Price checkMonthly
FreeFreeStarter$299/moProfessionalCustom
See all 4 plans

All G2 Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Free

  • Basic Profile
  • 3 Users
  • Standard Seller Page
  • 'Users Love Us' Badge License
  • Basic Review Collection and Syndication

Starter

  • Everything in Free
  • Single Profile Review Collection
  • $100 Gift Card Review Credits
  • Custom CTAs
  • Upgraded Profile
  • Branded Banners + Review Campaigns
  • Report, Milestone, and Annual Badge License

Professional

  • Everything in Starter
  • 10 Users
  • 3 video reviews
  • $500 Gift Card Review Credits
  • Single Product Custom CTAs
  • Review Management
  • Profile Visitor Data
  • Premium Seller Pages
  • Expanded Support + Account Settings

Enterprise

  • Everything in Professional
  • Unlimited Users
  • 5 video reviews
  • Multi-Profile Review Collection
  • $1,000 Gift Card Review Credits
  • Multi-Product Custom CTAs
  • Market Intelligence
  • Solutions Pages
  • Multi-Product Reviews
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What does G2 actually cost you?

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Tier
Billing
Your projected cost$7.5Kper month · $299/unit × 25units
Year 1 license$90K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across G2's plans, annualized. Custom-priced tiers show a hatched bar.

FreeCustom
Starter$3.6K/yr
ProfessionalCustom
EnterpriseCustom
Real-world benchmark

Buyers actually pay a median of $28K/yr for G2 contracts (Vendr deal flow, n=528). That's a contract total — the more seats, the more leverage to negotiate down.

Quick Answer
Last verified:
High confidence

G2 costs Free to $299 per month as of September 2026, with 4 plans available including a free tier. Plans: Free (free), and Starter at $299/month. Custom pricing is available on request. The median contract is $27,813/year based on 528 verified purchases.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

G2 offers 4 pricing tiers: Free, Starter, Professional, Enterprise. A free plan is available. Paid plans include Starter at $299/month. The Starter plan is small businesses (1–100 employees) establishing their g2 presence and ready to actively grow reviews.

Compared to other review management software, G2 is positioned at the mid-market price point.

  • Median contract: $27,813/yr from 528 purchases Precise
  • Average negotiated discount: 18%
  • 3 documented hidden costs beyond list price
Last verified: | Sources: 12 pricing pages and reviews

How much does G2 cost?

G2 offers 4 pricing plans, starting with a free tier and scaling to custom enterprise pricing. Plans include Free (free), Starter at $299/month, Professional (custom pricing), Enterprise (custom pricing).

G2 Pricing Overview

G2 has 4 pricing plans, including a free tier. Paid plans range from $0 to $299/month. The Free plan is free and is best for vendors claiming a profile to be discovered by software buyers and collect organic reviews. The Starter plan costs $299/month, best for small businesses (1–100 employees) establishing their g2 presence and ready to actively grow reviews. The Professional plan requires contacting sales for a custom quote and is designed for mid-market b2b software companies that want buyer insights, proof, and pipeline analytics on g2. The Enterprise plan requires contacting sales for a custom quote and is designed for large software companies with multiple products needing custom integrations and enterprise-grade features.

G2 and annual price increases of 5-10% of license costs.

The median G2 customer pays $27,813/year based on 528 verified purchases, with an average 18% discount available through negotiation.

There are at least 3 documented hidden costs beyond G2's list price, including implementation, training, and add-on fees.

This pricing was last verified in July 16, 2026 from 12 independent sources.

Try G2 Free
G2 is the world's leading B2B software review platform where buyers research, review, and manage software based on peer reviews and ratings. For software vendors, G2 offers seller solutions that help companies build their profile, collect customer reviews, earn badges, and leverage buyer intent data to generate leads. The platform hosts over 2 million verified reviews across 140,000+ products, making it a critical channel for B2B software marketing and lead generation. G2's pricing starts with a free basic profile, but paid plans (Core starting at $10,000/year) are required for review collection, profile enhancement, and buyer intent data access.

How G2 Pricing Compares

Compare G2 pricing against top alternatives in Review Management.

Birdeye $299-$449/user/mo Compare → Podium $399-$599/user/mo Compare → Reputation.com $80.0-$150.0/user/mo Compare →

Compare G2 vs Alternatives

Before committing to G2, compare pricing with these 3 alternatives in the same category.

