iContact vs Moosend Pricing (2026)
Compare / iContact vs Moosend
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Team size
25 seats

iContact vs Moosend

Email Marketing pricing comparison · 2026

iContact pricing ranges from $9–$16/month, while Moosend ranges from $0–$0/month. Moosend is typically 100% more affordable, though your actual cost depends on tier and team size.

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See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit iContact pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit Moosend pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Compare
2 products · Email Marketing
Side-by-side · live
iContact
iContact is an email marketing platform for small businesses and growing teams, offering d
verified 15d ago
$500 $780
View pricing →
Moosend
Moosend is an email marketing platform offering campaign automation, landing pages, and tr
verified 27d ago
$500 $780
View pricing →
Verdict · Vendr median · year 1
Moosend saves $280 vs iContact · 25 seats
Cheapest $500
Spread 36%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Premium
$4.8K/yr
year 1 license · $16/seat
Pricing model unknown
Pricing model unknown
no public list price found
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$780/yr
Vendr · n=0 · limited data avg 15% negotiated
↓ Lowest median
Median annual
$500/yr
Vendr · n=44
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 12 sourced facts
7 hidden-cost · 2 contract · Vendr median · 2 review platforms
Last verified 2w ago
Confidence High confidence
Sources 9 sourced facts
4 hidden-cost · 2 contract · Vendr median · 2 review platforms
Last verified 3w ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Limited Support Hours
    5-10% of license costs
    1 source
  • No Gmail Import Capability
    $50-$200 one-time migration cost
    1 source
  • Google Analytics Integration Requires Request
    $0-$100 setup delay cost
    1 source
  • Limited Image Storage
    5-10% of license costs
    1 source
  • No Weekend Support
    $0
    1 source
4 documented
  • Unexpected Upgrade Charges
    $24-$34
    1 source
  • Email List Cleaning Required
    $10
    1 source
  • Immediate Upgrade Charges Without Trial
    $24
    1 source
  • Limited Customer Support on Free Plan
    Time delays only
    1 source
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

iContact
Moosend
Auto-renewal
Yes
Yes
Cancellation
Must cancel before renewal period - no advance notice provided
Not clearly disclosed - users report cancellations not processing
Commitment
1 year (for annual plans)
Annual billing available but not required
Price escalation
—
—
Can downgrade
—
—
Based on 4 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
6.8/5 (97)
Trustpilot
1.1/5 (8)
Best for
Small businesses starting with email marketing
Watch out
Unauthorized auto-renewal charges without notice
TrustRadius
8.7/5 (6)
Trustpilot
2.1/5 (23)
Best for
Exploring the platform
Watch out
Auto-renewal without notice and refusal to refund
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit iContact pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit Moosend pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Email Marketing

iContact

$9–$16
/month
3 plans
Full pricing breakdown →
VS
Email Marketing

Moosend

$0–$0
/month
4 plans · Free tier
Full pricing breakdown →

iContact and Moosend both operate in the email marketing category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan iContact Moosend
Standard $9 /user/month Free /month
Premium $16 /user/month Custom
Custom Custom Custom
Enterprise — Custom

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

iContact

5 scenarios
$9/user/month
Solo Freelancer (1 user, 500 contacts)
$27/month (3 × $9/user/month)
Small Marketing Team (3 users on Standard)
$80/month (5 × $16/user/month)
Growing Business (5 users on Premium)
See all 5 scenarios →

Moosend

3 scenarios
$0
Small Business (Free Trial Evaluation)
during trial period (Pro requires custom quote post-trial)
Custom quote required (contact Moosend sales)
Growing E-commerce (Pro Plan)
Custom quote required (contact Moosend sales)
Mid-Size Company (Moosend+)

Market Intelligence

iContact

Median annual cost
$780
Average negotiated discount
15%

Moosend

Median annual cost
$500
Based on
44 deals

What Users Say

iContact

Trustpilot
1.1/5 (8)
TrustRadius
6.8/10 (97)
Top complaints
  • Unauthorized auto-renewal charges without notice
  • Poor refund policy and customer service
  • Platform security concerns and technical issues

Moosend

Trustpilot
2.1/5 (23)
TrustRadius
8.7/10 (6)
Top complaints
  • Auto-renewal without notice and refusal to refund
  • Cancellation requests not processed properly
  • Immediate charges despite free trial advertising

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

iContact 7 hidden costs

medium
Limited Support Hours 5-10% of license costs
low
No Gmail Import Capability $50-$200 one-time migration cost
low
Google Analytics Integration Requires Request $0-$100 setup delay cost
low
Limited Image Storage 5-10% of license costs
medium
No Weekend Support $0
See all iContact hidden costs →

Moosend 4 hidden costs

medium
Unexpected Upgrade Charges $24-$34
low
Email List Cleaning Required $10
high
Immediate Upgrade Charges Without Trial $24
low
Limited Customer Support on Free Plan Time delays only
See all Moosend hidden costs →

Contract Terms

Term iContact Moosend
Auto-renewal Yes Yes
Cancellation Must cancel before renewal period - no advance notice provided Not clearly disclosed - users report cancellations not processing
Minimum commitment 1 year (for annual plans) Annual billing available but not required

Continue researching

iContact

Moosend

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