Quick Answer
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Magic costs Free to $99 per month as of July 2026, with 3 plans available including a free tier. Plans: Developer (free), and Startup at $99/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Magic offers 3 pricing tiers: Developer, Startup, Enterprise. A free plan is available. Paid plans include Startup at $99/month. The Startup plan is early-stage teams scaling to thousands of users.

Magic lists $0-$99/month, but hidden costs like implementation and support add to the total as of July 2026. Key hidden costs: sms costs beyond 100 free logins/month on developer plan, overage charges of $0.035-$0.045 per maw can add up at scale, custom email provider (smtp) only on growth tier and above. Verified from 2 sources by CostBench.

Hidden Costs Breakdown

1

SMS costs beyond 100 free logins/month on Developer plan

2

Overage charges of $0.035-$0.045 per MAW can add up at scale

3

Custom email provider (SMTP) only on Growth tier and above

4

White-labeling requires Growth plan minimum ($350/mo)

5

Advanced MFA options limited to Enterprise tier

Check current Magic pricing

Prices and terms change; verify against the live pricing page.

See Magic Pricing