VSBirdeye
From $299/user/mo

Small businesses with 1-3 locations needing basic review management

Full comparison
VSPodium
From $399/user/mo

Small businesses starting with review and messaging

Full comparison
VSReputation.com
From $80.0/user/mo

Multi-location businesses that need comprehensive reputation management with customer survey capabilities across all locations

Full comparison

All G2 alternatives & migration guides

What Companies Actually Pay for G2

The median G2 buyer pays $27,813/year based on 528 verified purchase transactions, with an average 18% savings through negotiation.

What companies actually pay $27,813/yr Median across 528 purchases Precise
18% avg. savings
with negotiation
Review scores
TrustRadius 7.5out of 10 (27)
Trustpilot 1.6out of 5 (25)
Third-party review aggregates, as of Sep 2026
Top pricing complaints
Gift card and reward incentives promised for submitting reviews are frequently not deliveredSubmitted reviews are moderated or rejected without explanation, even after providing screenshotsCustomer support is unresponsive — tickets closed without resolution for paying customersUser accounts are banned without warning or reason after completing reviews
Source: Vendr buyer database — median calculated from 528 real purchase transactions. Savings figure reflects negotiated discounts reported by buyers.

G2 Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

Starter Plan — Small Vendor $2,999 Year 1 total
$299/month billed annually
Total $2,999

Small software vendor using the lowest published tier to collect reviews and maintain a G2 profile.

Median Enterprise Buyer $28,000 Year 1 total

Typical G2 Professional or Enterprise customer based on Vendr deal flow data across 527 purchases, likely accessing buyer intent signals and advanced analytics.

Small Vendor — Starter Plan (Annual) $2,999 Year 1 total

Small software company wanting review generation tools and basic analytics on the entry-level paid plan, billed annually.

Mid-Market Vendor — Median Vendr Deal $27,813 Year 1 total

Mid-market software vendor on a Professional or Enterprise plan with buyer intent data and advanced analytics, based on median price across 528 Vendr transactions.

Mid-Market Vendor — Negotiated (18% off Median) $22,807 Year 1 total

Same mid-market vendor achieving the average Vendr discount of 18% off the median deal price.

Current tier data

How G2 Pricing Compares

Software Starting Price Top Price
G2 Free $299/month
Birdeye $299/month $449/month
Chatmeter Custom Custom
GatherUp $40/month $99/month
Judge.me Free $15/month
Podium $399/month $599/month

Detailed pricing comparisons:

Browse all Review Management pricing →

3 G2 Hidden Costs Beyond the List Price

Beyond the listed price, G2 has at least 3 documented hidden costs that can significantly increase total cost of ownership.

Watch for 3 hidden costs
  • Professional and Enterprise Plans Priced Far Above Starter $28,000/year median
    high 1 source
    Vendr "Vendr marketplace data: Median buyer pays $28,000/year based on 527 purchases. Buyers save 18% on average. Range: $73,586 (low) to $? (high)."
  • Significant Price Jump Above Starter Plan $27,813/year
    high 1 source
    Vendr "Vendr marketplace data: Median buyer pays $27,813/year based on 528 purchases. Buyers save 18% on average. Range: $73,517 (low) to $? (high)."
  • Poor Support Experience for Paying Customers 5-10% of license costs
    medium 1 source
    Trustpilot "Trying to get hold of real person is next to impossible if you are a paying customer. Support cancels tickets without any response or assistance. They seem to care more about about billing then making..."
Tip

Ask your G2 sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
Vendr Verified buyer transactions Trustpilot Consumer reviews TrustRadius Enterprise reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 14 source citations total.

G2 Contract Terms

G2 contracts do not auto-renew. Changes require Multiple paying customers report that reaching a human support representative is extremely difficult. Support tickets are reportedly closed or cancelled without any response or resolution, suggesting . These terms are sourced from verified buyer experiences.

Contract Terms
Cancellation Notice Multiple paying customers report that reaching a human support representative is extremely difficult. Support tickets are reportedly closed or cancelled without any response or resolution, suggesting
Price Escalation 5-10% of license costs
Based on 2 verified sources

How to Negotiate G2 Pricing

G2 contracts are negotiable — buyers save an average of 18% off list price. These 8 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 8 tactics
Negotiate for volume discount high success

Vendr data shows buyers save an average of 49% through negotiation. Enterprise software purchases typically offer significant discounts off list price, especially for multi-year commitments or larger user counts.

Vendr pricing data showing 49% average savings
Benchmark Against Competitors high success

Vendr data shows buyers save an average of 18% off G2's list price. Come to negotiations with quotes from competing platforms (TrustRadius, Gartner Peer Insights) to justify a discount request. G2 sales teams have consistently discounted to close deals.

