0-$999/month View pricing →

Compare Open Loyalty vs Alternatives

Before committing to Open Loyalty, compare pricing with these 3 alternatives in the same category.

VSLoyaltyLion
From $199/month

Brands starting loyalty with minimal effort

Compare pricing
VSMarsello
From $60/month

Businesses launching quickly and cost-effectively

Compare pricing
VSSmile.io
Free

Small stores starting loyalty programs

Compare pricing

All Open Loyalty alternatives & migration guides

What Companies Actually Pay for Open Loyalty

Review scores
G2 4.7out of 5 (16)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
certain features are still in developmentsome features we need aren't available yetmany customers expect Open Loyalty to have a built-in e-commerce interfacedifficulties in customizing Open Loyalty for multiple companies using a single installation

How Open Loyalty Pricing Compares

Software Starting Price Top Price
Open Loyalty Custom Custom
Marsello $60/month $120/month
LoyaltyLion $199/month $199/month
Smile.io Free $999/month
Stamped Loyalty $59/month $249/month
Yotpo Loyalty Free $169/month

Browse all Loyalty Program Software pricing →

8 Open Loyalty Hidden Costs Beyond the List Price

Beyond the listed price, Open Loyalty has at least 8 documented hidden costs that can significantly increase total cost of ownership.

Watch for 8 hidden costs
  • Professional Services and Integration $3,000 to $15,000
    high 1 source
    industry "Professional Services and Integration Costs: Implementing an API-first platform often requires significant integration with existing systems such as CRM, POS, e-commerce platforms, and payment gateways"
  • Staffing and Knowledge $4,000 to $8,500 per month
    high 1 source
    industry "Marketing and Promotion: Launching and sustaining a loyalty program requires substantial investment in marketing and promotional resources, including campaigns and social media efforts"
  • Maintenance, Performance, and Scalability
    medium 1 source
    industry "Maintenance, Performance, and Scalability Costs: Ongoing expenses for hosting, maintenance, project management, and continuous feature development are persistent"
  • Marketing and Promotion $2,000 to $10,000
    high 1 source
    industry "Marketing and Promotion: Launching and sustaining a loyalty program requires substantial investment in marketing and promotional resources, including campaigns and social media efforts"
  • Data Security and Compliance
    critical 1 source
    industry "Data Security and Compliance: Ensuring compliance with data privacy regulations (e.g., GDPR) and industry standards may require additional investment in security and legal oversight"
  • Fraud Prevention $50 to $200 monthly
    high 1 source
    industry "Investment in security, monitoring, and staff training for fraud prevention is crucial"
  • Customer Support Overhead $1,000 to $5,000 monthly
    medium 1 source
    industry "Customer Support Overhead: As a program grows, so does the demand on customer support for inquiries about points, redemptions, and technical issues, potentially requiring dedicated resources"
  • Analytics and Reporting Tools $100 to $1,000 monthly
    medium 1 source
    industry "Analytics and Reporting Tools: To make informed decisions and optimize the program, brands need to invest in data collection, performance tracking, and analytics tools"
Tip

Ask your Open Loyalty sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 2 independent sources
industry G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 8 source citations total.

Open Loyalty Pricing FAQ

01 Is there a free plan available?

Open Loyalty does not have a free plan.

02 What are the available pricing tiers?

The available tiers are Platform Fee and Allowance Fee.

03 How is pricing determined?

Both the Platform Fee and Allowance Fee tiers are custom priced. You will need to contact Open Loyalty for a quote.

Is this pricing incorrect? — we'll verify and update it.