Quick Answer
Last verified:
Medium confidence

Attentive costs $500 to $5K per month as of July 2026, with 3 plans available. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Attentive offers 3 pricing tiers: Text, Text + Email, Complete. The Text + Email plan is brands wanting unified messaging.

Last verified: | Sources: 1 pricing pages and reviews
Know Before You Buy — See Attentive Plans

Attentive lists $500-$5000/month, but hidden costs like implementation and support add to the total as of July 2026. Key hidden costs: quarterly minimum spend, platform fees, setup and migration fees. Verified from 1 sources by CostBench.

Hidden Costs Breakdown

1

Quarterly Minimum Spend

high implementation

Attentive typically requires a quarterly minimum spend, regardless of actual message usage, and clients are still billed for the full committed amount if usage falls below this minimum.

industry

If usage falls below this minimum, the client is still billed for the full committed amount.

2

Platform Fees

medium implementation

A base platform fee is common, scaling upwards depending on features and channels selected.

industry

Platform Fees: A base platform fee is common, starting around $300 per month and scaling upwards, potentially reaching $500-$1,000 per month, depending on features and channels selected.

3

Setup and Migration Fees

high migration

Initial setup and data migration can incur significant upfront costs, potentially higher for more complex integrations.

industry

Setup and Migration Fees: Initial setup and data migration can incur significant upfront costs, often ranging from $2,000 to $5,000, and potentially higher for more complex integrations, sometimes reaching $5,000-$25,000+.

4

Per-Message Costs

medium addon

SMS messages generally cost around $0.01 to $0.03 per message, while MMS messages range from $0.02 to $0.05, with rates decreasing at higher volumes.

industry

Per-Message Costs: SMS messages generally cost around $0.01 to $0.03 per message, while MMS messages range from $0.02 to $0.05.

5

Carrier Fees and 10DLC

medium compliance

Additional carrier surcharges and 10DLC fees typically add $0.002 to $0.005 per message, with some users reporting carrier fees increasing their bill by as much as 50%.

industry

Some users report carrier fees increasing their bill by as much as 50%.

6

Short Code Costs

medium addon

For high-volume sending, a dedicated short code can add approximately $500 per month.

industry

Short Code Costs: For high-volume sending, a dedicated short code can add approximately $500 per month.

7

Overage Fees

high overage

Exceeding contracted message volumes triggers higher per-message rates, which are typically more expensive than the base rate.

industry

Overage Fees: Exceeding contracted message volumes triggers higher per-message rates, which are typically more expensive than the base rate.

8

Subscriber Replies

medium overage

Attentive uniquely charges for subscriber replies, which can accumulate for brands with high engagement.

industry

Subscriber Replies: Attentive uniquely charges for subscriber replies, which can accumulate for brands with high engagement.

Frequently Asked Questions

01 What hidden costs should I budget for with Attentive?

Beyond the license fee, budget for: Quarterly Minimum Spend ($2,000 to $3,000); Platform Fees ($300 per month, potentially reaching $500-$1,000 per month); Setup and Migration Fees ($2,000 to $5,000, potentially $5,000-$25,000+); Per-Message Costs ($0.01 to $0.03 per message (SMS), $0.02 to $0.05 (MMS)); Carrier Fees and 10DLC ($0.002 to $0.005 per message, as much as 50%); Short Code Costs ($500 per month). Exact totals depend on your deployment size and negotiated terms.

02 Does Attentive charge for implementation?

Attentive implementation is not included in the license cost. Attentive typically requires a quarterly minimum spend, regardless of actual message usage, and clients are still billed for the full committed amount if usage falls below this minimum.. Estimated impact: $2,000 to $3,000.

03 How much does Attentive support cost?

Premium support pricing for Attentive depends on your tier and contract terms. See the sourced cost breakdown above for any verified figures we have.

04 Are there overage or storage costs with Attentive?

Exceeding contracted message volumes triggers higher per-message rates, which are typically more expensive than the base rate..

05 What add-ons cost extra with Attentive?

Add-on pricing for Attentive varies by feature. The sourced cost breakdown above lists any verified add-on costs we have.

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