Vendr (deal flow, 527 purchases)
Anchor to Vendr Median high success

Vendr data from 528 transactions shows G2 buyers achieve an average 18% discount, with a median spend of $27,813/year. Enter negotiations citing this benchmark explicitly — sales reps know buyers have access to this data and it legitimizes pushing back on initial quotes.

Vendr (deal flow, 528 purchases)
Multi-Year Commitment for Rate Lock medium success

With 527 Vendr deals tracked, G2 is a regularly negotiated SaaS purchase. Offering a 2–3 year commitment in exchange for a rate lock and additional discount is a common lever. This also protects against price escalation at renewal.

Vendr (deal flow)
Start on Starter and Upgrade with ROI Proof medium success

The Starter plan at $299/month is the only publicly priced tier. Negotiate an upgrade path into Professional or Enterprise only after demonstrating measurable pipeline attribution from G2 reviews. This avoids committing to a $28,000/year contract before validating ROI.

Current tier data + Vendr median
Obtain Competing Platform Quotes medium success

G2 competes directly with TrustRadius, Capterra, and Software Advice for vendor marketing budgets. Getting written quotes from competing platforms before your G2 negotiation gives concrete leverage — reps are authorized to match or beat competitive offers.

Vendr (deal flow)
Negotiate at Quarter-End or Fiscal Year-End medium success

G2 sales reps face quarterly quotas. Timing your renewal or upgrade negotiation for the final two weeks of a fiscal quarter increases the likelihood of receiving additional discounts or feature inclusions to close the deal.

Vendr (deal flow)
Start on Free, Negotiate the Upgrade medium success

G2 offers a permanent Free plan. Establishing a presence on the Free plan before negotiating a paid upgrade shifts leverage — you're a known quantity on the platform and can negotiate from a position of demonstrated engagement rather than a cold purchase.

Current tier data
High success Medium Low / difficult

Full negotiation guide →

G2 Price History

Pricing changes CostBench has tracked for G2, verified across 2 snapshots going back to 2026Q1.

  1. G2 price decrease

    Highest tier decreased from $3750 to $299/month

    -92.03%

  2. G2 tier restructure

    Changed from 5 to 4 pricing tiers

  3. G2 tier renamed

    "Free Profile" renamed to "Free"

  4. G2 tier renamed

    "Core" renamed to "Starter"

  5. G2 tier renamed

    "Review Growth (Add-on)" renamed to "Professional"

View G2's full price history →

G2 Pricing FAQ

01 How much does G2 cost?

Pricing varies by plan. Check the official pricing page for current rates.

02 Does G2 have a free tier?

Check the pricing section above for free tier availability.

03 What are the main features of G2?

Key features include the items listed in the pricing tiers above.

04 Is G2 worth the price?

Value depends on your specific needs and use case. Compare features across plans.

05 How much does G2 cost for software vendors?

G2 offers a Free plan with a basic vendor profile and review management at no cost. The Starter plan is $299/month (or $2,999/year billed annually). Professional and Enterprise plans are custom-priced. Vendr deal flow data from 527 purchases shows the median buyer pays $28,000/year, suggesting most paying customers are on higher custom tiers.

06 Can I use G2 for free?

Yes. G2's Free plan includes a basic vendor profile and review management with no expiration. You'll need to upgrade to Starter ($299/month) or higher to access proactive review generation campaigns, buyer intent data, and advanced analytics.

07 How much can I negotiate off G2's list price?

According to Vendr deal flow data from 527 purchases, G2 buyers save an average of 18% off list price through negotiation. Competitive alternatives and multi-year commitments are the most cited levers.

08 Is annual billing cheaper than monthly for G2?

Yes. The Starter plan costs $299/month billed monthly ($3,588/year) or $2,999/year billed annually — saving approximately 16% compared to monthly billing.

09 What is the difference between G2 Free and Starter?

The Free plan provides a basic vendor profile and the ability to collect and display reviews. The Starter plan ($299/month) adds proactive review generation tools and additional features. Professional and Enterprise tiers (custom-priced) add buyer intent data, enhanced analytics, and reporting.

10 What's the difference between G2's Starter and Professional plans?

The Starter plan costs $299/month (or $2,999/year billed annually) and covers core review collection. Professional is custom-priced and adds buyer intent data, advanced analytics, and proactive review generation tooling. Contact G2 directly for a Professional quote — there is no published price.

11 Is annual billing worth it on G2's Starter plan?

Yes. Paying annually on the Starter plan costs $2,999/year versus $3,588/year on a monthly cadence ($299 × 12), saving approximately $589/year — roughly a 16% discount for committing upfront.

Is this pricing incorrect? — we'll verify and update it.