Magic Free Plan 2026: What's Included & What's Not
Honest breakdown of the free tier limits and features
Magic costs Free to $99 per month as of July 2026, with 3 plans available including a free tier. Plans: Developer (free), and Startup at $99/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
Magic offers 3 pricing tiers: Developer, Startup, Enterprise. A free plan is available. Paid plans include Startup at $99/month. The Startup plan is early-stage teams scaling to thousands of users.
Yes, Magic offers a forever free plan as of July 2026. The free tier includes 8 features with limits on maw and overage. Paid plans start at $99/month (Startup). Pricing verified from 2 sources by CostBench.
Magic's free plan is available indefinitely with no time limit.
What's Included in the Free Plan
- Up to 1,000 Monthly Active Wallets (MAW)
- $0.045 per additional MAW
- Unlimited Signatures
- Email, SMS, Social, External Wallet Logins
- Wallet UI Widgets
- Token Gating
- Fiat On-Ramp
- Email & Community Support
What's NOT Included (Paid Only)
- Up to 2,500 Monthly Active Wallets (MAW)
- $0.04 per additional MAW
- All Developer features
- Multi-Factor Auth
- Session Management
- Login Data Export
- Prioritized Support
- Up to 5 Team Seats
Free Plan Limits
| Limit | Free Plan | Paid Plans |
|---|---|---|
| maw | 1,000 | Unlimited/Higher |
| overage | $0.045 per MAW | Unlimited/Higher |
You'll Need to Upgrade When...
- You exceed the user limit
- You need features like Up to 2,500 Monthly Active Wallets (MAW) or $0.04 per additional MAW
- You require premium support or SLA guarantees
- You need to remove branding or watermarks
- You need advanced integrations or API access
Hidden Restrictions on Free Plan
- Magic branding may appear on your content or communications
- Support is limited to community forums or email with longer response times
- Export options may be restricted or include watermarks
- API access is typically limited or not available
- Advanced reporting and analytics require paid plans
Free vs Paid: Which Do You Need?
Free Plan is Enough If...
- You're an individual or very small team
- You need only basic features
- You don't mind usage limits
- Branding on output is acceptable
- Community support is sufficient
You Need Paid If...
- Your team is growing beyond limits
- You need advanced features
- Professional branding is required
- You need priority support
- Integrations/API access is critical
Free vs Startup Plan Comparison
| Developer $0 | Startup $99/month | |
|---|---|---|
| Features | 8 included | 9+ included |
| Support | Community/Email | Priority Support |
| Branding | Magic branding | Your branding |
| Best For | Individual builders getting started | Early-stage teams scaling to thousands of users |
Frequently Asked Questions
01 Is Magic free?
Yes, Magic offers a forever free plan with 8 core features included. However, there are limits on maw, overage that may require upgrading.
02 What's included in Magic's free plan?
Magic's free plan includes: Up to 1,000 Monthly Active Wallets (MAW), $0.045 per additional MAW, Unlimited Signatures, Email, SMS, Social, External Wallet Logins, Wallet UI Widgets, and 3 more features. Key limits include maw: 1,000, overage: $0.045 per MAW.
03 What's NOT included in Magic's free plan?
The free plan excludes: Up to 2,500 Monthly Active Wallets (MAW), $0.04 per additional MAW, All Developer features, Multi-Factor Auth, Session Management. You'll also have Magic branding and limited support options.
04 When should I upgrade from Magic's free plan?
Consider upgrading when: you hit user or storage limits, need features like Up to 2,500 Monthly Active Wallets (MAW) or $0.04 per additional MAW, require premium support, or want to remove branding. The cheapest paid plan starts at $99/month.
05 Is Magic's free plan really free forever?
Yes, Magic's free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.