Price checkMonthly
FreeFreeStarter$99/moPlus$319/mo
See all 5 plans

All Trustpilot Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Free

  • 50 review invitations per month
  • 1 TrustBox widget to showcase trust
  • Reply to reviews
  • Flag reviews
  • Performance overview
  • Online customer support
  • 1 user login
  • Basic profile page customizations

Starter

  • 100 review invitations per month
  • 2 widgets to collect reviews and showcase trust
  • 1 user
  • 1 domain
  • 13 integrations
  • Trustpilot marketing assets
  • Only for small businesses up to $5m revenue

Plus

  • 300 review invitations per month
  • 10 widgets to collect reviews and showcase TrustScore
  • 3 users
  • Up to 3 domains
  • 59 integrations
  • Trustpilot marketing assets
  • Public profile brand customization
  • 14-day free trial

Premium

  • 1000 review invitations per month
  • 21 widgets to showcase TrustScore and testimonials
  • 10 users
  • Unlimited domains
  • 60 integrations
  • Trustpilot marketing assets
  • Public profile brand customization
  • Richer dashboards, data, insights, and trends

Enterprise

  • Unlimited review invitations
  • 22 widgets to showcase TrustScore and testimonials
  • 1000 users
  • Unlimited domains
  • 60 integrations
  • Trustpilot marketing assets
  • Public profile brand customization
  • Richer dashboards, data, insights, and trends
  • Tools for optimized invitations and actionable insights
Try Trustpilot Free
Compare Trustpilot with alternativesAdjust seats, lock a tier, add up to 2 more products side-by-side. Shareable URL.
Cost calculator

What does Trustpilot actually cost you?

Drag the slider. Pick a tier. Your projected spend updates as you go.

Tier
Billing
Your projected cost$2.5Kper month · $99/unit × 25units
Year 1 license$30K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across Trustpilot's plans, annualized. Custom-priced tiers show a hatched bar.

FreeCustom
Starter$1.2K/yr
Plus$3.8K/yr
Premium$9.6K/yr
EnterpriseCustom
Real-world benchmark

Buyers actually pay a median of $399/yr for Trustpilot contracts (Vendr deal flow, n=194). That's a contract total — the more seats, the more leverage to negotiate down.

Quick Answer
Last verified:
High confidence

Trustpilot costs Free to $799 per month as of July 2026, with 5 plans available including a free tier. Plans: Free (free), Starter at $99/month, Plus at $319/month, and Premium at $799/month. Enterprise pricing is available on request. The median contract is $399/year based on 194 verified purchases.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Trustpilot offers 5 pricing tiers: Free, Starter, Plus, Premium, Enterprise. A free plan is available. Paid plans include Starter at $99/user/month, Plus at $319/user/month, Premium at $799/user/month. The Starter plan is small businesses that want entry-level automated review collection and trust-building tools..

Compared to other review management software, Trustpilot is positioned at the premium price point.

  • Median contract: $399/yr from 194 purchases Thin data
  • 2 documented hidden costs beyond list price
  • Contracts auto-renew
Last verified: | Sources: 12 pricing pages and reviews

How much does Trustpilot cost?

Trustpilot offers 5 pricing plans, starting with a free tier and scaling to custom enterprise pricing. Plans include Free (free), Starter at $99/month, Plus at $319/month, Premium at $799/month, Enterprise (custom pricing).

Trustpilot Pricing Overview

Trustpilot has 5 pricing plans, including a free tier. Paid plans range from $0 to $799/month. The Free plan is free and is best for businesses starting to collect and manage reviews at no cost.. The Starter plan costs $99/month, best for small businesses that want entry-level automated review collection and trust-building tools.. The Plus plan costs $319/month, best for growing businesses that need more review invitations, widgets, integrations, and brand customization.. The Premium plan costs $799/month, best for larger businesses that need higher review volume, more widgets, and deeper analytics.. The Enterprise plan requires contacting sales for a custom quote and is designed for enterprises that need unlimited review collection, broad user access, advanced insights, and custom pricing..

