Price checkPer seat
SAT Foundation$2.4/per user/moSAT Advanced$3.75/per user/moEnterpriseCustom
See all 3 plans
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KnowBe4 costs $1.63 to $3.75 per per user/month as of May 2026, with 3 plans available. Plans: SAT Foundation at $2.4/per user/month, and SAT Advanced at $3.75/per user/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

KnowBe4 offers 3 pricing tiers: SAT Foundation, SAT Advanced, Enterprise. Paid plans include SAT Foundation at $2.4/user/month, SAT Advanced at $3.75/user/month. The SAT Advanced plan is organizations needing advanced ai-driven training and compliance coverage (25-50 seats starting price).

Compared to other soc 2 compliance software, KnowBe4 is positioned at the budget-friendly price point.

  • 3 documented hidden costs beyond list price
  • Contracts auto-renew — Must manage carefully as KnowBe4 will contact customers directly at renewal
Last verified: | Sources: 1 pricing pages and reviews

How much does KnowBe4 cost?

KnowBe4 pricing starts at $1.63/per user/month across 3 plans, with enterprise pricing available on request. Plans include SAT Foundation at $2.40/per user/month, SAT Advanced at $3.75/per user/month, Enterprise (custom pricing).

KnowBe4 Pricing Overview

KnowBe4 has 3 pricing plans ranging from $1.63 to $3.75/per user/month. The SAT Foundation plan costs $2.40/per user/month, best for small to mid-size teams needing core security awareness training (25-50 seats starting price). The SAT Advanced plan costs $3.75/per user/month, best for organizations needing advanced ai-driven training and compliance coverage (25-50 seats starting price). The Enterprise plan requires contacting sales for a custom quote and is designed for large enterprises with 1,001+ users.

KnowBe4 contracts auto-renew, with a 1 year, 25 seats minimum for new customers minimum commitment.

There are at least 3 documented hidden costs beyond KnowBe4's list price, including implementation, training, and add-on fees.

This pricing was last verified in May 17, 2026 from 1 independent sources.

Start KnowBe4 Free Trial

KnowBe4 pricing operates on a per-user, per-month model with three tiers: SAT Foundation at $2.40/user/month, SAT Advanced at $3.75/user/month, and Enterprise (custom pricing for 1,001+ users). Starting prices reflect 25-50 seat bands; actual costs vary based on user count, tier selection, and negotiation. Enterprise and nonprofit pricing available through sales quotes.

How KnowBe4 Pricing Compares

Compare KnowBe4 pricing against top alternatives in SOC 2 Compliance.

AuditBoard $30000-$150000/per year View pricing → Sprinto $500-$500/mo View pricing → Thoropass $5800-$30000/year View pricing →
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What does KnowBe4 actually cost you?

Drag the slider. Pick a tier. Watch your projected spend update live.

Tier
Billing
Your projected cost$60per month · $2.4/seat × 25 seats
Year 1 license$72012 months at this rate
At a glance

List price by tier (annualized, per seat)

Per-seat list price across KnowBe4's plans, annualized. Custom-priced tiers show a hatched bar.

SAT Foundation$28.8/yr
SAT Advanced$45/yr
EnterpriseCustom

All KnowBe4 Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

SAT Foundation

  • Security Awareness Training
  • Baseline phishing simulation
  • Foundational training library

SAT Advanced

  • Everything in Foundation
  • Advanced phishing simulations
  • AI Defense Agents (AIDA)
  • Real-Time Coaching
  • Compliance training

Enterprise

  • Custom volume pricing for 1,001+ seats
  • All Advanced features
  • Dedicated support
Start KnowBe4 Free Trial
Compare KnowBe4 with alternativesAdjust seats, lock a tier, add up to 2 more products side-by-side. Shareable URL.

Compare KnowBe4 vs Alternatives

Before committing to KnowBe4, compare pricing with these 3 alternatives in the same category.

VSAuditBoard
From $30000/per year

Small organizations starting SOC 2 compliance

Compare pricing
VSSprinto
From $500/mo

Companies seeking compliance certifications

Compare pricing
VSThoropass
From $5800/year

Companies that want the automation platform and already have an auditor

Compare pricing

All KnowBe4 alternatives & migration guides

What Companies Actually Pay for KnowBe4

Review scores
Top pricing complaints
Not MSP-friendly - will contact customers directly and steal accountsAggressive sales tactics and price increasesRestrictive minimum seat requirements (25 users)Must sell to entire company, enforced via LinkedIn verification

How KnowBe4 Pricing Compares

Software Starting Price Top Price
KnowBe4 $1.63/per user/month $3.75/per user/month
AuditBoard $30000/per year $150000/per year
Coalfire Custom Custom
Sprinto $500/month $500/month
Strike Graph $750/month $1500/month
Thoropass $5800/month $30000/month

Browse all SOC 2 Compliance pricing →

3 KnowBe4 Hidden Costs Beyond the List Price

Beyond the listed price, KnowBe4 has at least 3 documented hidden costs that can significantly increase total cost of ownership.

