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G2 costs Free to $299 per month as of July 2026, with 4 plans available including a free tier. Plans: Free (free), and Starter at $299/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

G2 offers 4 pricing tiers: Free, Starter, Professional, Enterprise. A free plan is available. Paid plans include Starter at $299/month. The Starter plan is small businesses (1–100 employees) establishing their g2 presence and ready to actively grow reviews.

Last verified: | Sources: 12 pricing pages and reviews
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G2 lists $0-$299/month, but hidden costs like implementation and support add to the total as of July 2026. Key hidden costs: review growth add-on ($18,000/year) is essential for proactive review collection - core alone doesn't include this, buyer intent data ($40,000-$50,000/year) is separate and can double or triple total costs, typical total cost for core + review growth = $28,000/year minimum. Verified from 12 sources by CostBench.

Hidden Costs Breakdown

1

Review Growth add-on ($18,000/year) is essential for proactive review collection - Core alone doesn't include this

2

Buyer Intent data ($40,000-$50,000/year) is separate and can double or triple total costs

3

Typical total cost for Core + Review Growth = $28,000/year minimum

4

Negotiation is critical: 50% of buyers achieve 38%+ discounts (Vendr data)

5

Top quartile negotiators save 43-49%, paying just $7,635-$8,505/year for Core

6

Multiple products require separate or upgraded enterprise plans

7

Additional costs for premium badges and sponsored placements

8

Training and onboarding costs for teams

9

Integration setup costs with CRM and marketing automation tools

10

Annual contracts are standard with auto-renewal

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