Quick Answer
Last verified:
Medium confidence

Magic costs Free to $350 per month as of May 2026. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Magic true cost runs 70% above the listed $0-$350/month price as of May 2026. For a 25-person team, expect ~$20 in year-one costs vs the $12 base license. Key hidden costs: sms costs beyond 100 free logins/month on developer plan, overage charges of $0.035-$0.045 per maw can add up at scale, custom email provider (smtp) only on growth tier and above. Verified from 1 sources by CostBench.

Hidden Costs Breakdown

1

SMS costs beyond 100 free logins/month on Developer plan

2

Overage charges of $0.035-$0.045 per MAW can add up at scale

3

Custom email provider (SMTP) only on Growth tier and above

4

White-labeling requires Growth plan minimum ($350/mo)

5

Advanced MFA options limited to Enterprise tier

Example: True Cost for 25 Users

License (25 × $0.04 × 12) $12/yr
Implementation (one-time) +$15,000–$50,000
Premium Support (20%) +$2/yr
Training (25 × $500) +$12,500
Admin (part-time) +$15,000–$25,000/yr
Estimated Year 1 Total ~$20
That's roughly 1.7× the advertised license price. The median Magic contract is $500/yr across 221 Vendr purchases.