Moosend vs Sender
Email Marketing pricing comparison · 2026 · Updated March 2026
Moosend pricing ranges from $0–$0/month, while Sender ranges from $0–$14/month. Moosend is typically 100% more affordable, though your actual cost depends on tier and team size.
Sources & confidence
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Plans at a glance
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What users say
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Moosend and Sender are two of the most affordable email marketing platforms available, both targeting startups, small businesses, and solopreneurs who want professional email automation without paying Mailchimp prices. Sender has the clearest free tier in the market: the Free plan covers up to 2,500 subscribers and 15,000 emails/month at $0, the Standard plan costs $7/month, and the Professional plan tops out at $14/month — one of the lowest paid tiers in the entire email marketing category. Moosend offers a 30-day free trial rather than a permanent free plan, with its paid plans pricing starting from a small base and scaling by subscriber count.
The free tier distinction is critical: Sender's free plan is permanent (no time limit, no credit card required) while Moosend's free offering is a 30-day trial. For businesses just starting out with under 2,500 subscribers, Sender is genuinely free indefinitely. Moosend's trial is generous but requires a paid conversion after 30 days. Once you move to paid plans, both platforms are extremely competitive — Sender's $7 Standard and $14 Professional plans offer landing pages, popups, and automation at prices most competitors can't match.
Feature depth differs meaningfully at scale. Moosend offers more advanced automation workflows, AI-powered product recommendations, and better e-commerce integrations (Shopify, WooCommerce, Magento) — making it the stronger choice for stores that will grow beyond a few thousand subscribers. Sender is more than capable for newsletters, broadcasts, and basic drip campaigns but has fewer native e-commerce features. Both platforms include landing page builders and popups at their paid tiers.
Plan-by-Plan Pricing
| Plan | Moosend | Sender |
|---|---|---|
| Free Trial | Free /month | Free /month |
| Pro | Custom | $7 /month |
| Moosend+ | Custom | $14 /month |
| Enterprise | Custom | Custom |
Market Intelligence
Moosend
- Median annual cost
- $500
- Based on
- 44 deals
Sender
- Median annual cost
- $588
- Based on
- 145 deals
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Our Verdict
Choose Sender if you have under 2,500 subscribers and want to stay free permanently — Sender's free plan is the most generous entry point in email marketing, including automation workflows and landing pages at $0/month with no time limit. The $7/month Standard plan is also best-in-class affordability for growing lists.
Choose Moosend if you run an e-commerce store and need advanced automation features like AI-powered product recommendations, abandoned cart sequences, or weather-based triggers. Moosend's richer automation builder and deeper e-commerce integrations justify the higher price once you're past the trial and building complex workflows for a growing online store.
Frequently Asked Questions
01 Does Moosend have a free plan like Sender?
No. Moosend offers a 30-day free trial with full access to all features, but there is no permanent free plan. After 30 days you must convert to a paid plan. Sender's Free plan is permanent — up to 2,500 subscribers and 15,000 emails/month at $0 forever, with no credit card required.
02 Is Sender really free? What are the limits?
Yes, Sender's Free plan is genuinely free with no time limit. Limits are 2,500 subscribers and 15,000 emails/month, which covers most small businesses just starting out. The free plan includes automation workflows, landing pages, and pop-ups. Sender branding appears on emails on the free tier.
03 How much does email marketing for 1,000 subscribers cost on each platform?
For 1,000 subscribers: Sender is free (under the 2,500 subscriber limit) or $7/month on Standard. Moosend would require a paid plan after the 30-day trial. At this subscriber count, Sender is the clear price winner with its permanent free tier covering the full 1,000-subscriber list.
04 Which platform has better e-commerce automation?
Moosend has stronger e-commerce automation with native cart abandonment workflows, product recommendation blocks powered by AI, and deeper integrations with Shopify, WooCommerce, and Magento. Sender supports basic e-commerce automation but lacks Moosend's AI product recommendation engine and weather-triggered campaigns.
05 Can I switch from Sender to Moosend if I outgrow the free plan?
Yes. Moosend accepts CSV import from Sender subscriber exports. The migration involves exporting your subscriber list from Sender (including custom fields and tags), importing to Moosend, and recreating automation workflows. Email templates need to be rebuilt as the two platforms use different template editors. Plan for 2-4 hours for a full migration.