Trustpilot contracts auto-renew, with a 1 year minimum commitment.

The median Trustpilot customer pays $399/year based on 194 verified purchases.

There are at least 2 documented hidden costs beyond Trustpilot's list price, including implementation, training, and add-on fees.

This pricing was last verified in July 13, 2026 from 12 independent sources.

Try Trustpilot Free
Trustpilot is a consumer review platform that helps businesses collect, manage, and showcase customer reviews to build trust and improve brand reputation. With over 1 million reviews posted monthly and more than 200 million visitors annually, Trustpilot is one of the world's most recognized review platforms. The platform allows businesses to invite customers to leave reviews, respond to feedback, display reviews on their website via widgets, and gain insights from customer sentiment. Trustpilot offers a free plan with basic features, but paid plans start at $319/month per domain with mandatory 12-month contracts and automatic renewal.

How Trustpilot Pricing Compares

Compare Trustpilot pricing against top alternatives in Review Management.

Birdeye $299-$449/user/mo Compare → G2 $299.0-$1000.0/user/mo Compare → Podium $399-$599/user/mo Compare →

Compare Trustpilot vs Alternatives

Before committing to Trustpilot, compare pricing with these 3 alternatives in the same category.

VSBirdeye
From $299/user/mo

Small businesses with 1-3 locations needing basic review management

Full comparison
VSG2
From $299.0/user/mo

Early-stage startups or companies exploring G2 that want a basic presence but aren't ready to invest in paid review collection

Full comparison
VSPodium
From $399/user/mo

Small businesses starting with review and messaging

Full comparison

All Trustpilot alternatives & migration guides

What Companies Actually Pay for Trustpilot

The median Trustpilot buyer pays $399/year based on 194 verified purchase transactions.

What companies actually pay $399/yr Median across 194 community cost mentions Thin data
Review scores
TrustRadius 5.8out of 10 (5)
Trustpilot 4.8out of 5 (26)
Third-party review aggregates, as of Mar 2026
Top pricing complaints
Aggressive annual price increases (32-78% per year)Removes legitimate positive reviews without recoursePoor communication and customer serviceReview verification process reduces completion rates
Source: Community cost mentions (Reddit, Hacker News) — aggregated from 194 distinct user reports. Indicative only — not contract-grade data.

Trustpilot Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

Small Business Review Collection (Plus Plan) $3,108 Year 1 total
Plus plan at $259/month
Total $3,108

Small e-commerce business using automated review requests and basic review display features

Mid-Size Company with Marketing Integration (Premium Plan) $7,548 Year 1 total
Premium plan at $629/month
Total $7,548

Mid-market company using reviews across marketing channels (ads, email, website) with sentiment analysis tools

Large Enterprise Multi-Department Deployment (Advanced Plan) $12,708 Year 1 total
Premium plan at $799/month
Total $12,708

Large organization using Trustpilot across Marketing, Customer Service, Product, and UX departments with API integration

Calculated from Plus plan pricing ($259/month), adjusted for observed 32-78% annual increases

How Trustpilot Pricing Compares

Software Starting Price Top Price
Trustpilot Free $799/month
Birdeye $299/month $449/month
G2 Free $299/month
Podium $399/month $599/month
Reputation.com $80/month $150/month
Judge.me Free $15/month

Detailed pricing comparisons:

Browse all Review Management pricing →

2 Trustpilot Hidden Costs Beyond the List Price

Beyond the listed price, Trustpilot has at least 2 documented hidden costs that can significantly increase total cost of ownership.

Watch for 2 hidden costs
  • Aggressive Annual Price Escalation 32-78% of license costs
    critical 1 source
    TrustRadius "In 2023, we signed a 1 year agreement for their basic plan (product reviews, Q&A, etc) at $3,800/year... Fair enough. In 2024, the price jumps to $5,040/year..."
  • Review Verification Friction Reduces Collection Rates 10-30% of license costs
    medium 1 source
    TrustRadius "They recently added a review verification process that requires the customer to go to their email account and click on the verification link for the review to be published. They rolled it out quickly..."
Tip

Ask your Trustpilot sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 2 independent sources
TrustRadius Enterprise reviews Trustpilot Consumer reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 8 source citations total.

