iContact vs Campaigner
Email Marketing pricing comparison · 2026
iContact pricing ranges from $9–$16/month, while Campaigner ranges from $14–$649/user/month. iContact is typically 92% more affordable, though your actual cost depends on tier and team size.
iContact
iContact is an email marketing platform for small businesses and growing teams, offering d
verified 15d ago
$780
$5.6K
Campaigner
Campaigner is an email marketing and automation platform offering two main plan tiers — Es
verified 27d ago
$780
$5.6K
Verdict · Vendr median · year 1
iContact
saves
$4.8K
vs
Campaigner
· 25 seats
Cheapest
$780
Spread
86%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Premium
$4.8K/yr
year 1 license · $16/seat
Essentials (5,000 contacts)
$11K/yr
year 1 license · $38/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$780/yr
Vendr · n=0 · limited data
avg 15% negotiated
Median annual
$5.6K/yr
Vendr · n=16
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
12 sourced facts
7 hidden-cost · 2 contract · Vendr median · 2 review platforms
Last verified
2w ago
Confidence
High confidence
Sources
22 sourced facts
16 hidden-cost · 3 contract · Vendr median · 2 review platforms
Last verified
3w ago
Confidence
High confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
iContact
Campaigner
Auto-renewal
Yes
Yes
Cancellation
Must cancel before renewal period - no advance notice provided
30 days before renewal
Commitment
1 year (for annual plans)
1 month
Price escalation
—
No published schedule but users report fees increasing over time
Can downgrade
—
No
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit iContact pricing
Affiliate partner — does not affect ranking.
Visit Campaigner pricing
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
iContact and Campaigner both operate in the email marketing category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | iContact | Campaigner |
|---|---|---|
| Standard | $9 /user/month | $14 /user/month |
| Premium | $16 /user/month | $38 /user/month |
| Custom | Custom | $72 /user/month |
| Essentials (25,000 contacts) | — | $158 /user/month |
| Essentials (50,000 contacts) | — | $287 /user/month |
| Essentials (100,000 contacts) | — | $409 /user/month |
| Advanced (1,000 contacts) | — | $35 /user/month |
| Advanced (5,000 contacts) | — | $70 /user/month |
| Advanced (10,000 contacts) | — | $124 /user/month |
| Advanced (25,000 contacts) | — | $258 /user/month |
| Advanced (50,000 contacts) | — | $398 /user/month |
| Advanced (100,000 contacts) | — | $649 /user/month |
| Custom | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
iContact
5 scenarios$9/user/month
Solo Freelancer (1 user, 500 contacts)
$27/month (3 × $9/user/month)
Small Marketing Team (3 users on Standard)
$80/month (5 × $16/user/month)
Growing Business (5 users on Premium)
Campaigner
3 scenarios$168/year
Small Business (Essentials, 1,000 contacts)
$1,488/year
Growing Business (Advanced, 10,000 contacts)
$4,776/year
Established Brand (Advanced, 50,000 contacts)
Market Intelligence
iContact
- Median annual cost
- $780
- Average negotiated discount
- 15%
Campaigner
- Median annual cost
- $5,560
- Based on
- 16 deals
Contract Terms
| Term | iContact | Campaigner |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Must cancel before renewal period - no advance notice provided | 30 days before renewal |
| Minimum commitment | 1 year (for annual plans) | 1 month |
| Price escalation | — | No published schedule but users report fees increasing over time |
| Can downgrade | — | No |