Watch for 3 hidden costs
  • Premium Training Module Access 30-100% of base license costs
    medium 1 source
    Reddit "I love KnowBe4 (aside from the stupid pricing to get the "good" training modules)."
  • MSP Upfront Seat Commitment $5,000-$50,000
    medium 2 sources
    Reddit "You basically have to buy a large number of seats, have clients lined up waiting to buy or you are just pissing away money each month. No real consumption based billing."
    Reddit "They are NOT a channel only company. They will steal your customers."
  • Aggressive Price Escalation 50-400% increase over multi-year period
    high 2 sources
    Reddit "KnowBe4 is OK but mega expensive. They've jacked pricing like 500% in the last 5 years."
    Reddit "I noticed that they appeared to have jacked up their pricing by about 400% in the last couple years (at least for new customers)."
Tip

Ask your KnowBe4 sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 1 independent sources
Reddit User discussions
Key claims include inline source attribution. Data verified against multiple independent sources. 13 source citations total.

KnowBe4 Contract Terms

KnowBe4 contracts auto-renew and cannot be downgraded mid-term. Changes require Must manage carefully as KnowBe4 will contact customers directly at renewal. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice Must manage carefully as KnowBe4 will contact customers directly at renewal
Minimum Commitment 1 year, 25 seats minimum for new customers
Mid-Term Downgrade Not allowed
Payment Terms Annual upfront for standard contracts
Price Escalation Significant price increases reported at renewal - users report 400-500% increases over 5-year periods
Note

Minimum 25-seat requirement enforced, cannot reduce below minimum even if willing to pay for unused seats

Based on 3 verified sources

How to Negotiate KnowBe4 Pricing

KnowBe4 contracts are negotiable. These 5 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 5 tactics
Leverage Competitor Quotes high success

Obtain quotes from competitors like Mimecast, Phin Security, or Curricula. Users report KnowBe4 will match competitor pricing when presented with alternative quotes.

Reddit: 'I give them quotes from Fish Box and others and they match them so even for our 200 plus users we have never paid more than 2K a year.'
Purchase Through VAR/Reseller high success

Buy through a Value-Added Reseller instead of direct to get discounts off retail pricing. One user reported 17% discount with half the quantity of a direct buyer.

Reddit: 'Purchase through a VAR and get at least some discount off retail. We're gettin about a 17% discount with half the qty you have.'
Multi-Year Commitment high success

Sign 3-year contracts instead of annual to reduce per-user costs. Reported pricing of $13/user for 3-year vs higher annual rates.

Reddit: 'They will drive that down a bit if you sign up for 3 years and we were quoted $13/user for the 3 year term.'
Nonprofit Status high success

Nonprofits can access special pricing tiers - users report getting Gold-tier features at Silver-tier pricing.

Reddit: 'Knowbe4 has non-profit pricing. We're getting "gold" for "silver" pricing something around $16.80/user/year'
End of Quarter Timing medium success

Negotiate at end of quarter when sales teams have quotas to hit. More leverage for discounts during this period.

Reddit: 'One great thing about a strong sales organization like kaseya is end of quarter you can bash them on pricing'
High success Medium Low / difficult

Full negotiation guide →

KnowBe4 Pricing FAQ

01 What's the minimum number of users required for KnowBe4?

KnowBe4 requires a minimum of 25 seats for new customers. They will not sell to organizations with fewer users, even if you're willing to pay for the unused seats. For very small organizations, you'll need to look at alternatives like Phin Security, uSecure, or other competitors.

02 Can I try KnowBe4 before purchasing?

KnowBe4's trial policies have changed significantly. They offer a free phishing test for up to 100 users with limited templates and no automation. However, multiple users report that in recent years, KnowBe4 sales reps claim they don't offer demo environments or trials and require signed 3-year contracts before demonstrating the platform.

03 What's the difference between Silver, Gold, Platinum, and Diamond tiers?

Diamond includes monthly content refreshes and AI-related features that lower tiers don't have. The main differentiator is access to premium training modules - users consistently report needing higher tiers to access the 'good' training content. Gold offers more training material than Silver, while Platinum adds features like smart groups for automated remedial training.

04 Is KnowBe4 friendly to MSPs and IT service providers?

No. Multiple MSPs report that KnowBe4 is not channel-friendly. They will contact your customers directly, bid on the same RFPs as you, and potentially take over customer accounts at renewal if they feel you're not managing them properly. They also changed pricing policies to prevent direct customers from getting bulk MSP pricing when switching to an MSP.

05 Does KnowBe4 offer nonprofit or education pricing?

Yes. Nonprofits can access discounted pricing - users report rates around $16.80/user/year and getting Gold-tier features at Silver-tier pricing. Education pricing is also available, though specific rates vary by institution size.

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