Trustpilot Contract Terms

Trustpilot contracts auto-renew and cannot be downgraded mid-term. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Minimum Commitment 1 year
Mid-Term Downgrade Not allowed
Payment Terms Annual
Price Escalation 32-78% annual price increases observed on renewals, no published schedule. Customers report receiving non-negotiable renewal quotes that only decrease after threatening to cancel.
Note

No evidence of downgrade flexibility in sources

Based on 2 verified sources

How to Negotiate Trustpilot Pricing

Trustpilot contracts are negotiable. These 3 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 3 tactics
Threaten to Cancel Before Renewal high success

When presented with a steep renewal increase, immediately push back and threaten to cancel. One customer reduced their renewal quote from $8,976 to $7,569 (15% reduction) after a month of haggling and explicit cancellation threats. Trustpilot often presents inflated initial renewal quotes that can be negotiated down.

TrustRadius review showing successful negotiation from $8,976 to $7,569 via cancellation threats
Document All Price History medium success

Keep records of your original contract price and all subsequent increases. Use this data to demonstrate the total percentage increase when negotiating. One customer's documentation of a 152% increase over 3 years strengthened their negotiating position.

TrustRadius review documenting 152% price increase from $3,800 to $9,576 over 3 years
Question 'No Added Value' Increases medium success

Challenge renewal increases by asking what new features or value justify the price jump. If receiving the 'EXACT SAME PLAN' at a higher price, explicitly state this in negotiations to create leverage.

TrustRadius review emphasizing 'EXACT SAME PLAN' language when facing renewal increases
High success Medium Low / difficult

Full negotiation guide →

Trustpilot Price History

Pricing changes CostBench has tracked for Trustpilot, verified across 2 snapshots going back to 2026Q1.

  1. Trustpilot price decrease

    Highest tier decreased from $1059 to $799/month

    -24.55%

  2. Trustpilot Plus increase

    Plus tier increased from $259 to $319/month

    +23.2%

  3. Trustpilot Premium increase

    Premium tier increased from $629 to $799/month

    +27%

  4. Trustpilot tier renamed

    "Plus" renamed to "Starter"

Price increased 25% over 0.4 years

View Trustpilot's full price history →

Trustpilot Pricing FAQ

01 How much does Trustpilot cost?

Pricing varies by plan. Check the official pricing page for current rates.

02 Does Trustpilot have a free tier?

Check the pricing section above for free tier availability.

03 What are the main features of Trustpilot?

Key features include the items listed in the pricing tiers above.

04 Is Trustpilot worth the price?

Value depends on your specific needs and use case. Compare features across plans.

05 How much do Trustpilot prices increase each year?

Trustpilot customers report annual price increases ranging from 32-78% on renewals, with no published escalation schedule. One business saw their basic plan jump from $3,800/year in 2023 to $9,576/year in 2026 - a 152% increase over three years for the same plan. These increases are initially presented as non-negotiable but can be reduced through cancellation threats.

06 Can I negotiate Trustpilot renewal pricing?

Yes, threatening to cancel is the most effective negotiation tactic. One customer reduced their renewal quote from $8,976 to $7,569 (15% discount) after a month of haggling and explicit cancellation threats. However, even negotiated prices still represent significant increases over original contract amounts.

07 Why does Trustpilot remove legitimate reviews?

Multiple customers report Trustpilot removing genuine positive reviews with 'zero recourse' for appeal. One business had 7 legitimate reviews removed despite having proof of purchase for each customer. Trustpilot's review verification system and integrity team decisions are difficult to challenge, with customers receiving what one reviewer described as 'AI slop' responses.

08 What is Trustpilot's review verification process?

Trustpilot requires customers to click a verification link in their email before reviews are published. This extra step, added relatively recently, causes significant drop-off in review completion rates. The verification is meant to establish Trustpilot as a trusted review source, but reduces the number of successfully collected reviews.

Is this pricing incorrect? — we'll verify and update it.