Price checkMonthly
DeveloperFreeStartup$99/moEnterpriseCustom
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All Magic Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Developer

  • Up to 1,000 Monthly Active Wallets (MAW)
  • $0.045 per additional MAW
  • Unlimited Signatures
  • Email, SMS, Social, External Wallet Logins
  • Wallet UI Widgets
  • Token Gating
  • Fiat On-Ramp
  • Email & Community Support

Startup

  • Up to 2,500 Monthly Active Wallets (MAW)
  • $0.04 per additional MAW
  • Unlimited Signatures
  • All Developer features
  • Multi-Factor Auth
  • Session Management
  • Login Data Export
  • Prioritized Support
  • Up to 5 Team Seats

Enterprise

  • Custom Monthly Active Wallet allocation
  • Transaction-based pricing as low as $0.001/tx
  • Everything in Startup
  • Custom Email Provider (SMTP)
  • Custom Email Templates
  • White-labeled Wallet Widget UI
  • Whiteglove Support
  • Dedicated Slack channel, Custom SLAs, Onboarding Support
  • Advanced MFA (SMS, WebAuthn, Threat Based, Step-Up)
  • Additional Team Seats
Try Magic Free
Compare Magic with alternativesAdjust seats, lock a tier, add up to 2 more products side-by-side. Shareable URL.
Cost calculator

What does Magic actually cost you?

Drag the slider. Pick a tier. Your projected spend updates as you go.

Tier
Billing
Your projected cost$2.5Kper month · $99/unit × 25units
Year 1 license$30K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across Magic's plans, annualized. Custom-priced tiers show a hatched bar.

DeveloperCustom
Startup$1.2K/yr
EnterpriseCustom
Real-world benchmark

Buyers actually pay a median of $500/yr for Magic contracts (Vendr deal flow, n=221). That's a contract total — the more seats, the more leverage to negotiate down.

Quick Answer
Last verified:
Medium confidence

Magic costs Free to $99 per month as of July 2026, with 3 plans available including a free tier. Plans: Developer (free), and Startup at $99/month. Enterprise pricing is available on request. The median contract is $500/year based on 221 verified purchases.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Magic offers 3 pricing tiers: Developer, Startup, Enterprise. A free plan is available. Paid plans include Startup at $99/month. The Startup plan is early-stage teams scaling to thousands of users.

Compared to other web3 wallet sdks software, Magic is positioned at the mid-market price point.

  • Median contract: $500/yr from 221 purchases Directional
  • 5 documented hidden costs beyond list price
Last verified: | Sources: 2 pricing pages and reviews

How much does Magic cost?

Magic offers 3 pricing plans, starting with a free tier and scaling to custom enterprise pricing. Plans include Developer (free), Startup at $99/month, Enterprise (custom pricing).

Magic Pricing Overview

Magic has 3 pricing plans, including a free tier. Paid plans range from $0 to $99/month. The Developer plan is free and is best for individual builders getting started. The Startup plan costs $99/month, best for early-stage teams scaling to thousands of users. The Enterprise plan requires contacting sales for a custom quote and is designed for large organizations with specific needs and slas.

The median Magic customer pays $500/year based on 221 verified purchases.

There are at least 5 documented hidden costs beyond Magic's list price, including implementation, training, and add-on fees.

This pricing was last verified in July 3, 2026 from 2 independent sources.

Try Magic Free

Magic is a wallet-as-a-service platform enabling passwordless authentication and embedded wallets for web3 applications. Magic supports email, SMS, social logins across 20+ blockchains with multi-factor authentication, session management, and white-label options.

How Magic Pricing Compares

Compare Magic pricing against top alternatives in Web3 Wallet SDKs.

Dynamic $0-$249/mo Compare → Web3Auth $0-$399/mo Compare → Privy $0-$499/mo Compare →

Compare Magic vs Alternatives

Before committing to Magic, compare pricing with these 3 alternatives in the same category.

VSDynamic
Free

Growing applications scaling beyond 1K users

Full comparison
VSWeb3Auth
Free

Growing teams needing custom authentication and MFA

Full comparison
VSPrivy
Free

Growing teams

Full comparison

All Magic alternatives & migration guides

What Companies Actually Pay for Magic

The median Magic buyer pays $500/year based on 221 verified purchase transactions.

What companies actually pay $500/yr Median across 221 community cost mentions Directional
Source: Community cost mentions (Reddit, Hacker News) — aggregated from 221 distinct user reports. Indicative only — not contract-grade data.

How Magic Pricing Compares

Software Starting Price Top Price
Magic Free $99/month
Dynamic Free $249/month
Privy Free $499/month
thirdweb Free $1499/month
Web3Auth Free $399/month
Capsule (Usecapsule) Free $1000/month

Detailed pricing comparisons:

Browse all Web3 Wallet SDKs pricing →

5 Magic Hidden Costs Beyond the List Price

Beyond the listed price, Magic has at least 5 documented hidden costs that can significantly increase total cost of ownership.

Watch for 5 hidden costs
  • SMS costs beyond 100 free logins/month on Developer plan
  • Overage charges of $0.035-$0.045 per MAW can add up at scale
  • Custom email provider (SMTP) only on Growth tier and above
  • White-labeling requires Growth plan minimum ($350/mo)
  • Advanced MFA options limited to Enterprise tier
Tip

Ask your Magic sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

How to Negotiate Magic Pricing

Magic contracts are negotiable. These 3 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 3 tactics
Magic Offers 10% Annual Discount medium success

Magic offers 10% annual discount on all paid tiers.

CostBench analysis
Approach for Enterprise medium success

For Enterprise, negotiate between MAW-based or transaction-based pricing ($0.001/tx) depending on your usage pattern.

CostBench analysis
Volume Commitments Can Unlock Better medium success

Volume commitments can unlock better per-MAW rates.

CostBench analysis
High success Medium Low / difficult

Full negotiation guide →

Magic Price History

Pricing changes CostBench has tracked for Magic, verified across 2 snapshots going back to 2026Q2.

  1. Magic price decrease

    Highest tier decreased from $350 to $99/month

    -71.71%

  2. Magic tier restructure

    Changed from 4 to 3 pricing tiers

Price decreased 72% over 0.5 years

View Magic's full price history →

Magic Pricing FAQ

01 How much does Magic cost?

Magic offers a free Developer plan with 1,000 MAW. Paid plans start at $99/mo (Startup, 2,500 MAW), $350/mo (Growth, 10,000 MAW), with custom Enterprise pricing. Overages cost $0.035-$0.04 per additional MAW.

02 What is a Monthly Active Wallet (MAW)?

A MAW is a unique wallet that logs in or has an active session at least once in a calendar month. Multiple logins by the same wallet count as one MAW.

03 Is there a free tier?

Yes, Magic's Developer plan is free and includes 1,000 MAW, 100 SMS logins, email/social authentication, and access to all 20+ supported blockchains.

04 Does Magic offer transaction-based pricing?

Yes, Enterprise customers can choose transaction-based pricing as low as $0.001 per transaction instead of MAW-based pricing.

05 Can I white-label Magic's wallet UI?

White-labeled wallet widget UI is available on Growth ($350/mo) and Enterprise plans.

Is this pricing incorrect? — we'll verify and update it.